How C/V Beauty Collective Grew Revenue 300% With A 4-Day Workweek

Key Results

• 300% revenue growth since joining GlossGenius 2 years ago.
• $10,000+ in appointments booked in one text campaign.
• 80% client rebooking rate (45% above the national average)
• Transitioned to a 4-day workweek while maintaining a six-figure income.

From Boutique Salon to Market-Leading Collective

Four years ago, Kaileigh Tobusch founded C/V Beauty Collective, a growing beauty business dedicated to providing clients with exceptional nail artistry and a high-end salon experience. What began as a personal passion for creative nail design has evolved into a thriving brand built on quality, consistency, and care.

Kaileigh specializes in Russian dry manicuring and all-gel services, building her reputation for precision and creativity.

Today, she runs C/V Beauty Collective, a collaborative hub that was recently recognized with a North County Gold Award for Best Nail Salon. 

But it wasn’t that easy right off the bat... 

Kaileigh described the nail industry as “I would describe the nail industry like the Hunger Games - everyone is just trying to survive.”

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The Challenge: Frustrating Platforms, Missed Bookings, and Administrative Overload

When Kaileigh first relied on Vagaro for salon software, it quickly became a major roadblock, costing her time and revenue, and upsetting clients.

• Poor Client Experience: “Clients would constantly message me because they couldn’t log in or forgot their passwords,” she recalls. “I was rebooking and changing services all the time. It was a mess.”‍
• The system frequently malfunctioned: “There were days I had no idea what my schedule even looked like,” Kaileigh says. “And same-day bookings would pop up unexpectedly. It was chaotic.”

Kaileigh needed a solution that would free her from administrative headaches and elevate the client experience, especially as she grew her business.

The GlossGenius Solution: More Growth, Less Admin, Better Customer Experience

Kaileigh hit her limit. Between system crashes and clunky workflows, it was clear: her tech stack needed an upgrade, and the time was now.

“When I switched to GlossGenius, everything changed. I didn’t even have a website at the time, and GlossGenius became the face of my brand. It was everything in one place - my portfolio, booking system, and business card.”

Immediately, Kaileigh noticed the platform was creating new opportunities left and right, helping her establish her marketing and business strategy.

Operations started to improve, and earnings began to increase. 

• Online Booking Improvement: Clients experienced no friction with booking, getting what they needed scheduled - no apps, no passwords, and a great user experience. 
• The Automated Waitlist Was A Hidden Win: Kaileigh eliminated constant manual client follow-ups. “It’s been so hands-off,” she explains. “My clients know if they don’t see something online, they just hop on the automated waitlist, and I’ll get to them later. No stress.”
• Success Working As A Team: The platform has been great at handling her entire collective. “The other girls can manage their own schedules, do their own text marketing, and everything’s seamless. It’s evolved alongside us.”

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The Impact: $10K+ Days and Six-Figure Income on a 4-Day Workweek

By leveraging GlossGenius, Kaileigh’s nail salon growth has been a huge success for her. Her focus shifted from admin work to service excellence, leading to an 80% client rebooking rate, well above the national average.

The power of the tools quickly translated into huge revenue spikes:

• Record-Breaking Bookings: Using a single Text Marketing campaign, Kaileigh booked over five figures in one day. “I sent one text through GlossGenius, and within a day, I booked over $10,000 in appointments. It was insane. People got it, they booked, and it was done.”
• Financial Freedom: Since joining, her revenue has grown over 300%, allowing her to reduce her work schedule significantly while maintaining a six-figure income. “Now I’m working smarter, not harder,” Kaileigh says. “I can take time off and still hit my goals. It’s changed my quality of life.”

Kaileigh mentioned that the platform is helping drive an industry shift, empowering top professionals to build lasting brands. “Some of the top earners in our area use GlossGenius,” Kaileigh says. “It’s definitely the platform that’s helped me build something bigger than myself.”

“If you stop learning, you stop growing,” she says. “GlossGenius helped me level up, and now I want to make it easier for others to do the same.”

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The Takeaway

From barely managing it all to scaling a successful collective, Kaileigh’s combination of expertise, client care, and smart business systems has helped her realize her business's future is brighter than she ever thought possible.

Kaileigh's Tagline: “Growing with Gloss.” 

“The platform has evolved with me as I grow both my businesses. It plays a role in both.” 

Kaileigh's Favorite GlossGenius Features:

• Hands-free Waitlist Management
• Powerful Text Marketing
• Fully Branded Booking Website
• Multi-User Permissions for Team Use

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