Depending on what stage of your beauty career you're in, you may want to offer a ton of different services, or play to your strengths by specializing in a niche service offering. But how do you decide? You should re-evaluate what services you're offering over time, but in the meantime, here's a to-do list when trying to figure out what services you want to offer clients.
Training and experience: Have you been through cosmetology school? Have you completed any training courses? If so, you probably had exposure to many different services and styles. What did you excel at? What did you enjoy the most?
Style: What is your specialty that you would say defines you as an artist? Do you specialize in fashion-forward cuts? Are you great at creating intricate nail designs? Are you great at creating dimensional color for hair?
Consider add-on services: Offer profit-driving add-on services. The perfect add-on service is easy for clients to see the value of, can be completed in less than half an hour, and is low-cost for you. It also should be priced low enough that your typical client would be willing to add it on without too much consideration! Here are some ideas for inspiration!
Here are a few of the most popular services that GlossGenius artists offer:
Once you select what services you want to provide, take these steps to get clients booking you!
At GlossGenius, we provide you with a stunning, easy-to-use online booking site. We give you full control over customizing your online booking experience for clients!
Don’t assume that all of your clients will know technical terms like “Full face makeup” and“ Balayage.” Even if they do know those terms, different professionals can produce different results, so always make sure you’re including photos of each service that you provide!
Success Is Just a Series of Small Wins.
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