How Jaylee's Beauty Lounge scaled 2 locations and grew revenue 600% with GlossGenius

Key results

• Grew monthly revenue more than 6x since joining GlossGenius
• Scaled from one room to two locations
• More than half of clients now return for multiple visits

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Before GlossGenius: software that created more work for the team and didn’t represent her brand

Jaylee Zeno built a luxury beauty & wellness destination: advanced skincare, body contouring, wellness services, all under one roof in Westchester, NY. The brand she created was elevated and exactly in line with her vision, but her previous software, Vagaro, wasn't: it required clients to go through a clunky login to book, showed her competitors to clients through a public marketplace, and piled on admin work as she grew — none of it felt premium, and none of it supported her brand.

Scheduling, payments, intake forms, and reminders each lived somewhere different. As the business grew, she was spending more and more time on the manual work of holding it all together.

“A lot of things felt disconnected and manual. One of the biggest frustrations was not having everything streamlined in one place.”

She knew she could create something bigger. The question was whether Vagaro could grow with her and level up to the top-quality business she was building.

“I needed something that looked professional for clients while also helping me operate more efficiently behind the scenes.”

Why she switched: a partner to match her vision

When Jaylee went looking for something better, she wasn’t just shopping for advanced features. She was looking for a system that felt like it belonged in the same world as the business she’d created.

“What drew me to GlossGenius was how modern, clean, and user-friendly it felt. It felt elevated and aligned with the luxury experience I wanted my clients to have.”

GlossGenius had everything in one place: booking, payments, client forms, memberships, packages, automated reminders, financing options, and marketing tools.

“As someone balancing multiple locations and a growing business, that level of organization was huge for me.”

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With GlossGenius

Before, every stage of growth had meant more admin. But with GlossGenius, the system handled the work behind the scenes so Jaylee could move the business forward with more time back.

Clients started booking themselves. Reminders went out automatically. Intake forms stopped getting lost. The hours Jaylee had been spending on admin went back to the business: to client care, to growth, to building the brand.

Packages turned one-time visits into ongoing relationships. Once Jaylee started offering packages through GlossGenius, clients began committing in a way they hadn’t before. More than half now return for multiple visits, building an average lifetime spend of nearly $1,000 per client.

When she opened another location, GlossGenius scaled with her. Bookings, schedules, client records, and staff management all ran through one system. Two locations felt like one business, not two separate operations to juggle.

“I’ve saved a significant amount of time on scheduling, reminders, confirmations, forms, and administrative work. It’s allowed me to focus more on client care, branding, growth, and expanding the business.”

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A multi-location brand, and revenue that’s more than 6x what it was.

Today, Jaylee’s Beauty Lounge runs across two Westchester locations with a growing team and a business structure built to keep scaling. Revenue is up more than 6x since she joined GlossGenius.

The luxury experience her clients get when they book, arrive, and pay isn’t just a design choice. It’s what happens when the system behind the scenes is finally as polished as the brand in front of it.

“GlossGenius helped simplify so many moving parts of my business and gave me more structure, professionalism, and efficiency. I definitely wish I had streamlined things sooner.”

The time saved has allowed Jaylee to focus more on growing the business, expanding into even more locations, developing new treatment programs, building collaborations, creating content, and improving the overall client experience.

It’s given me more flexibility to balance entrepreneurship with my career and personal life in a more manageable way.

Her advice to other owners still piecing things together manually: “Systems and organization matter just as much as talent. Investing in the right system can completely change how you operate and how your clients experience your business.”