Personal training business names come in many styles: funny, quirky, punny, motivating, clever—but what’s most important is that they’re memorable and sell your vibe. 

Your personal training business name is an important part of your brand identity. It’s one of the first things people will see when they discover your business. Your personal training business name can take some time to develop, but it’s a name that’ll be with you as long as you’re in business. This article will explore how to choose the best personal training company name, what to do once you’ve chosen one, and a list of different personal training name ideas. 

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How To Choose a Name For Your Personal Training Business

There are plenty of good names for personal training businesses you can consider for your own. Below, we outline a few strategies you can use when choosing the best personal training business name. 

Define Your Brand 

Think about your values as a personal training business owner. Are you a niche business? Do you have any unique selling points? Do you have any personal angles you can work into your branding? Your training philosophy can also play a part in the name you come up with—but remember you only get a few words to make magic. The clearer message you can send, the more effective your business name becomes. 

Consider Your Target Audience 

It’s great to want to build a business that appeals to a mass audience, but starting with a targeted demographic can help you market your services more specifically and personalize experiences. Who you’re trying to reach with your personal training business can also influence the type of name you come up with. If you’re targeting a younger demographic, you might want to think of something modern and spunky. If you’re targeting a more premium clientele, you may want something that exudes luxury or exclusivity. 

Make Sure the Name is Up for Grabs

Once you’ve selected your name, make sure it’s available and also does not infringe on any existing copyrights or trademarked phrases. Most state websites will have a business search to check for names already in use. 

Come Up with a Few Options

Try not to fall too hard in love with the first name you like! In fact, it’s best to generate a list of a few names that work in case your first—or second, or third… or fourth—choices aren’t available. You might even want to run the name by trusted family and friends for their feedback on its catchiness, clarity, or effectiveness. 

Try Popular Keywords

Utilizing SEO keywords can help you register higher in the Google rankings and increase the chance you’ll show up in searches. However, using popular keywords also means that you’re up against more competition (especially other training businesses that use words like “fitness” or “gym”). When it comes to picking the right terms, do your own research to find the best balance of relevance, competition, and volume. 

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36 Best Personal Trainer Business Name Ideas

Good names for personal training businesses don’t have to be hard to come by. But if you’re struggling to get the creative juices flowing, keep reading to see our list of personal training business name ideas. 

1. Catchy Personal Trainer Name Ideas

Catchy personal trainer business names are ones that stick in the mind (usually due to alliteration or rhythmic wordplay). 

1. Ripped and Ready Conditioning

2. Stretch and Strength Studios

3. The Body Balance Basement

4. Coach’s Cardio Cave

5. Magic Muscle Motivators

6. Pump and Prime Personal Training

7. Aerobic Adventures

8. Stacks and Racks Powerlifting

9. Heart to Heart HIIT

10. Grit 2 Fit

11. Fire and Iron Fitness

12. Lift For Life Collective

2. Fun Personal Trainer Name Ideas

Fun, funny personal trainer name ideas play on humor and/or puns to draw attention and stay memorable. 

1. Snatch-Ready Sculpting

2. Cheeks For Weeks Strength Training

3. Thick Chicks Bodybuilding 

4. Flex Appeal Fitness

5. Weight and See Workouts

6. Sweat Dreams

7. Lean and Mean 

8. Fine, Fit, and Fierce

9. Squat Squad

10. From Husk Til Brawn

11. Buff Buns Bootcamp

12. Swole Goals Coaching

3. Motivational Personal Trainer Name Ideas

These personal trainer business names use punchy words to energize and motivate. 

1. Rise and Grind Society

2. Unstoppable Cardio Clinic

3. No Limits Fitness

4. Get Sweat Studio

5. Power Flex Republic

6. Max Dynamics

7. On Pace Runners Club

8. Push to the Peak

9. Elite Excel

10. Prime Performance

11. Smash and Burn

12. Top Shape Training

What Should You Do After You Choose Your Personal Trainer Business Name?

Once you come up with a solid name, there are still a few more steps before you can open up shop. 

Register Your Business

After you’ve verified the availability of your desired business name, it’s time to snag it for yourself. To make your personal training company name legit, you’ll have to get it registered and obtain proper legal status. Check with your state laws to determine the exact process and fees to register a business name. 

Get Your Personal Trainer License and Certification

Your business type or location may not require you to obtain a business license to work as a personal trainer—but getting liability insurance and certain employment opportunities may hinge on obtaining certifications from organizations like the International Sports Sciences Association (ISSA) and National Academy of Sports Medicine (NASM). Getting your personal training license and certifications can also prove your experience and promote trust within your potential clientele. 

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Create a Personal Training Website

A personal training website will serve as a hub for contact, business information, booking, marketing, services, prices, and more. Use your page to create brand awareness, share your values, and sell your vibe. Unlike social media, a website can give you more control over how you present your business and market to clients. A website can also provide legitimacy to your personal training business.

Build your own site to attract clients and impress visitors with GlossGenius’ Custom Booking Website Builder. Your site will be synced with your GlossGenius appointment calendar so clients can book a session day or night without having to call.

Research Fitness Software

Gym scheduling software helps gyms and fitness studios manage class schedules, training sessions, appointments, memberships, and even employee operations. Using a gym software system can streamline your daily tasks and improve client relationships, leading to an enhanced membership experience. There are plenty of fitness apps out there, but the right one will help you get through your day-to-day seamlessly and scale your business when you’re ready. 

Scale Your Personal Training Business with GlossGenius

Once you’ve sorted through your personal training business name ideas and settled on the one you think will work the best for you, start building your brand and plotting out your journey to success.

GlossGenius is a top solution for all your personal trainer needs. Our Online Booking features make it easy for clients to explore your schedules and secure their sessions, while our Marketing tools can spread the word of your business across the internet. Keep up communication and improve customer relationships with Client Management, and get help crunching your numbers with Finances.

Try GlossGenius today with a 14-day free trial!