Spa treatments define the success of most locations. Today’s average spa-goer is looking for the treatment that’s going to help them relax, invigorate their soul, and help them to put everything out of their mind, at least for a few moments. That, along with feeling and looking great, are priorities. As a salon owner, then, it’s up to you to pick and choose the types of spa services you offer.

Your goal is likely to appeal to a large audience, and one way to do that is to have a long list of spa treatments. However, before you choose just anything, there are a few things to remember.

Choose spa treatments that are desirable within your market, that you can perfect every time you offer them, and that is something you can price well to be profitable. Do you need some help with the types of spa treatments you should offer? Here's the help you need to choose the spa marketing ideas and treatments best suited to your target client.

8 Types of Spa Treatments Your Clients Will Love

Here are eight types of spa treatments you can offer:

1. Hair Crème Baths
2. Mud Baths
3. Herbal Poultices
4. LED Light Therapy
5. Acupuncture
6. Dry Brushing
7. Hair Care Treatments
8. Swedish Massage

Alright, let’s take a look at each one.

1. Hair Crème Baths

Hair crème baths are a popular option worldwide because they help to reduce dandruff and dry hair but also encourage relief from hair loss. It’s not a difficult investment in time, with a two-step process, but it can certainly be the ideal way to add something special and extra to your clients’ needs.

2. Mud Baths

A mud bath introduces minerals extracted from volcanic areas to the skin. These work to detoxify the skin but also help to bring it back to life. It's a simple application that can transform the relaxation your clients receive.

3. Herbal Poultices

An herbal poultice uses aromatic herbs and spices that are placed in a muslin parcel that’s compressed and then steamed. It’s then used as a less-than-one-minute compress on the hands, feet, and areas of the body that need relaxation and treatment. Mix up the ingredients based on what you want to accomplish, like the use of lavender to reduce joint pain or camphor for minor skin irritation.

4. LED Light Therapy

LED light therapy is an excellent option for the treatment of fine lines, psoriasis, and acne, but it can also spur mood improvements in some people. There’s not much to do to offer this service, but it can be an excellent way to give your clients something more.

5. Acupuncture

Acupuncture is a long-used tool that can help to stimulate healing and well-being in various areas of the body. It involves the use of tiny, thin needles placed at specific point areas to encourage healing of various types. If you’re looking for a way to significantly raise salon prices, offer an advanced service like this.

6. Dry Brushing

Dry brushing is an excellent way to get clients to take care of their hair better at home. Help them to support healthy hair by encouraging the purchase of an all-natural bristle brush. This type of treatment helps to stimulate circulation, may help to remove toxins from the skin, and can stimulate cell renewal for a younger look.

7. Hair Care Treatments

Both men and women can benefit from hair care treatments, including hair styling, barber services, and extensions. Even blowouts can be a popular, fast way to provide a service that’s much needed. You’ll need the right salon and spa equipment to meet your needs.

8: Swedish Massage

A Swedish massage can be such a popular option that you may want to include this service in your spa name. That’s because this type of therapeutic massage treatment helps to restore health and circulation to the soft tissues and muscles throughout the body.

5 Tips to Make the Spa Experience Perfect for Clients

When you are offering luxury spa treatments like those listed here, you also need to consider what you can do to enhance the salon experience for your clients. The types of spa treatments are important, but these tips can help you to impress them through exceptional service and keep them coming back.

Personalized consultations to understand their preferences and concerns

For many people, it’s not just about booking a salon experience but knowing which wellness treatments are going to benefit them individually. Make sure your clients know they can book a private, one-on-one consultation to get that type of encouragement and support.

Tranquil and inviting ambiance

When you’re thinking about opening a salon or spa, consider the atmosphere a priority. Most people come to this environment to get away from everything else. They want no reminders of life at home. Instead, create a tranquil and inviting ambiance that helps them relax once they step into the door.

Maintain hygiene standards

Bring your clients in with confidence, knowing you’re using the most advanced methods for keeping your location clean. Hygiene is one of the most important factors for many people when choosing to come back to a salon or to look for a new one. You want to make sure that the hygiene level is exceptional and without any flaws.

Before you schedule an open house or book more appointments, have a thorough revamping of your location to ensure it’s communicating hygiene and exceptional care.

Staff trained and certified

Always ensure that the people who are working in your salon are accurate representations of you and your business. This is one of the most important factors to consider when it comes to building stellar branding. You want people to know, beyond a doubt, that they are going to receive care from a licensed, certified, and trusted professional who really does know what they are doing.

Follow up with clients post-treatment to ensure satisfaction and gather feedback

Don't let them walk out of the door be the last time you reach out to them. Instead, utilize your spa’s website features, email marketing lists, and social media as a way to communicate to the client about your passion for ensuring they have a great experience. Sending a quick SMS note to ask for feedback after their appointment is sure to give you valuable information and help your client feel appreciated.

Streamline Your Spa Business with GlossGenius

Having a long list of spa treatments is always a beneficial way to attract people, but providing them with exceptional service is important too. A high-quality menu to meet client expectations gets people talking, building your brand, and helping to build your business.

GlossGenius can help you. It’s a solution for spa owners who want better strategies for operating their business and keeping clients happy while they do so. With easy appointment scheduling, custom forms and waivers, and marketing tools, it’s super easy to keep high-value clients coming back to you time and time again.

Try out GlossGenius today and find out how well it can work to meet your needs.

FAQs

What are the most popular spa treatments?

There are numerous types of spa treatments that could be considered “popular” or common. These also change widely based on location, current trends (check out that social media) as well as time of the year. However, some of the most common spa treatments include hydrotherapy, facial treatments like oxygen facials, that build radiant skin (or anti-aging facials), as well as nail treatments.

How often should a business update its spa menu?

You don’t want to just update your spa menu when you need to update your salon prices. Instead, focus on updating and giving it a refreshed look at least once a year. Even if you’re still offering a lot of the same services, include something new, refresh the existing services with a new name or lineup of included features, or launch something that your clients already love with enhanced features.

What are basic treatments at spas?

As you’re looking for a few time hacks to manage what you are already doing within your day, you may also be looking for a few ways to enhance the services you offer. So, what are the wellness treatments, facial and massage packages, and luxury spa treatments that today's spa visitors want? It helps to know the most common types of basic treatments at spas:

• Swedish massages
• Aromatherapy
• Mud baths
• Hydrotherapy
• Reflexology Thai massage
• Facials (including those that cleanse, exfoliate, extract, massage, and apply serums)
• Body scrubs
• Acupuncture

What are the most luxurious spa treatments commonly used?

European-style spas are often the sought-after type of spa for those looking for elegance, pampering, and refinement. Steam rooms, Swiss showers, customized salon care that pinpoints a person’s specific area of need or concern, and services like massage are all sought after by those looking for luxurious results. Often, it’s not just the type of treatment but also the ambiance and atmosphere (along with some exclusivity) that helps to make a location feel more luxurious.