“What I used to make in 3 months, I made in a day”: How Zen Beauty scaled her medspa with Afterpay + GlossGenius

Key Results

📈 5.8x higher booking values
💰 Biggest day ever: $12,000 in sales, majority through Afterpay sales
👥 Grew from solo founder to a team of 6 in just one year
📣 More clients booking full transformations, fueling stronger before/after marketing

Meet Zen Beauty

Yolanda Olivares launched Zen Beauty just one year ago with a vision: to help people feel beautiful, empowered, and transformed through cosmetic enhancements. Offering Botox, fillers, laser, and facials, Yolanda has quickly become known for her artistry in “facial harmony” — balancing features like the jawline, nose, and lips to create natural results for her clients.

What began as a one-woman business has now grown into a thriving Medspa with a six-person team — all within 12 months of opening. As a business owner, mother, and soon-to-be wife, Yolanda needed software that would make running her business easy for her and her clients.

“I needed something that was going to be simplified for me — easy to use for my clients, with everything in one place. From creating my website to waivers and now HIPAA forms, GlossGenius made it all so easy. That gave me the time to focus on growing my business.”

Yolanda credits much of that growth to offering Afterpay through GlossGenius. 

The challenge: Premium packages clients couldn’t afford upfront

Yolanda always knew that the biggest impact came from full-face bundles — working on multiple areas in one session to achieve dramatic, lasting transformations. But the price tag often held clients back.

“Before Afterpay, the average ticket was about $98, and clients would stick to one service at a time. Packages like full facial balancing were harder to sell because people didn’t want to pay everything upfront.”

Even with premium services on her menu, the lack of a flexible payment option meant clients often left with less than what they truly wanted.

The solution: Afterpay through GlossGenius

When GlossGenius introduced Buy Now, Pay Later, Yolanda immediately turned on Afterpay and began promoting it across her booking site, Instagram, and at checkout.

For clients, Afterpay instantly felt trustworthy and familiar:

“People see Afterpay everywhere. It’s recognizable. They know others use it, and it makes them feel comfortable. It’s the brand my clients gravitate toward.”

For Yolanda, the benefit was just as clear: while clients split their payments, she still gets paid in full upfront — no chasing payments or tracking plans.

And while she’s tried other financing providers, she ultimately steers clients to GlossGenius Buy Now, Pay Later because it works better for them:

“While we do offer CareCredit and Cherry, we push clients toward GlossGenius Buy Now, Pay Later options like Afterpay, Affirm, or Klarna because of the fees clients get charged. The plans and the way they’re broken down are much more client-friendly and I notice that more people qualify overall.”

The impact: $12K in a day and 5.8x bigger bookings

The results were instant. On the very day Yolanda announced Afterpay, Zen Beauty received 10 new appointment requests, and that demand continued to grow. Within weeks, her business had transformed.

• Afterpay booking values were 5.8x higher than average.
• Her biggest day ever reached $12,000 in sales, largely from Afterpay. 
• Daily client volume jumped from 5 per day to 20–30 per day, prompting her to hire 5 new team members.
  

“What I used to make in three months, I made in one day. It was insane. It completely changed my business.”

The marketing multiplier: More transformations, more content, more growth

Afterpay didn’t just remove price as a barrier; it transformed Yolanda’s marketing content.

• More clients saying yes to premium bundles means more impactful, one-session transformations.
• Those transformations create powerful before-and-after photos, which fuel marketing content for referrals and paid ads. 

Yolanda’s playbook: How to sell bigger packages with Afterpay

Yolanda doesn’t just offer Afterpay quietly in the background — she builds it into her client experience and marketing strategy. Here’s how she makes it work for Zen Beauty:

• Market Afterpay everywhere. From stickers on your door to Instagram posts and on your website, make sure clients know it’s an option before they even ask.
  
  
• Reframe the price. By turning on Afterpay on her GlossGenius Booking Website, it integrates directly into her service menu and automatically shows the payment breakdown. Instead of $800 upfront, clients see $100 today, making premium services feel more affordable.

• Offer incentives. To make Afterpay even more attractive, Yolanda sometimes adds a bonus — like free Botox units with a larger package or discounts on laser services when paid with Afterpay. These small extras have been the key to selling higher-value services and building client loyalty.
  

Her biggest advice to other business owners?

“To anyone not offering this yet, I’d say: why haven’t you done it sooner? Afterpay opens doors for clients who deserve your services but can’t pay everything upfront. It’s a win for them, and it’s a win for your business.”

The bottom line: Flexible payments unlock serious growth

In just one year, Yolanda grew from a solo injector to leading a six-person team. Flexible payment with Afterpay through GlossGenius didn’t just make her services more accessible to clients, it completely reshaped her business — opening up growth opportunities that weren’t possible before.

Ready to start selling your highest-value services and packages every day? Sign up for GlossGenius and start offering Afterpay today.

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