Depending on what stage of your beauty career you're in, you may want to offer a ton of different services, or play to your strengths by specializing in a niche service offering. But how do you decide? You should re-evaluate what services you're offering over time, but in the meantime, here's a to-do list when trying to figure out what services you want to offer clients.

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1. Define Your Core Services

Consider your strengths

Training and experience: Have you been through cosmetology school? Have you completed any training courses? If so, you probably had exposure to many different services and styles. What did you excel at? What did you enjoy the most?

Style: What is your specialty that you would say defines you as an artist? Do you specialize in fashion-forward cuts? Are you great at creating intricate nail designs? Are you great at creating dimensional color for hair?

Consider add-on services: Offer profit-driving add-on services. The perfect add-on service is easy for clients to see the value of, can be completed in less than half an hour, and is low-cost for you. It also should be priced low enough that your typical client would be willing to add it on without too much consideration! Here are some ideas for inspiration!

• Strengthening treatment
• Hand or foot massage
• Volumizing treatment
• Skin exfoliation
• Eyebrow shaping/waxing/tinting
• Facials
• Luxury blowouts or styling

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2. Offer Popular or Trendy Services

Here are a few of the most popular services that GlossGenius artists offer:

• Platinum Blonde/Pastel    
• Coloring
• Balayage
• Blunt bobs
• Blowouts
• Rose Gold Nails
• Metallic Nail Designs
• Coral/Pink Nails
• Highlight/Contour Makeup
• Matte Lips
• Airbrushed Makeup
• Bridal Party Packages

Once you select what services you want to provide, take these steps to get clients booking you!

3. Make Booking Easy

At GlossGenius, we provide you with a stunning, easy-to-use online booking site. We give you full control over customizing your online booking experience for clients!

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4. Display Photos

Don’t assume that all of your clients will know technical terms like “Full face makeup” and“ Balayage.” Even if they do know those terms, different professionals can produce different results, so always make sure you’re including photos of each service that you provide!

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• With GlossGenius, you can easily attach a photo to each service! This way, clients can see what they should expect when booking online.
• If you need models, practice your service on people for a discount and take photos of what you have to provide because people want examples/visuals when booking appointments.
• You can post about your free/discounted services on websites like Salon Apprentice to get test clients.

Success Is Just a Series of Small Wins.

Interested in using GlossGenius for your business? Sign up for your free 14-day trial here!