Keeping up with the latest beauty and wellness trends is essential for any spa or waxing studio’s success. Providing popular services can help you satisfy your existing customer base, while also helping you attract new clients specifically looking for a business like yours to cater to their needs. 

Top 6 Waxing Trends Your Studio or Spa Should Follow

If you own a spa or wellness studio, chances are you’ve encountered clients who want to try some brand new waxing idea they heard about from their friends or from social media. Offering trendy or popular services to your clients can increase satisfaction, as well as help put your business in the spotlight. This article will cover the hot waxing trends of 2024, along with the benefits of providing your clients these services, and some frequently asked questions about waxing. 

Waxing Market Growth & Potential

There is a ton of potential for good business in the waxing industry. While the growth reports vary in their assessment, the trends are clear: the hair removal wax market is expanding. Reports cite the industry’s value to be between 2.5 and 4 billion in 2019, plus a decent compound annual growth rate (CAGR) expected to range between 5%-7% over the next several years. 

While part of the waxing industry boom over the last few years is due to spas and studios reopening their doors post Covid-19, other factors include an increase in demand for manscaping services, like chest and neck waxing. On alone in 2023, professional waxers saw an increase of 57% in chest wax services, and 37% for neck wax services. By expanding your marketing and services to go beyond the standard types of waxing for ladies, you can capitalize on a growing industry and expand your clientele. 

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6 Popular Waxing Trends Clients Ask For

To boost your business and stand out in the hair removal wax market, here are some different waxing ideas you can implement at your spa or studio: 

1. Creative Waxing Designs

Not everyone is looking for a totally smooth finish on their private parts, so it’s helpful to know how to (safely) get creative with your waxing. When it comes to bikini waxing trends, it’s important to have the skills necessary to deliver on what your clients request—whether it be a star shape, martini glass, heart, or classic landing strip. Some clients may even request some out of the box designs, so it doesn’t hurt to be in the know on all the latest advancements, tools, and techniques.

2. CBD-Infused Waxing 

Extracted from the marijuana plant, cannabidiol (CBD) is a chemical known for its soothing properties, used to treat a variety of afflictions such as pain and anxiety. CBD has no psychoactive properties, so it won’t get your clients high, but using CBD-infused wax can help ease the pain of depilatory services and reduce some of the tension your clients may feel as they have the hair ripped from their body. (It’s understandable!)

3. Waxing For Men

We already know there are several types of waxing for ladies, but with the rise in demand for male waxing services, there is now an array of waxing types for men. More men are visiting salons and spas for chest waxing, back waxing, even their brows. Men usually have much more hair than women as well, so even just having enough product to treat your clients is a simple way to support this trend. 

4. Full Body Waxing

A full body wax fully removes hair from the face, arms, legs, chest, back, underarms, and bikini area (though different establishments may vary in their definition of “full body”). You may need to use different types of hard and soft waxes to accommodate all areas of the body, especially the sensitive ones. 

5. Heatless Waxing

Some clients may prefer an alternative to hot wax, such as sugaring. Sugaring involves a mixture of sugar and water that forms a paste and is applied similar to wax, minus the scalding heat and potential for burns. 

6. Organic Waxing

Waxing can be pretty violent on the skin, and your more sensitive-skinned clients may prefer an organic wax with as few harsh chemicals as possible to mitigate the damage. Consider stocking up on more skin-friendly waxes that are made from hypoallergenic, fragrance-free, paraben-free, and dye free formulas. 

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FAQs

Still looking for information? Below we answer some of the most commonly asked questions about waxing. 

How Long Does Hair Need To Be For A Waxing Service?

The ideal length of hair for proper waxing is between ¼ - ½ inches. Wax can’t properly grip stubble, and hair that’s too long may require a pre-trim before undergoing a wax procedure. Clients should generally wait 4-6 weeks between waxing appointments to ensure optimal hair growth. 

What Clients Should Avoid Waxing?

Waxing doesn’t work for everyone, and some people may have more intense skin reactions than others. People with the following should avoid waxing services: 

• Wax allergies. Check with your clients to see if they have any allergies to the ingredients in your wax that may exacerbate skin reactions or induce contact dermatitis. Symptoms of a wax allergy may include hives, rashes, swelling, itchiness, and/or redness. 
• Eczema/Psoriasis. Most clients with skin conditions like eczema, psoriasis, or rosacea should avoid waxing. It may not always be obvious which of your clients are currently suffering from a condition, so be sure to screen your clients properly. Create your own intake forms with GlossGenius’ Genius Form to get the information you need about your clients. 
• Certain medications. Some medications for lupus, steroids, or even blood thinners can make skin prone to lifting or bruising, which can increase pain and contribute to skin damage. Clients who currently take Accutane, an acne treatment drug, should also avoid waxing for at least 6 months after they finish their course of treatment. Make sure clients are aware of any risks while taking medications and getting waxed. 
• Recent surgeries or injuries. Avoid waxing clients over areas where they have had recent surgery, open wounds, sunburns, or a present rash/skin irritation, as this can increase the risk of injury, infection, and discomfort, potentially leading to permanent damage. 
• Recent treatments. Clients who have recently gotten chemical peels or laser treatments may not be a prime candidate for waxing services, especially on their face. Always ensure clients have enough time between their appointments to allow their skin to heal properly. 

How Do Waxers Get New Clients?

The right marketing is crucial for expanding your client base. Social media platforms, referral programs, published testimonials, positive reviews, and good ol’ fashioned word of mouth are all effective ways to wrangle new clients to your business. (But providing quality service and a pleasant experience is how you turn them into loyal ones!)

Offering unique or popular services is another way for waxers to get new clients. While you don’t need to be a jack of all trades, being able to provide the hot new waxing trends to prospective clients can help attract them to your business. 

Stay Ahead of Beauty Trends with GlossGenius

Staying on top of waxing trends can help you both attract new clients and satisfy your current base. With the right skill and knowhow, you can grow and expand your waxing business, giving loyal clients what they want, and new clients something to look forward to. 

GlossGenius is an all-in-one business management platform built specifically for the beauty and wellness industry. With GlossGenius, you can organize all your daily operations like arranging your calendar, sending client messages, adding and reviewing inventory, paying out staff,, as well as promoting your services online. 

If you’re a spa or wax studio owner looking for better business management, check out GlossGenius today and see how we can help guide you toward success.