How The Purple Chair Salon & Spa Grew Revenue 478% With GlossGenius

Business-changing results

• 478% increase in monthly revenue
• $8,065 est. annual savings in payment processing & booking fees
• 30 hours saved each week

Business rundown

• 2+ years with GlossGenius
• 14 employees‍
• Located in Fort Worth, Texas

Challenge with old software

The Purple Chair Salon & Spa had a strong reputation for high-quality services and an exceptional client experience (coffee bar, anyone?), but owner and stylist Jessica Hamra needed a salon & spa software that could accelerate business growth while reducing her busy work. She tried other software that was buggy and unreliable, complete with expensive fees and add-ons, and interfaces that demotivated the team and slowed down business. 
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The GlossGenius solution

Jessica switched to GlossGenius in 2022, after trying a number of different platforms that charged more for fewer features. She loved that GlossGenius gave her all the features she needed for one flat price, and her staff was thrilled with the upgrade.

“GlossGenius was very user friendly and aesthetically pleasing right off the bat,” she said. “Other systems have add-on after add-on to be able to actually have full access to the capabilities.” 

‍She also appreciated how easy it was to get her team set up with GlossGenius. “It was really easy to pick up,” she said. “As a salon owner I love that I can change permissions for anybody.”
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Results

‍Since onboarding her team to GlossGenius, Jessica has grown her revenue by over 400%, strengthened client relationships, and saved herself and her team hours of client management and admin. 

Stronger client relationships

‍The Purple Chair has a 70+% client rebooking rate, which Jessica credits in part to how easy GlossGenius makes it for her team to provide stellar service, from client notes to automatic client notifications, such as follow-up texts and rebooking reminders.

‍“The fact that GlossGenius follows up with our clients and says, ‘Thank you for visiting us today. We enjoyed getting to know you, please leave a review’ is huge because we don't really have the time.” Plus, whenever there’s a slow period, The Purple Chair makes great use of GlossGenius’ text and email marketing, features that are expensive on other platforms.

‍“We'll run specials or we'll just do cute little reminders,” Jessica said. “Spring is coming, get your hair ready. And they do work. It's a reminder, and our clients love it.”

‍Most of all, The Purple Chair has seen the benefits that online booking and rebooking has to offer its clients – namely that it’s fast and easy, no password required.

‍“If someone's looking for a hair stylist in the local area, there's probably 87 comments recommending hairdressers. But the second that I drop that online booking link, we're chosen more than anybody else,” Jessica said.
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Less time spent on admin work

‍With such a robust book of business and a fleet of stylists reporting to her, you’d think Jessica spends all of her time managing the admin tasks of running her business – but that’s just not the case.

‍The Purple Chair uses GlossGenius’ Separate Bank Accounts to make finances simple for Jessica and her team members, and Jessica loves that she can see all of her numbers at a glance – with a clear, intuitive analytics dashboard that she can access from any device.

“I always tell people if you want to know where you're at and where you're going, you have to know your numbers,” Jessica said. “GlossGenius puts it right in your face. We know what our ticket price is. We know what our sales have been for the lifetime or the year and we know our website traffic. You have to see the growth to know where you're going and to hit your goals.”

‍“What I love most about GlossGenius is it is geared to keep organization. It’s made things a lot easier and I know the girls love it too.”
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Massive business growth

The Purple Chair has experienced incredible growth since switching to GlossGenius. Jessica credits this success to a number of reasons: ultra-low, flat payment processing fees (no hidden fees for tap-to-pay, card-on-file, or manual entry fees), easy team onboarding, and fast, simple client booking.

“I was paying thousands of dollars a year in just credit card fees with the other companies,” Jessica said. 

Jessica also says her revenue growth comes from an increase in bookings, because GlossGenius makes it so easy for clients to find and book with The Purple Chair 24/7, all while providing her team with much-deserved balance.

“Our family time and home time is important too and it's not appropriate for us to be getting text messages in the wee hours of the night,” Jessica said. 
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The next horizon

Despite seeing incredible growth already, The Purple Chair has no plans of slowing down. When she’s ready for the next challenge, Jessica knows GlossGenius will be there to help her streamline the process and take the leap. “I have recommended GlossGenius to many artists,” Jessica said. “I’m like you guys have got to start streamlining, it’s user friendly, aesthetically pleasing, and has everything that you need to save time while growing your business.”