How Adelaide McMillan grew her personal training revenue 244% and cut admin in half with GlossGenius

‍Key results

• 244% revenue growth: Annual revenue is now more than double what it was when she joined
• 50% less admin: Weekly admin workload cut in half
• 6-figure business: Built on her schedule, on her terms
• More money kept in her pocket: A payments system that she controls, and earns her more

Before GlossGenius

Adelaide started teaching group fitness classes in the 1990s while working as a physical therapist. When she decided to leave PT and go all-in on training, she never looked back. Three decades later, she runs a personal training business in New Mexico, operating out of a gym and booking her own clients.

For years, she managed everything on ClubReady, fitness software tied to the gym where she rented space. Inefficient and costly systems had become business-as-usual:

Payments ran through a middleman. The gym handled her fees, tax remittance, and issued her a check every two weeks. She reconciled everything herself afterward. Two layers of admin for every dollar earned, with no real-time visibility into her revenue. Money she was earning was getting lost in a system she couldn't control.

She could only manage her business on-premise. ClubReady only worked inside the gym. A client texts at 9pm to move their Thursday session? Adelaide had to remember it, drive in, and log it manually the next day.

"I could only access ClubReady while on premises. That made amending the schedule after hours quasi-impossible, and had the potential to create double-booking, messed-up payments, and general anxiety on my end."

Every hour she spent on admin was an hour she wasn't earning. And every evening spent reconciling payments, or manually recording schedule changes she couldn't access from home was time she wasn't spending on her clients, her hobbies, or herself.

Why she switched

When COVID-19 forced closures in 2020, Adelaide lost income along with many other business owners. When things reopened, she was determined to make her business more profitable and resilient than ever. . She went looking for a platform where she had 100% control, one that looked professional to clients, and was easy to run from anywhere.

GlossGenius stood out immediately. The platform was polished, intuitive, and built for the way she actually wanted to grow her business.

With GlossGenius

She keeps more of what she earns. No more payment middleman. No more two-week check cycle. Adelaide owns her payment processing end to end, with one ultra-low flat rate, zero hidden fees, automatic rebooking at checkout, and refunds handled in seconds instead of manual accounting. The system actually earns her more, and keeps more revenue in her pocket.

She gets hours back every week. Sales reports that used to eat into her week now take minutes. Scheduling runs from her phone or laptop instead of from inside the gym. The busywork that used to follow her home handles itself. One system instead of six, and it works wherever she is.

"Being able to run sales reports simplifies and significantly reduces my admin time and for that, I cannot thank GlossGenius enough!"

Her clients get a better experience, automatically. Professional booking that takes seconds. Automatic receipts sent to their phones. The kind of communication that builds trust and keeps clients coming back without Adelaide having to chase anyone down. She didn't have to ask her clients what they thought. They told her.

"I have heard more than once that the ability to send payment receipts is highly valued."

A 6-figure business. More time to live.

Adelaide's monthly revenue is 2.5x what it was when she started on GlossGenius. She runs a 6-figure personal training business. Her admin time is half of what it was. The system does the work so she can focus on what she's actually good at.

The time she got back didn't disappear into more work. She photographs nature. She grows orchids. She shows up for clients with a clearer head, because her business finally runs the way it should: earning her more money, taking less of her time, and letting her be present for the people she serves.

"I feel more in control of my time, which allows me to dedicate myself more fully to solving my clients' issues, to my revenue-generating opportunities, and to my peace of mind!"