7 Stylists, 7 Figure Revenue: How Affini & Co. Scales Sustainably with GlossGenius

Affini & Co., a full-service luxury hair salon founded by business partners Raymie and Amanda, is all about providing an intimate, high-quality client experience. Since opening in February 2024, the Virginia-based salon has seen remarkable growth, hitting seven figures in revenue and doing 500+ appointments per month. They credit their success to their strong partnership, intentional salon culture, and the comprehensive support of GlossGenius.

The challenge: master stylists, new business owners

Amanda and Raymie worked together for eight years before starting their own business. They recognized they were running a small, self-contained operation within their old salon and decided to go out on their own to have more control over the client experience.

Their passion was hair, but their expertise was not in business management. They had no experience with payroll, taxes, or the myriad of administrative tasks required to run a salon. They needed a solution that could handle the business complexities so they could focus on their craft, clients, and vision.

“We figure we're good at one thing and that's what we need to focus on instead of trying to do it all,” shared Amanda. The right software partner would allow them to get it all done without doing it all themselves. 

The solution: A modern, all-in-one platform built for growth 

Affini & Co. chose GlossGenius and launched their business with it from day one. “We looked at a few other booking systems and really liked the way that Gloss looked,” shared Raymie. They were drawn to the user-friendly interface that took only minutes for stylists to get used to, which was a welcome change from the "dated" software they had used in the past.

GlossGenius serves as the foundation of their business, helping them to grow more with less busywork. With GlossGenius, Affini & Co is able to: 

• Save dozens of hours a month on admin: The reporting features allow Amanda to easily handle payroll and get a clear picture of their sales and retail totals. The system also simplifies inventory management by automatically alerting them when products are running low.

“We can focus on hair, and Gloss does all the work for us. We just send reports to our accountant and we don’t even have to second guess.” 

• Make more at checkout: Affini & Co. utilizes GlossGenius’s card readers, which allows them to check out clients from anywhere in the salon with a low, flat 2.6% payment processing rate and zero hidden fees, amounting to thousands of dollars in savings every year. The intuitive reporting also helps them track their progress, seeing their daily and year-to-date sales, which motivated them as they grew.

“We have four or five card readers because we just grab them and check people out, we didn’t want people to be lining up at the desk.” 

• Build their brand and keep clients coming back: Amanda and Raymie customized GlossGenius's automated follow-up messages to include a link for clients to leave a Google review. This tactic helped them earn almost 200 five-star reviews, significantly boosting their online presence. They also use rebooking reminders to keep clients coming back, and the team is now able to do between 400-500 appointments per month.

“We have almost 200 five star reviews on Google now just from adding a link to review to the bottom of every receipt. It has helped us build our online presence, which I don't think a lot of other systems give you.” 

The results: a booming business exceeding expectations

Thanks to their hard work and the all-in-one support from GlossGenius, Affini & Co. exceeded their expectations in their first year. They have since grown to a team of seven, hit seven figures in revenue, and continue to see their business thrive. Amanda and Raymie love staying on top of their numbers and celebrating team milestones.

“It's customizable. You can do quarters, you can do the whole year,” shares Amanda. “I remember on our one-year anniversary, Raymie and I sat down in the back room and were like, Did you see what we did last year?’ We were just able to pop in the dates and pull that up and see how much retail we sold, and what our gross sales were for the salon. It's just so great.”

Their success is a testament to their strong partnership and dedication to a positive salon culture. GlossGenius provided the robust tools they needed to manage their business effectively so they could focus on what truly matters to them: their clients and their craft. 

Looking ahead

Affini & Co. plans to expand organically, but their main goal is to maintain the intimate and calming atmosphere that their clients love. They want to bring on stylists who share their passion and values, keeping the salon's unique culture intact as they grow. GlossGenius will continue to support them by handling the business side so they can keep their focus on providing an exceptional experience.

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