Boulevard is a business management software developed with beauty and wellness businesses in mind to help them with booking, marketing, payment processing, and more. Pricing tiers start at $195 a month and can range all the way up to $455 a month without including any add-on features. Boulevard’s payment processing fees range from 2.65% + 15¢ to 3.65% + 15¢.

The following article will dive into Boulevard’s pricing, hardware fees, customer reviews, and more to help you decide if it’s the best option for your beauty or wellness business needs. Whether you’re a medspa, salon owner, esthetician, personal trainer, or other professional who uses appointment scheduling software, let’s see if Boulevard has what it takes to run your business operations.

[CTA_MODULE]

Here’s the verdict: Boulevard costs may be tough for you if you’re a small business owner. The monthly subscription fees are some of the highest we’ve seen in this category, and are really built for enterprise businesses, if anything. Pair that with the fact that core marketing features and forms are treated as expensive add-ons, and processing fees are higher than many flat fee competitors such as GlossGenius, and you’re looking at a software that can make a serious impact on your small business’ monthly profit. Just because it’s expensive, doesn’t mean it’s the right software for your needs.

To gain a broader understanding of the beauty and wellness software market, including an analysis of offerings that may be more cost-effective, check out our resource center and read about some alternatives to Boulevard.

Want to quickly calculate how much Boulevard will cost you? Jump to our Boulevard pricing calculator down below.

Boulevard Pricing Details

Boulevard has three payment tiers, ranging from $176 to $410 per month per location. From our research, this Boulevard pricing is amongst the most expensive in the beauty and wellness software category.

Note that these prices can be discounted for a summer promotion. Normal prices range from $195 to $455 per month per location.

Here’s a high level look at the features you’ll be getting with each tier:

‍

Boulevard Payment Processing Fees

Boulevard’s payment processing fees range from 2.65% + 15¢ to 3.65% + 15¢. If you process a large amount of payments with Boulevard, discounts are available. Regardless, this is a relatively high rate when compared to competitors. 

Let’s see where Boulevard falls when it comes to base fees:

‍

Additional Boulevard Costs

Boulevard has a number of add-ons available for purchase. Here’s a more clear look:

• Messages & Text Marketing: Starting at $25 per month per location
• Automated emails: $2 per completed appointment
• Email blasts: Start with free emails in your plan, then pay $0.01 per email
• Forms: Starting $65 per month per location
• QuickBooks: $45 per month per location
• Medspa Aesthetics Bundle: $468 per month

Core marketing features are often considered add-ons that must be purchased on top of a monthly fee. In the case of competitors like Vagaro or Square Appointments that also do this, monthly subscription fees are much lower. The fact that Boulevard’s cheapest subscription fee is normally $195 a month, asking for an additional $25 for critical marketing features seems steep. 

Competitors like GlossGenius offer email and text marketing features, as well as custom forms in core subscriptions with monthly fees that are over 4x more affordable than Boulevard.

Try GlossGenius free for 14 days!

Boulevard Hardware Pricing

Boulevard also features a proprietary POS system: Boulevard Duo. The system is compatible with an app that can be installed on iPads and used as front desk POS systems for your salon and spa business. The system costs $149 dollars.

Boulevard Pricing Calculator

If you want to understand how much Boulevard might cost you and your business, try out this calculator:

‍

Is Boulevard Worth the Cost for Beauty and Wellness Businesses?

Boulevard makes sense if you are an enterprise business with a high budget looking for a sleek, intuitive software solution.

The truth is, however, there are plenty of competitors in the space that do offer enterprise plans, like Vagaro, that are probably more affordable. Boulevard’s $195 monthly subscription fee makes it one of the most expensive software in the category by a significant margin - and that’s only the base plan. It also doesn’t account for any add-on fees.

Where Boulevard May Be Less Cost-Effective for Beauty and Wellness Businesses

We’ll make it simple - If you’re a small business, Boulevard is probably not for you. It’s simply not feasible to rack up thousands of dollars in yearly payments for beauty and wellness management software. Solutions like GlossGenius can genuinely help your business just as Boulevard can, for a fraction of the price.

Core marketing add-ons are also huge reasons why Boulevard might not be the most cost-effective solution for your needs. After all, marketing your brand and reaching out to customers through text and email is critical for any small business looking to grow. Piling on an additional $25 fee for access to those features, on top of the nearly $200 monthly base plan, can put an unnecessary dent in your budget.

Consider that there’s also no custom website builder. If you want a web presence, you’ll have to refer to a third party platform, racking up additional fees.

Solutions like GlossGenius offer specialized features for the beauty and wellness industry, like stylish credit card readers, modern and customizable booking site templates, easy-to-use waitlists, a forms and waivers builder, and marketing tools, at more affordable subscription prices. GlossGenius also offers transparent pricing and one of the industry’s best payment processing fees: 2.6% flat with no add-ons.

What Customers Are Saying About Boulevard’s Pricing

Customer thoughts on Boulevard’s Pricing are straightforward: Customers mention that the platform is intuitive, but that both subscription and add-on pricing are too expensive for what’s ultimately offered.

Check out these reviews from small business owners that can serve as a temperature check:

capterra.com

getapp.com

getapp.com

Why GlossGenius Is a Cost-Effective Alternative to Boulevard

Client-Friendly

We mentioned it before, but no one wants to deal with angry clients, especially before they even enter the door! Boulevard might be simple for your own business to use, but its client-side experience seems to be a different story.

GlossGenius will not charge your clients booking fees, nor will it force them to download a proprietary app and sign up to schedule appointments. It’s critical to say this: How your clients use your software is equally, if not more important than how your business uses it.

No Hidden Features and Fees

GlossGenius offers many of the features Boulevard marks as add-ons as core features. That means you’re getting access to for less money. 

Take a look at the features GlossGenius offers in its core plans ($24-$48 per month) that Boulevard offers as additional add ons:

‍

If you’re wondering about whether you’ll be able to transfer your existing client list, don’t stress. For customers transitioning from other related software, like Boulevard, GlossGenius offers free data transfers for new users. We’ll transfer all appointments, client lists, services, and products from your current booking system, no matter what it is, over to GlossGenius for free. 

Try GlossGenius free for 14 days!

GlossGenius also offers a 14-day free trial so you can see how GlossGenius can work for your business without any upfront commitment.

Lower, Fixed Payment Processing Fees

Payment processing fees will always be a differentiator with GlossGenius vs. any other competitor. Boulevard is no different. No matter the plan, no matter the transaction type, GlossGenius features a flat processing fee of 2.6%.

Note that Boulevard only processes payments through its app.

‍

A flat 2.6% processing rate on all transaction types can help save beauty and wellness businesses thousands per year.

Frequently Asked Questions

[CTA_MODULE]

What is Boulevard company?

Boulevard is a business management software developed with beauty and wellness enterprise businesses in mind to help them with booking, marketing, sales, and more. Subscription fees range from $195 to $455 a month.

What is the processing fee for Boulevard payments?

Boulevard’s payment processing fees range from 2.65% + 15¢ to 3.65% + 15¢ depending on the transaction method.

NOTE: All prices and feature comparisons are as of July 20, 2024. GlossGenius has no affiliation, sponsorship or endorsement with Boulevard, Inc. or its affiliates. All trademarks, logos and brand names are used for identification purposes only and remain the property of their respective owners. 

The Capterra logo is a service mark of Gartner Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner Digital Markets reviews are shared across its different brands sites and constitute the subjective opinions of individual end-users based on their own experiences and do not represent the views of Gartner or its affiliates.