Seven Figures, Nine Team Members, Time For Life: How The Honey House Scaled Without the Chaos

Key Results

• Became a seven-figure business after growing from a two-person suite.
• 150% year-over-year growth while expanding to a nine-person nail & lash team.
• 260+ five-star Google reviews earned through automated review requests.
• Voted Tampa Bay’s Best of the Best Nail Salon since 2022

From Two Best Friends to Nine-Person Powerhouse

Four years ago, best friends Brittany, a talented nail technician, and Tash, a lash and waxing specialist, opened The Honey House, a nail and lash studio with a focus on specialized nail and lash services like acrylic and structured gel manicures/pedicures, coloring, and waxing.

They started small, operating out of a tiny 400-square-foot suite.

“I was a nail tech before that, and Tash was in school, getting her esthetician license,” Brittany shared. “We started small, just the two of us in a 400-square-foot studio. We ended up hiring someone we knew previously from school and another lash artist, and thought, ‘we have to get out of here.’”

They soon expanded into a gorgeous 1,200-square-foot salon and scaled their team to nine beauty professionals. The Honey House has become a known establishment, consistently recognized as Best Nail Salon by Tampa Bay's Best of the Best since 2022, and in 2024, they added Best Lash Salon to their growing list of awards.

"We started filling the desks and having nail techs reach out to us if we were hiring.”

But this kind of growth demanded more than passion; it required smart business tools and systems that could keep up with their expanding hive.

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Outgrowing a Basic Booking Software

As a commission-based business with nine people, The Honey House quickly exposed the limitations of their initial system, Acuity Scheduling.

“Acuity is good if you don’t really need a whole bunch of features,” Brittany said. “It's just basic. It's cut and dry to the point. But when you have a team, you definitely need something like GlossGenius that is going to have everything you need in one place.”

The lack of sophisticated nail software for salons created two major pain points that threatened their stability and growth:

1. Financial Vulnerability: They couldn't securely protect their business from no-shows. "We couldn't put a client's card on file over the phone... so that was a huge risk for no-shows. We had to fix that immediately."
2. Long Admin Hours: Managing a growing commission-based team without intuitive tools became a constant, time-consuming nightmare. Plus, their clients couldn't even book multiple services at once, like a manicure and a pedicure, online.
3. Poor Client Experience & Team Management: The old system wasn’t user-friendly: texts didn’t send immediately, bookings had limitations (such as not being able to store a card on file or requiring an appointment deposit), and adding team members was impossible, making it harder to provide a seamless experience for clients. 

For Brittany and Tash, time spent on tedious payroll, making sure clients were set up properly, and manual scheduling was time stolen from their creative work and team management. “So that's when we were like, 'Okay, we have to switch to something better.’”

The All-in-One Platform That Finally Kept Up With Their Growth

Switching to GlossGenius wasn't just an upgrade; it was an investment in their team and leadership potential. The platform instantly organized the entire operation, freeing the owners to focus on team strategy and artistry.‍

“GlossGenius has definitely helped take so much of that off of us... We want to be able to be creative and feel fulfilled at work doing what we love to do.”

Cutting Hours of Admin Work While Scaling 

The platform consolidated all their essential lash & nail business tools into one place, making team management simple:

• Simple Payroll: “Every single week, when I do payroll, I run reports on all of the girls and their sales for the week to figure out what their commission is going to be. It's been really helpful.”
• Time-Saving Booking: The frustration of client messaging is gone. “Now if someone messages me, ‘Hey, I need to make an appointment.’ I have the link saved on my keyboard and I literally can just send them the link... I don't have to go back and forth and have a conversation... It's saved us a lot of time.”
• Text Marketing and Client Communications: They use mass text marketing to efficiently fill slow slots. "If it's a slow week, we can send a promo for openings, or text to clients whether we or they need to reschedule or rebook an appointment.

Software That Turns Feedback into Features

Brittany highlighted that GlossGenius doesn't just offer great salon software; it listens to its customers. One of their biggest "asks" became one of their biggest wins: secure no-show protection.

“I remember GlossGenius couldn’t let you add a card on file through our end, and we were like, ‘Hey, this would be really cool if you guys could offer this.’ Then, all of our needs were met. GlossGenius is constantly evolving. So now we're able to add a client's card information directly over the phone and save it to their profile. That has been a big game changer for us to protect for no-shows.”

Building a Legacy and Successful Salon For Life

Since adopting GlossGenius, The Honey House has transformed from a passion project into a flourishing, seven-figure business.

“Every year, we’ve noticed end-of-year totals have been more than the previous year. That's something we're super proud of.”

“GlossGenius has definitely provided us with the tools and the resources that we need to scale our business, especially with having so many people.”

More Than Just Revenue: Time for Balance

The greatest win is the time and energy GlossGenius has given back to the owners alongside their growth. By shedding time spent on admin, Brittany and Tash can focus on fostering a supportive team environment, funding advanced workshops, and, most importantly, enjoying their lives.

“We used to be here all night... But now we're able to just take a breath and do things that we want to be doing: throwing a Christmas party, spending time with family, going to concerts, and even going to a two-day nail workshop hosted by some pretty big nail techs on Instagram in Orlando.”

Brittany proudly titles their story, “Two Best Friends Who Beat the Odds,” because “in the beginning, there weren't a lot of people that were expecting us to become what we are now.”