Booking Website Builder

Build a site that turns clicks into clients

Easily customize our designer templates and create a booking experience that reduces drop-offs and drives more appointments in just a few clicks. No app downloads or logins for clients. No web experience necessary for you.

No credit card required.
Image of woman’s hands with red nails
Desktop view of Luxe Braid Bar booking site, featuring image of hairstylist braiding a client’s hair
Mobile view of a GlossGenius-created medspa booking site for Aera Medspa
Man getting beard trimmed by a barber
Image of a nail tech providing a manicure to a client
Image of a spoolie combing through an eyebrow
Desktop view of Aera Spa booking site featuring image of the side of a woman’s face wearing a big blue flower earring
Mobile view of Luxe Braid Bar booking site featuring close up of braided hair
Desktop view of booking site for The Gilded Co., featuring a barber working on client’s hair

Customize your booking site and wow clients

Three screenshots showing the GlossGenius custom booking website builder showing color palette customizations green, light blue, and fuchsia; a font selector with Elegant, Classic, Friendly, and Serious font options; and a mobile preview of a completed booking site for Skin Alchemy featuring a Glow Revival Facial service.
Three screenshots of a GlossGenius-built booking website on for Aera Spa on a cell phone showing different pages: a Precision Neurotoxin service page, a homepage featuring the spa's logo overlaid on a profile portrait, and a location page.
Image of a nail tech providing a manicure to a client.
An example of a reviews display on a booking website built using GlossGenius featuring Envy Nails with 4.9 stars and 138 reviews.
Three screenshots showing the GlossGenius custom booking website builder showing color palette customizations green, light blue, and fuchsia; a font selector with Elegant, Classic, Friendly, and Serious font options; and a mobile preview of a completed booking site for Skin Alchemy featuring a Glow Revival Facial service.

How to Make a GlossGenius Booking Site

Set up your site in minutes

Build a professional booking site with just a few clicks using our designer templates and easy controls. Customize colors, add team member profiles, showcase your best work in a portfolio gallery, and more. No web experience needed.

Three screenshots of a GlossGenius-built booking website on for Aera Spa on a cell phone showing different pages: a Precision Neurotoxin service page, a homepage featuring the spa's logo overlaid on a profile portrait, and a location page.

GlossGenius Booking Website Customization

Turn first impressions into booked appointments

Stand out from your competition with a booking site that makes it easy for clients to book — no app downloads or logins required — and puts you in control with deposits, cancellation policies, and custom booking rules.

Image of a nail tech providing a manicure to a client.
An example of a reviews display on a booking website built using GlossGenius featuring Envy Nails with 4.9 stars and 138 reviews.

Booking Website Search Engine Optimization

Reach more clients with Google Booking

Build your reputation, improve SEO, and let people book straight from Google by syncing your GlossGenius account and client reviews with your Google Business Profile. The more positive reviews you collect, the higher your business will rank.

Screenshot of provider service menu with click and drag functionality

Beauty, Wellness & Health Booking Website Imagery

Add images to your service menu

Bring your service menu to life with images that highlight your work and make it easy for clients to see exactly what you offer.

“From scheduling to checkout, every step is seamless and intuitive — not to mention the website itself. It has an elevated, professional look that perfectly reflects the quality of my brand, and has been a total game changer for my business and my clients’ experience!”
Mckenna Keller
Cosmic Glow Aesthetics
Portrait of Mckenna Keller from Cosmic Glow Aesthetics
“I would’ve actually lost clients if I stayed on my old booking system. We’re all busy, and when booking takes so many steps, people just don’t follow through. With GlossGenius, it’s simple.”
Amanda Bairos
AB Aesthetics
Up close portrait of RNs Michelle and Amanda from AB Aesthetics medspa
"GlossGenius has opened up so many opportunities to grow my business. My clients love being able to see my work on my booking site, and being able to get reviews and add them to my Instagram is huge."
Ellishea Leal
E Aesthetics and Acne Care
Photo of Ellishea Leal of E Aesthetics and Acne Care sitting outdoors on a low stone fence

GlossGenius Booking Website Controls

Own every part of your booking process

Online Booking

Manage bookings your way

Define how you approve appointments, set custom deposits and card-on-file policies, build in custom Forms & Waivers, set cancellation policies, and more.

Screenshot of GlossGenius booking options featuring automatic waitlist, deposit requirements, cancellation policy, and card-on-file toggled on

Buy Now, Pay Later

Sell more high-value services with Buy Now, Pay Later

Let clients pay for pricier services over time through trusted Buy Now, Pay Later providers — Affirm, Afterpay, and Klarna. You can highlight that you offer Buy Now, Pay Later right on your service menu, with clear pricing breakdowns at booking. Available through GlossGenius Payments.

Image of checkout offering Buy Now, Pay Later with Affirm, Afterpay, and Klarna options

Learn more about custom booking websites

Blogs

8 Appointment Booking Website Builders for Self-Care Businesses

Blogs

How to Make a Booking Website for Hair Salons, Spas & Studios

Blogs

How to Use a Salon Website Builder in 10 Steps

Switching to GlossGenius has never been easier

Sign up for our free data transfer service, and we'll import all of your appointments, services, inventory, and client lists for you.

Grow more with GlossGenius

No credit card required.

Frequently asked questions

What is a custom website builder?

The GlossGenius custom booking website builder is a specialized, no-code platform that allows businesses, like those in the beauty industry, to design and publish a professional, branded booking website without requiring any coding knowledge. It offers drag-and-drop interfaces, pre-designed industry-specific templates, and deep customization options to perfectly reflect your brand. Unlike generic builders, a custom solution is designed from the ground up to integrate core business functions, such as 24/7 online scheduling, client management, and payment processing, from the start.

How to make a booking website?

You can use the GlossGenius booking website builder by following these simple steps in the GlossGenius platform:

  • Choose a template: Select a professional template that aligns with your brand’s aesthetic and unique services.
  • Customize design: Personalize the colors, fonts, and add high-quality images of your best work to build credibility.
  • Integrate services: Seamlessly link your full service menu and set up your real-time availability.

Publish: Launch your site to start accepting client appointments and processing payments securely immediately.

Does GlossGenius have a custom website builder?

Yes, GlossGenius offers a fully integrated custom website builder as a core, included feature of its all-in-one platform. This feature is designed specifically for the beauty and wellness industry to ensure that your online presence is not just beautiful, but also highly optimized for booking conversions. The builder allows you to: 

  • Showcase your professional portfolio and service offerings.
  • Display your full, customizable service menu with accurate pricing.
  • Manage all your client data, payments, and appointments within one cohesive system.

This seamless integration eliminates the need to manage and synchronize data across separate third-party websites and booking platforms.

What is the best booking site for hairstylists?

The best option for booking sites for hair businesses is a platform that emphasizes an easy-to-use, yet highly customizable booking website builder that can streamline booking and effectively showcase visual portfolios. Software like GlossGenius includes a free custom website builder with all subscription plans, making them a competitive alternative based on your specific feature and budget priorities.

What features should I look for in a custom booking website builder for my salon, spa, or medspa?

The GlossGenius custom booking website builder has features that are critical to running a profitable salon, spa, or medspa business. Key features include:

  • Seamless, 24/7 online booking integration
  • Mobile-first and mobile-responsive design so clients can book anywhere, anytime
  • The ability to securely accept integrated payments and deposits through integrated POS software
  • Built-in SEO tools to help you rank locally and boost your online presence
  • Dedicated portfolio sections for showcasing client photos
  • Automatic synchronization and updates to your services and pricing

What are the benefits of having a custom medspa, spa, or salon booking website?

A custom medspa, spa, or salon booking website provides numerous advantages, starting with immediate credibility and helping establish your unique brand aesthetic in a crowded market. Other key benefits include:

  • Brand control: You control the client narrative, ensuring a professional and consistent experience from the moment they land on your page.
  • Trust building: A professional site helps build immediate trust with new clients and encourages repeat business.

Centralized operations: The site acts as a central hub for all your marketing and client communication, reducing reliance on fragmented external platforms.

How can a custom booking website cut down on administrative time?

The primary function of specialized booking sites for business is to provide efficiency through automation. A GlossGenius custom booking website handles the entire booking workflow autonomously, significantly reducing the burden on your staff. This automation includes:

  • Confirming appointments instantly.
  • Sending automated client reminders.
  • Processing required deposits or payments upfront.
  • Managing no-show and cancellation policies.

By empowering clients to self-manage their appointments 24/7, your team is freed up from answering constant phone calls and managing manual schedule changes, leading to significant savings in administrative overhead.

How can a custom booking website streamline the client experience?

A GlossGenius custom online scheduling website makes the entire client journey effortless and intuitive, which leads to a much higher conversion rate. The website streamlines the experience by allowing clients to:

  • View all your services and see real-time staff availability 24/7
  • Book and pay for their appointment in one continuous, simple flow
  • Manage their booking details or reschedule appointments with ease

The consistency of a fully branded experience, from your social media link to the final checkout page, minimizes friction and reduces the likelihood of clients abandoning the booking process due to confusion or inconvenience.

How much does software with a custom website builder typically cost?

The cost to create a booking site via specialized software varies widely, depending heavily on the provider, the size of your staff, and the breadth of features included. GlossGenius plans start at only $24/mo and include a custom website builder that allows you to deliver a powerful, branded experience to customers.