How Blushed! Bridal & Beauty Grew Their Ticket Size 500% with GlossGenius Smart Payments

Ami Ingram, owner of Blushed! Bridal & Beauty, offers premium hair and makeup services, including high-ticket extensions and bridal glam. Since activating Buy Now, Pay Later (BNPL) through GlossGenius, she’s seen an impressive increase in ticket size, stronger interest in her highest value services, and a surge in interest from new and existing clients who previously hesitated due to price.

“I used to have just one exclusive extension client, but all of a sudden, everyone wants extensions! I have already had another client book in for extensions after turning Buy Now, Pay Later on a couple of weeks ago, and four others are interested since they saw I offer Buy Now, Pay Later.”

How Buy Now, Pay Later Works 

• Clients see the option right on your booking site (if you choose to display it), with a breakdown of what they’d pay over time. This can help them feel more confident booking bigger services or packages.
  
  
• At checkout, you can offer BNPL by selecting it as the payment method. Your client will receive a text with a secure link to complete the payment setup on their own device.
  
  
• Clients can also check their spending power ahead of time by signing up directly with Affirm, Afterpay, or Klarna—the three trusted providers available through GlossGenius.
  

And while clients pay over time, you still get paid the full appointment amount upfront on the day of the appointment — no chasing payments or follow-ups required.

Hitting Record High Sales

Since enabling Buy Now, Pay Later, Ami hit her highest-ever sale of $1,026.

“Seeing the total [service cost] broken into parts over time makes it easier to say yes, and I hit my highest value sale record because of it.”

With services like extensions carrying a higher price tag, BNPL helped Ami make them more attainable—without lowering her prices or chasing down payments. Clients who once said no to her higher value services were suddenly ready to book after she shared they could spread out the cost over time. It gave clients the confidence to commit and gave Ami a way to maintain her pricing and professionalism, while making luxury services feel more accessible.

“People still want their services but can’t always afford them. BNPL gives them an option without putting me in a tough spot.”

Standing Out with More Options

GlossGenius gives clients the choice of Affirm, Afterpay, or Klarna BNPL providers, and for Ami, that variety matters. Many of her clients already have accounts with one provider, so being able to choose what works for them builds confidence and makes checkout even easier.

“People recognize Klarna, Affirm, and Afterpay. Having options is important. Some people use them regularly—even for groceries. More choices make it accessible for more clients.”

The Right Tools Make The Once Impossible, Possible

Word is spreading fast and the impact is clear: clients who once said “I’ll think about it” are now saying “Let’s do it.”. Some clients didn’t even know Ami offered BNPL until she mentioned it, and immediately they reconsidered rebooking for services they were hesitant about before due to cost.

“BNPL has helped my business grow with both repeat bookings and potential new clients. Some people didn’t know I offered it and said they’d come back once they found out.”

Ami’s journey is proof that having the right tools can unlock new levels of success.

“Starting out, I never thought I could have six consistent clients. Now I have 128 clients in two years—not even counting wedding parties with groups. It just shows what’s possible when you believe in yourself and have the right tools to support your growth, not slow you down.”

With GlossGenius and BNPL on her side, Ami is doing more of what she loves—booking big, getting paid upfront, and creating beautiful transformations her clients feel empowered to invest in.