The BTC Show 2021: 5 Things We're Excited For

The Behindthechairshow.comshow right around the corner and we couldn’t be more excited for the industry to reunite again. After the year that we’ve all had, there’s nothing better than celebrating the people who truly make this world more beautiful one client at a time. Other than getting to be around so many talented professionals, here are the five things that we’re most excited about for the show.

The Artist Lineup:

This year’s artist lineup may as well be considered a Hall of Fame as we can’t wait to learn from brilliant icons in our industry like Sam Villa, Matty Conrad, Naeemah LaFond, and Rachel Williams – just to name a few. From industry legends to today’s top influencers, “fan-girling” is an understatement. 

The Education:

With BTC’s iconic 100 ft stage, we are ready to take in all the new techniques and trends. All education is focused on the latest cutting-edge techniques for stylists to immediately use in their salon taught by, of course, only the best of the best.

The Award Show:

The reason why we’re all here! The adrenaline we all feel right before a winner is announced is the next best thing to creating a new color formula and getting it right. Seeing the professionals accept their awards is a moment we know they’ll never forget and we won’t either.

The Connection Center:

This is where the education continues and the shopping begins! This unique exhibit experience gives attendees the opportunity to learn in an intimate setting just feet away from their favorite hair hero, while also getting exclusive deals from their favorite brands one booth at a time.

The Swag:

Let’s be honest, this is the icing on the cake. valued their swag bags at over $300 this year and we can’t wait to see all the goodies they hooked up inside. From full-sized products to iconic tools, checking in a bag + extra room in our suitcase is a must.

If you’re attending, make sure to look out for GlossGenius and our team as we are an official sponsor this year. There’s so much more we’re looking forward to than just what’s listed above, but we truly can’t wait to connect with our incredible community of creators once again.

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Disclaimer: Behind the Chair, sponsors, and all attendees are required to adhere to all COVID guidelines during the duration of the show. To learn more about what safety measures are being taken, you can hear from BTC Founder Mary Rector and read more here.

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