Major Serves

From braids to Brazilians, GlossGenius businesses booked millions of appointments this year. See which services reigned supreme and which are on the rise.

Cut & Color

Frontal Wig Install

Glaze

Hair Gloss

↑209%

Blowout

↑121%

Scalp Detox

↑88%

Brazilian

Underarms

Brow/Lip Combo

Manzilian

↑52%

Booty Wax

↑36%

Sideburns Wax

↑26%

Semaglutide

Botox

Dysport

Dermal Filler

↑19%

Botox

↑8%

2 Week Fill

Medium Full Set

Short Full Set

Lash Clusters

↑89%

Medium Set

↑67%

Wet Set Fill

↑67%

Natural Glam

Soft Glam

Full Glam

Bridal Glam

↑50%

Hair & Makeup

↑46%

Natural Makeup

↑45%

Therapeutic Massage

Swedish Massage

Deep-Tissue Massage

Swedish Massage

↑57%

Therapeutic Massage

↑44%

Full-Body Massage

↑42%

Structured Gel Overlay

Gel Fill

Dip Powder

Gel-X

↑214%

Dip Powder

↑94%

French Tip Design

↑87%

Lips

6-8 Week Touch-Up

Permanent Jewelry

Lips

↑81%

Permanent Bracelet

↑27%

Ombre Brows

↑25%

Nose

Ears

Tattoo Design

Nose

↑112%

Tattoo Design

↑62%

Small Tattoo

↑48%

Rapid Tan

Airbrush Spray Tan

Custom Tan

Rapid Tan

↑20%

Airbrush Spray Tan

↑8%

Spa Pedicure

Body Contouring

Full Bikini Wax

Laser Lipo

↑64%

Wood Therapy Massage

↑47%

Cupping Add-On

↑17%

4 Braids

Locs Retwist

Medium Knotless Box Braids

2 Feed-In Braids

↑61%

Boho Knotless Bob

↑58%

Medium Island Twist

↑50%

Signature Brow Wax

Brow Thread

Brow Design

Brow Wax

↑80%

Brow Trio

↑73%

Hybrid Brow Stain

↑61%

Custom Facial

Acne Boot Camp

HydraFacial

Enzyme Peel

↑98%

Lip Flip

↑77%

Scalp Facial

↑67%

(Not-So) Secret Weapons

We don’t play favorites, but you sure do! See where the GlossGenius community stands on favorite features & customizations.

Get Rich or Dye Tryin’

The Card Reader

learn more

Malibu Pink

The Accent Color

learn more

Automated Appointment Reminders

The Time-Saver

learn more

Online Booking

The Client Fave

learn more

Online Booking

The Staff Pick

learn more

Email & Text Marketing

The Unsung Hero

learn more

Hits, Misses & Must-Haves

Love ‘em or hate ‘em, some trends can’t be ignored.

Favorite trend of 2024

Lived-In Color

🏆 Honorable Mentions 🏆

Brow Lamination

Dermaplaning

Cowboy Copper

Scalp Treatments

Lash Lifts

Brazilian Wax

Chrome Nails

Least favorite trend of 2024

Perms

🏆 Dishonorable Mentions 🏆

Brow Lamination

Chunky Highlights

Calico Hair

Mullets

Duck Nails

Wolf Cuts

Anime Lashes

Most requested celebrity inspo

Sabrina
Carpenter

Favorite products

K18 Hair Mask

Fur Oil

Lunu-Luxe Cuticle Oil

Favorite creators to follow

@thedallasaesthetician

Favorite song to play in the salon or spa

Espresso

Sabrina Carpenter

Let’s Talk Money, Honey

Another year of spending, saving & making.

Median monthly
rent cost

Business owners who
raised their prices in 2024

52.91%

Most popular price
increase

↑1-5%

Top reasons 
for raising prices

1

New location or upgraded space

2

Increased demand of services

3

Increase take-home pay

The State of Things

From tip percentages to rent prices, see how your state stacks up.

New York

California

New York

California

New York

Most popular services:  
California

Average ticket price

$138.85

Average tipping %

20.43%

Median rent price

$1,000

Your Advice
For 2025

Let’s take a moment to reflect and resolve to build a happier,
easier, more beautiful 2025 together.

“Not all money is good money.”

“Add-on services are $$$$ makers.”

“Don’t be scared to raise prices. You will attract the people you are meant to.”

“If you can’t do it brave, do it afraid.”

“Build the business that you want, not the business that you have”

“Charge the no-show fee!”

“Don’t compare your day 1 to someone else’s day 100.”

“Give yourself 15 minutes between clients.”

“Growth is just aiming to do things a little better than you did the year before.”

“If you want Pinterest hair it takes Pinterest time.”

“Save 3-5% each week from what you made to put aside for taxes.”

“Switch to GlossGenius!”

Team Up, Dream on

Cheers to a year of delighting clients, crushing goals, and investing in yourself! Here’s how GlossGenius businesses won together.

811,233

5-star client reviews
earned

477,001

Hours saved with automated reminders
(That’s over 54 years!)

159,064

Goals crushed

$36,774,000

Est. savings on payment processing
with a flat, low 2.6% rate

$412,292,083

Increase in businesses' sales in 2024

2024 Glossed

The trends, preferences, and predictions that defined the year in beauty & wellness.

Major Serves

(Not-So) Secret Weapons

Hits, Misses & Must-Haves

Let’s Talk Money, Honey

Median monthly rent cost

Business owners who raised their prices in 2024

Most popular price increase

Top reasons for raising prices

The State of Things

New York

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

New York

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

California

New York

Most popular services: California

Clear boundaries are just good business.

Your AdviceFor 2025

Team Up, Dream on

Get crucial industry insights to grow your business

Median monthly
rent cost

Business owners who
raised their prices in 2024

Most popular price
increase

Top reasons 
for raising prices

Most popular services:  
California

Your Advice
For 2025

Get crucial industry insights 
to grow your business