Boulevard Price: See What it Costs for Your Beauty Business
Understanding Boulevard pricing in 2026 means looking beyond the headline subscription cost. This breakdown covers everything from Boulevard's three subscription tiers, which range from $195 to $455 per month per location, to payment processing fees, add-on costs for marketing and forms, and hardware pricing, so you can see the full picture before committing. You'll also find a side-by-side comparison with GlossGenius, a more affordable option for beauty, wellness, and health businesses that includes marketing tools, forms, and flat-rate payment processing starting at 2.6% with no hidden fees.
Boulevard pricing breakdown: plans $195–$455/location, fees, $149 reader, and key add-ons. Includes a cost calculator and GlossGenius comparison.
Key takeaways
- Boulevard is business management software developed with beauty, wellness, and health businesses in mind to help them with booking, marketing, payment processing, and more.
- Boulevard subscription plans are tiered per location, making it a slightly pricier booking software option for beauty, wellness, and health businesses. Pricing tiers start at $158 a month (with current promo) and can range all the way up to $421 a month without including any add-on features.
- Core marketing features for Boulevard like text marketing and forms require additional monthly add-on fees on top of your base subscription.
- GlossGenius offers comparable features with a flat processing rate and no hidden fees, helping businesses save on processing costs.
The following article will dive into Boulevard's pricing, hardware fees, customer reviews, and more to help you decide if it's the right option for your beauty, wellness, or health business. Whether you're running a medspa, salon, esthetics practice, or other appointment-based business that uses scheduling software, let's see if Boulevard has what it takes to run your operations.
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Boulevard pricing details
Boulevard pricing ranges from $158 to $421 per month per location across three subscription tiers: Essentials, Premier, and Prestige.
*Note that these prices can be discounted for promotional periods.
Here's a high-level look at the features you'll be getting with each tier:
Boulevard payment processing fees
Boulevard charges payment processing fees starting at 2.65% + 15¢ for card-present transactions (when a client physically taps or dips their card). Lower rates of 1% are available with Boulevard Offset (clients are charged a 3% transaction fee).
How Boulevard payment processing compares with competitors
Additional Boulevard costs and add-on fees
Boulevard charges additional fees for core features that many competitors include in their base plans, adding to your monthly business expenses. Here's a breakdown of all the Boulevard fees beyond the monthly subscription:
- Automated emails: $2 per completed appointment
- Email blasts: Start with free emails in your plan, then pay $0.01 per email
- Forms: Starting $65 per month per location
- QuickBooks: $45 per month per location
- Medspa Aesthetics Bundle: $468 per month
Competitors like GlossGenius offer email and text marketing features, as well as custom forms in core subscriptions with monthly fees that are significantly more affordable than Boulevard. Members who use GlossGenius's email or SMS marketing earn 29% higher monthly revenue ($1,700 on average) than those who don't, and that marketing capability is included in your plan.
Data migration and switching costs
For those thinking about moving to or from Boulevard, data migration is another cost to factor in. Boulevard does not publicly detail which data it can transfer, not what it would cost — and the process of transferring client lists, appointment history, and service menus can be time-consuming.
Should you be worried about managing client history and preferences during a software switch, GlossGenius offers free data transfers for new members. We'll seamlessly migrate all appointments, client lists, services, and products from your current booking system over to GlossGenius at no cost. That's one less hidden expense to worry about when making the switch.
Boulevard hardware pricing
Boulevard's POS hardware, the Boulevard Duo card reader, costs $149. The system is compatible with an app that can be installed on iPads and used as front desk POS systems for your salon, spa, or medspa or other beauty, wellness, and health business. Boulevard also supports Tap to Pay on compatible devices.
Boulevard pricing calculator
To calculate the total Boulevard cost for your business, including subscription, processing fees, and add-ons, try out this calculator:
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Is Boulevard worth the cost for your business?
Boulevard is worth the cost primarily for enterprise-level businesses with high budgets seeking a sleek, intuitive software option. When managing multiple locations with large staff and high transaction volumes, Boulevard's feature set may justify the price tag.
The truth is, however, there are plenty of competitors in the space that do offer enterprise plans, like Vagaro, that are more affordable. Boulevard's $158-$176 per month starting subscription fee makes it a more expensive software option—and that's only the base plan. It also doesn't account for any add-on fees.
When Boulevard makes sense
Boulevard may be a fit for your business if you check most of these boxes:
- You're an enterprise or multi-location business with a dedicated software budget
- You have a large staff and need advanced resource scheduling and group booking (and are willing to pay extra)
- You already have separate marketing tools and don't need them built into your booking software
- You're interested in a basic plan that doesn't offer ratings and feedback, Google Analytics, loyalty programs, or promotions
- You're willing to pay more for forms and charting
When Boulevard may not be cost-effective
For independent operators, Boulevard is probably not the best fit. It's simply not feasible to add thousands of dollars in yearly software costs to your operating expenses for an independent beauty, wellness, or health business. On average, businesses on GlossGenius saw a 22% increase in appointments within their first year, proving that a more affordable platform can still deliver strong small business ROI.
Extra charges for standard promotional capabilities are also a major reason why Boulevard might not be the most cost-effective solution for your needs. After all, marketing your brand and reaching out to clients through text and email is critical for any small business looking to grow. Piling on per-message fees for access to those features, on top of the nearly $200 monthly base plan, can put an unnecessary dent in your budget.
Consider that there's also no custom website builder. If you want a web presence, you'll have to refer to a third-party platform, racking up additional fees.
When lacking a professional online presence to attract clients, solutions like GlossGenius offer specialized features for appointment-based businesses, like modern and customizable booking site templates, stylish credit card readers, easy-to-use waitlists, a forms and waivers builder, and marketing tools, at more affordable subscription prices. GlossGenius also offers transparent pricing and a flat payment processing fee: a 2.6% flat rate with no add-ons.
Why GlossGenius is a cost-effective Boulevard alternative
Here, we outline why GlossGenius is a more effective, cost-friendly alternative to Boulevard software.
Client-friendly booking experience
No one wants to deal with frustrated clients, especially before they even enter the door. To keep you from losing hours to DM overload and manual booking when clients abandon clunky scheduling apps, GlossGenius will not charge your clients booking fees or force them to download a proprietary app.
GlossGenius has a fast client booking experience, allowing clients to book in under 30 seconds. How your clients use your software is equally, if not more important than how your business uses it.
Transparent pricing with no hidden fees
GlossGenius offers 3 subscription plans. New customers can try any plan free for 14 days and customers can switch plans at any time as business needs change.
- The Standard Plan (Starting at $24/month): Covers all business essentials like a customizable booking website, online booking features, payment processing, and client/inventory management. Best for independent business owners.
- The Gold Plan (Starting at $48/month): Includes all the features from the Standard Plan plus advanced features like forms and waivers, waitlists, rebooking reminders, and Reserve with Google. For both independent business owners and growing teams (up to 9).
- The Platinum Plan (Starting at $148/month): Includes all the features from the Gold Plan plus extra features for businesses of any size, including unlimited staff at no extra cost, scorecards, goal setting, premium customer support, and customizable commission structures.
Tired of spending more time on admin than actual work? GlossGenius can help; members report saving up to 10+ hours on administrative tasks each week, including scheduling, payments, client communications, and inventory management. That's time back in your day to focus on clients and growth.
Concerned about transferring your existing client list? Don't stress. For members transitioning from other related software, like Boulevard, GlossGenius offers complimentary account migration. Our team handles the heavy lifting of moving your calendar, customer records, and service menus to the new platform at no extra charge.
GlossGenius also offers a 14-day free trial so you can see how GlossGenius can work for your business without any upfront commitment.
Lower, flat payment processing fees
Payment processing fees will always be a differentiator with GlossGenius vs. any other competitor. Boulevard is no different. No matter the plan, no matter the transaction type, GlossGenius features a flat processing fee starting at 2.6%. Businesses save an average of 25% on processing fees by switching to GlossGenius's payments.
Note that Boulevard only processes payments through its app.
A consistent 2.6% charge on all transaction types can help save businesses significantly each year. On average, businesses see a 26% increase in revenue within their first year on GlossGenius.
Find the right software for your budget
Boulevard offers a polished platform, but with prices starting at $158/mo before add-ons, it's a significant investment that's hard to justify for most small and mid-size beauty, wellness, and health businesses. When you factor in processing fees, marketing add-ons, and forms, the total cost can climb quickly.
Ready to stop chasing deposits and payment collection across disjointed systems? GlossGenius delivers the powerful business management features you need, including integrated payments, booking, marketing, and client management, starting at $24/month and no hidden fees.
Start your free trial and see how GlossGenius can help you grow more with less busywork.
Read more: Boulevard pricing FAQ
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How much does Boulevard cost per month?
Boulevard costs between $158 and $421 per month per location, depending on which subscription tier you choose (and current promotions). These prices do not include add-on features like text marketing or forms.
What is Boulevard company?
Boulevard is a salon, spa, and medspa platform developed with enterprise operations in mind to help them with booking, marketing, sales, and more. Subscription fees range from $158 to $421 a month.
What is the processing fee for Boulevard payments?
Boulevard charges 2.65% + 15¢ for card-present transactions and 3.65% + 15¢ for card-not-present transactions. By comparison, GlossGenius offers a flat rate starting at 2.6% on all transaction types with no per-transaction fee.
What is the Boulevard credit card fee?
Boulevard charges 2.65% + 15¢ for in-person credit card transactions and 3.65% + 15¢ for card-not-present transactions like online bookings or saved card payments. These rates are consistent across all three subscription tiers. Enabling the Boulevard Offset option allows you to share more of the fees with the customer, lowering your rate to 1% while the client pays 3%.
Is Boulevard easy to use?
Boulevard is generally considered easy to use, with customers praising its intuitive interface and customizable features. However, some reviews note that the client-facing booking experience can be less seamless, with clients sometimes needing to create accounts or download an app to book appointments.
Does Boulevard offer a free trial?
Boulevard does not publicly advertise a free trial, but you can request a demo through their website to explore the platform. By comparison, GlossGenius offers a 14-day free trial with no credit card required so you can test the full platform before committing.
What are Boulevard's add-on costs?
Boulevard add-ons include forms starting at $65/month per location, automated emails at $2 per completed appointment, and QuickBooks integration at $45/month per location. These costs are in addition to the monthly subscription fee.
How does Boulevard pricing compare to GlossGenius?
GlossGenius starts at $24/month compared to Boulevard's $158/month minimum, making GlossGenius significantly more affordable at the entry level. GlossGenius also includes robust booking options, marketing tools, and a custom website builder in its plans, while Boulevard charges extra (or lacks) for some of these features. Payment processing is also lower with GlossGenius at a flat rate starting at 2.6% vs. Boulevard's 2.65% + 15¢.
Does Boulevard charge per location?
Yes, Boulevard charges its subscription fee per location, so multi-location businesses will pay the monthly rate for each location separately. Add-on fees like text marketing and forms are also charged per location, which can add up quickly for businesses with multiple sites.
What hardware does Boulevard require?
Boulevard works with iPads and offers the Boulevard Duo card reader for $149. You can also use Tap to Pay on compatible devices. The iPad itself is not included and must be purchased separately.
This information is provided for general educational purposes only. For legal, cybersecurity or compliance advice specific to your business or situation, please consult a professional.
All prices and feature comparisons are as of March 2026. GlossGenius has no affiliation, sponsorship, or endorsement with the other companies mentioned in this article or their affiliates. All trademarks, logos, and brand names are used for identification purposes only and remain the property of their respective owners.
Gloss Tip: Before committing to any software plan, list every feature your business actually uses day-to-day — booking, forms, marketing, reporting — and check whether each one is included in the base price or requires an add-on. A plan that looks affordable at first glance can cost significantly more once you add the features you can't run without.
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Boulevard Price: See What it Costs for Your Beauty Business
Understanding Boulevard pricing in 2026 means looking beyond the headline subscription cost. This breakdown covers everything from Boulevard's three subscription tiers, which range from $195 to $455 per month per location, to payment processing fees, add-on costs for marketing and forms, and hardware pricing, so you can see the full picture before committing. You'll also find a side-by-side comparison with GlossGenius, a more affordable option for beauty, wellness, and health businesses that includes marketing tools, forms, and flat-rate payment processing starting at 2.6% with no hidden fees.
Key takeaways
- Boulevard is business management software developed with beauty, wellness, and health businesses in mind to help them with booking, marketing, payment processing, and more.
- Boulevard subscription plans are tiered per location, making it a slightly pricier booking software option for beauty, wellness, and health businesses. Pricing tiers start at $158 a month (with current promo) and can range all the way up to $421 a month without including any add-on features.
- Core marketing features for Boulevard like text marketing and forms require additional monthly add-on fees on top of your base subscription.
- GlossGenius offers comparable features with a flat processing rate and no hidden fees, helping businesses save on processing costs.
The following article will dive into Boulevard's pricing, hardware fees, customer reviews, and more to help you decide if it's the right option for your beauty, wellness, or health business. Whether you're running a medspa, salon, esthetics practice, or other appointment-based business that uses scheduling software, let's see if Boulevard has what it takes to run your operations.
[CTA_MODULE]
Boulevard pricing details
Boulevard pricing ranges from $158 to $421 per month per location across three subscription tiers: Essentials, Premier, and Prestige.
*Note that these prices can be discounted for promotional periods.
Here's a high-level look at the features you'll be getting with each tier:
Boulevard payment processing fees
Boulevard charges payment processing fees starting at 2.65% + 15¢ for card-present transactions (when a client physically taps or dips their card). Lower rates of 1% are available with Boulevard Offset (clients are charged a 3% transaction fee).
How Boulevard payment processing compares with competitors
Additional Boulevard costs and add-on fees
Boulevard charges additional fees for core features that many competitors include in their base plans, adding to your monthly business expenses. Here's a breakdown of all the Boulevard fees beyond the monthly subscription:
- Automated emails: $2 per completed appointment
- Email blasts: Start with free emails in your plan, then pay $0.01 per email
- Forms: Starting $65 per month per location
- QuickBooks: $45 per month per location
- Medspa Aesthetics Bundle: $468 per month
Competitors like GlossGenius offer email and text marketing features, as well as custom forms in core subscriptions with monthly fees that are significantly more affordable than Boulevard. Members who use GlossGenius's email or SMS marketing earn 29% higher monthly revenue ($1,700 on average) than those who don't, and that marketing capability is included in your plan.
Data migration and switching costs
For those thinking about moving to or from Boulevard, data migration is another cost to factor in. Boulevard does not publicly detail which data it can transfer, not what it would cost — and the process of transferring client lists, appointment history, and service menus can be time-consuming.
Should you be worried about managing client history and preferences during a software switch, GlossGenius offers free data transfers for new members. We'll seamlessly migrate all appointments, client lists, services, and products from your current booking system over to GlossGenius at no cost. That's one less hidden expense to worry about when making the switch.
Boulevard hardware pricing
Boulevard's POS hardware, the Boulevard Duo card reader, costs $149. The system is compatible with an app that can be installed on iPads and used as front desk POS systems for your salon, spa, or medspa or other beauty, wellness, and health business. Boulevard also supports Tap to Pay on compatible devices.
Boulevard pricing calculator
To calculate the total Boulevard cost for your business, including subscription, processing fees, and add-ons, try out this calculator:
[CALC_MODULE]
Is Boulevard worth the cost for your business?
Boulevard is worth the cost primarily for enterprise-level businesses with high budgets seeking a sleek, intuitive software option. When managing multiple locations with large staff and high transaction volumes, Boulevard's feature set may justify the price tag.
The truth is, however, there are plenty of competitors in the space that do offer enterprise plans, like Vagaro, that are more affordable. Boulevard's $158-$176 per month starting subscription fee makes it a more expensive software option—and that's only the base plan. It also doesn't account for any add-on fees.
When Boulevard makes sense
Boulevard may be a fit for your business if you check most of these boxes:
- You're an enterprise or multi-location business with a dedicated software budget
- You have a large staff and need advanced resource scheduling and group booking (and are willing to pay extra)
- You already have separate marketing tools and don't need them built into your booking software
- You're interested in a basic plan that doesn't offer ratings and feedback, Google Analytics, loyalty programs, or promotions
- You're willing to pay more for forms and charting
When Boulevard may not be cost-effective
For independent operators, Boulevard is probably not the best fit. It's simply not feasible to add thousands of dollars in yearly software costs to your operating expenses for an independent beauty, wellness, or health business. On average, businesses on GlossGenius saw a 22% increase in appointments within their first year, proving that a more affordable platform can still deliver strong small business ROI.
Extra charges for standard promotional capabilities are also a major reason why Boulevard might not be the most cost-effective solution for your needs. After all, marketing your brand and reaching out to clients through text and email is critical for any small business looking to grow. Piling on per-message fees for access to those features, on top of the nearly $200 monthly base plan, can put an unnecessary dent in your budget.
Consider that there's also no custom website builder. If you want a web presence, you'll have to refer to a third-party platform, racking up additional fees.
When lacking a professional online presence to attract clients, solutions like GlossGenius offer specialized features for appointment-based businesses, like modern and customizable booking site templates, stylish credit card readers, easy-to-use waitlists, a forms and waivers builder, and marketing tools, at more affordable subscription prices. GlossGenius also offers transparent pricing and a flat payment processing fee: a 2.6% flat rate with no add-ons.
Why GlossGenius is a cost-effective Boulevard alternative
Here, we outline why GlossGenius is a more effective, cost-friendly alternative to Boulevard software.
Client-friendly booking experience
No one wants to deal with frustrated clients, especially before they even enter the door. To keep you from losing hours to DM overload and manual booking when clients abandon clunky scheduling apps, GlossGenius will not charge your clients booking fees or force them to download a proprietary app.
GlossGenius has a fast client booking experience, allowing clients to book in under 30 seconds. How your clients use your software is equally, if not more important than how your business uses it.
Transparent pricing with no hidden fees
GlossGenius offers 3 subscription plans. New customers can try any plan free for 14 days and customers can switch plans at any time as business needs change.
- The Standard Plan (Starting at $24/month): Covers all business essentials like a customizable booking website, online booking features, payment processing, and client/inventory management. Best for independent business owners.
- The Gold Plan (Starting at $48/month): Includes all the features from the Standard Plan plus advanced features like forms and waivers, waitlists, rebooking reminders, and Reserve with Google. For both independent business owners and growing teams (up to 9).
- The Platinum Plan (Starting at $148/month): Includes all the features from the Gold Plan plus extra features for businesses of any size, including unlimited staff at no extra cost, scorecards, goal setting, premium customer support, and customizable commission structures.
Tired of spending more time on admin than actual work? GlossGenius can help; members report saving up to 10+ hours on administrative tasks each week, including scheduling, payments, client communications, and inventory management. That's time back in your day to focus on clients and growth.
Concerned about transferring your existing client list? Don't stress. For members transitioning from other related software, like Boulevard, GlossGenius offers complimentary account migration. Our team handles the heavy lifting of moving your calendar, customer records, and service menus to the new platform at no extra charge.
GlossGenius also offers a 14-day free trial so you can see how GlossGenius can work for your business without any upfront commitment.
Lower, flat payment processing fees
Payment processing fees will always be a differentiator with GlossGenius vs. any other competitor. Boulevard is no different. No matter the plan, no matter the transaction type, GlossGenius features a flat processing fee starting at 2.6%. Businesses save an average of 25% on processing fees by switching to GlossGenius's payments.
Note that Boulevard only processes payments through its app.
A consistent 2.6% charge on all transaction types can help save businesses significantly each year. On average, businesses see a 26% increase in revenue within their first year on GlossGenius.
Find the right software for your budget
Boulevard offers a polished platform, but with prices starting at $158/mo before add-ons, it's a significant investment that's hard to justify for most small and mid-size beauty, wellness, and health businesses. When you factor in processing fees, marketing add-ons, and forms, the total cost can climb quickly.
Ready to stop chasing deposits and payment collection across disjointed systems? GlossGenius delivers the powerful business management features you need, including integrated payments, booking, marketing, and client management, starting at $24/month and no hidden fees.
Start your free trial and see how GlossGenius can help you grow more with less busywork.
Read more: Boulevard pricing FAQ
[CTA_MODULE]
How much does Boulevard cost per month?
Boulevard costs between $158 and $421 per month per location, depending on which subscription tier you choose (and current promotions). These prices do not include add-on features like text marketing or forms.
What is Boulevard company?
Boulevard is a salon, spa, and medspa platform developed with enterprise operations in mind to help them with booking, marketing, sales, and more. Subscription fees range from $158 to $421 a month.
What is the processing fee for Boulevard payments?
Boulevard charges 2.65% + 15¢ for card-present transactions and 3.65% + 15¢ for card-not-present transactions. By comparison, GlossGenius offers a flat rate starting at 2.6% on all transaction types with no per-transaction fee.
What is the Boulevard credit card fee?
Boulevard charges 2.65% + 15¢ for in-person credit card transactions and 3.65% + 15¢ for card-not-present transactions like online bookings or saved card payments. These rates are consistent across all three subscription tiers. Enabling the Boulevard Offset option allows you to share more of the fees with the customer, lowering your rate to 1% while the client pays 3%.
Is Boulevard easy to use?
Boulevard is generally considered easy to use, with customers praising its intuitive interface and customizable features. However, some reviews note that the client-facing booking experience can be less seamless, with clients sometimes needing to create accounts or download an app to book appointments.
Does Boulevard offer a free trial?
Boulevard does not publicly advertise a free trial, but you can request a demo through their website to explore the platform. By comparison, GlossGenius offers a 14-day free trial with no credit card required so you can test the full platform before committing.
What are Boulevard's add-on costs?
Boulevard add-ons include forms starting at $65/month per location, automated emails at $2 per completed appointment, and QuickBooks integration at $45/month per location. These costs are in addition to the monthly subscription fee.
How does Boulevard pricing compare to GlossGenius?
GlossGenius starts at $24/month compared to Boulevard's $158/month minimum, making GlossGenius significantly more affordable at the entry level. GlossGenius also includes robust booking options, marketing tools, and a custom website builder in its plans, while Boulevard charges extra (or lacks) for some of these features. Payment processing is also lower with GlossGenius at a flat rate starting at 2.6% vs. Boulevard's 2.65% + 15¢.
Does Boulevard charge per location?
Yes, Boulevard charges its subscription fee per location, so multi-location businesses will pay the monthly rate for each location separately. Add-on fees like text marketing and forms are also charged per location, which can add up quickly for businesses with multiple sites.
What hardware does Boulevard require?
Boulevard works with iPads and offers the Boulevard Duo card reader for $149. You can also use Tap to Pay on compatible devices. The iPad itself is not included and must be purchased separately.
This information is provided for general educational purposes only. For legal, cybersecurity or compliance advice specific to your business or situation, please consult a professional.
All prices and feature comparisons are as of March 2026. GlossGenius has no affiliation, sponsorship, or endorsement with the other companies mentioned in this article or their affiliates. All trademarks, logos, and brand names are used for identification purposes only and remain the property of their respective owners.
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Gloss Tip: Before committing to any software plan, list every feature your business actually uses day-to-day — booking, forms, marketing, reporting — and check whether each one is included in the base price or requires an add-on. A plan that looks affordable at first glance can cost significantly more once you add the features you can't run without.
Join Our Genius Newsletter
Get the latest articles, inspiring how-to’s, and educational workbooks delivered to your inbox.
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