How Glamour By Gee Used Buy Now, Pay Later (BNPL) to 10x Her Average Booking Value

Key Results

• BNPL transactions average $556 — 10x usual $51 ticket size 
• Highest-ever sale made through BNPL 
• More clients saying “yes” to premium services and long-term packages

Meet Glamour By Gee

Gyrallene de Gracia, the solo esthetician behind Glamour By Gee, specializes in Brazilian waxing, as well as providing full body waxing, brow laminations, and lash services. Since launching her business in October 2024, she’s been steadily building a loyal clientele in her community in Yucaipa, California.

But as with many service-based businesses, she faced a common challenge: getting clients to commit to higher-value packages.

“I’ve always marketed my 3, 6, and 12-month wax packages, but when I brought them up, clients would shoot me down immediately because it was just too much money for them at the time.”

The Challenge: Selling High-Ticket Packages Without a Payment Option

Even though she had high-value services on the menu, many clients hesitated to purchase upfront. They’d say, ‘Maybe next time,’ and just stick with a single Brazilian wax instead of committing to a bundle. Before offering BNPL, Gyrallene tried to offer manual payment plans, but manually tracking them was time-consuming and inefficient.

“I used to keep track of payment plans in client notes, but that’s inconvenient when you're back-to-back with appointments. It took up time, and it wasn’t scalable.”

The Solution: Buy Now, Pay Later

Buy Now, Pay Later (BNPL) gives clients the option to split their payment into manageable installments so they don’t have to pay the full amount upfront. It’s a powerful way to make high-ticket services more accessible.

Here’s how it works with GlossGenius:

• Clients see the option right on your booking site (if you choose to display it), with a breakdown of what they’d pay over time. This can help them feel more confident booking bigger services or packages.
  
• At checkout, you can offer BNPL by selecting it as the payment method. Your client will receive a text with a secure link to complete the payment setup on their own device.
  
• Clients can also check their spending power ahead of time by signing up directly with Affirm, Afterpay, or Klarna—the three trusted providers available through GlossGenius.
  

And while clients pay over time, you still get paid the full amount upfront on the day of the appointment — no chasing payments or follow-ups required.

When GlossGenius introduced Buy Now, Pay Later, Gyrallene was quick to take advantage of this new payment method, and saw instant results.

“As soon as I saw GlossGenius offered it, I was super ecstatic. I love Afterpay myself, so I knew my clients would too.”

BNPL gave her clients the flexibility to say yes to bigger investments, without needing to pay in full upfront.

“It just fits their budget better. It’s a lot easier for people to pay a portion now than spend half their paycheck at once.”

The Impact: Highest-Ever Sale and 10x Ticket Sizes 

She promoted the option through her social channels and in conversations with clients at checkout, mentioning it whenever she pitched a package. As a result, Gyrallene has seen her revenue potential transform:

• Her average BNPL ticket size hit $556, compared to her usual $51 average— a 974% increase.
• She made her highest-ever sale through BNPL.
• Referrals and new bookings picked up as more clients saw the value, since not every salon offers this, BNPL helped Glamour Byy Gee stand out.
  

“I think I made $800 in one day. I just couldn’t believe it. It felt like my dream was coming to life. My clients love it. One said, ‘I’m not going to anyone else. I know I’m going to use all 12 waxes when booking a package through Buy Now, Pay Later. That meant so much to me.”

Why It Worked

BNPL removed price as a barrier and gave Gyrallene a way to increase revenue while making her services more accessible. Instead of lowering prices or creating discounts, she empowered her clients to afford the full experience on their terms.

“I wanted to sell bigger services, increase my average ticket value, and cater to everyone — even people who can’t pay for the full package at once. I have seen such a big difference, and now I don’t have to track it. I just get the full amount upfront. That’s amazing."

Her Advice to Other Business Owners

“Absolutely turn on Buy Now, Pay Later, and pair it with packages! Together, they work so well as a way to increase your margins. GlossGenius and Buy Now, Pay Later have helped my dream come true.”