Valentine’s Day isn’t just for romantic relationships anymore – it’s a time of year for friends to be thoughtful to one another, and to themselves. It’s also one of the peak marketing times of the year for businesses, including beauty and wellness businesses. To make the most impact on your clientele during this prime season, we’ve put together some Valentine’s marketing ideas to help inspire your efforts. 

Why Is it a Good Idea to Create Valentineʼs Marketing Actions for Beauty & Wellness Businesses?

There are plenty of fun and unique ways to spend Valentine’s Day, so why can’t your beauty business be one of them? Here, we outline some major reasons why you should invest in Valentine’s marketing strategies for your beauty and wellness business.

1. It’s a popular time of year

Many people celebrate Valentine’s Day, even if they’re single. There’s always someone out there looking for an activity, a deal, or just somewhere to go. Valentine’s Day ads present an organic pathway for client engagement and lead outreach. On Valentine’s Day, your business has a unique chance to showcase special offers and themed promotions, creating a natural opportunity to engage with clients already looking for something to do. 

2. It can build client loyalty

Current clientele can take advantage of your Valentine’s Day promotions, saving themselves money on their regular services or special offers. Everyone loves a little freebie or a discount, which can be a way to reward your loyal customers and increase the chance they stick around. 

3. It can boost profits

But how much can you afford to give away? That question lies within your budget. Once you’ve crunched the numbers and figured out how much you can discount or gift, you can offer irresistible deals that can attract brand new clients or audiences in other demographics. Those who normally wouldn’t spend a few hundred dollars on spa packages or hair color treatments may now have a way to share in the experience. 

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5 Valentineʼs Day Promotion Ideas for Salons & Spas

If you’re a salon or spa owner, there are several effective Valentine’s Day promos you can use to help boost business. Here, we outline some different Valentine’s marketing ideas to inspire your campaigns: 

1. Couples spa packages

Whether it’s massages, facials, or sauna sessions, everyone loves a two-for-one deal. This Valentine’s Day spa promotion idea can not only help you get regular clients through the door, but reach customers who may not have otherwise visited your business. 

2. Gift cards

Gift cards are a quick way for clients (or anyone looking for a gift idea) to purchase beauty and wellness services for others to use at a later date. Special Valentine’s Day gift cards can come in handy for medspas and salons – especially last-minute shoppers – and provide another avenue to spread your branding. 

3. Pre-Valentine’s Day glam packages

If you’re a salon or makeup studio owner, you can give your clients a chance to get their glam early by offering pre-Valentine’s Day packages. Packages allow your customers to take advantage of your glamorous makeover deals to use on the day of (or any other specified time). 

4. Themed nail art

Valentine’s Day is the perfect time to bust out the pink polish and heart-shaped nail decals – which many customers might be looking for this holiday. You can offer customers discount services on V-Day themed nail art, or if you sell polish and accessories, sales on select products. 

5. Valentine’s vibe raffle

If you’re a makeup artist, check your inventory for your most romantic shades. Pink blushes, red lipsticks, mauve stains, maroon eyeshadows, and create a bundle of your ‘red’ products for a Valentine’s-themed raffle. All customers put their contact info on a ticket during their appointment, then at the end of the day you select one at random. Whomever wins gets your bundle of Valentine’s day vibe goodies. 

6 Valentineʼs Day Social Media & Email Marketing Ideas

Social media and email are powerful tools for your beauty and wellness business. Here, we list some different Valentine’s marketing ideas you can execute through digital channels: 

1. Create a “Share the Loveˮ referral

For your hair salon, you can create a “Share the Love” referral campaign, where anyone who refers a friend can get a reward or discount. This Valentine’s Day post idea is a great way to encourage your Instagram and TikTok followers to spread the word of your business to their family, friends and followers. You can even create a custom hashtag to increase your client reach. 

2. Create a social media contest 

Another Valentine’s day post idea is to create a social media contest where clients can share their love stories in the comments or through direct message. You can judge or have your followers vote on the cutest story, where the winner receives a free couple's massage or partner spa treatment. 

3. Launch an Instagram giveaway 

Looking for an effective Valentine's day giveaway idea? If you’ve got some followers, an Instagram giveaway can excite your crowd and help drum up traffic to your social media page. Invite couples or besties to tag each other, share posts, and follow your salon or spa to win a reward like a special Valentine's Day package or product giveaway. 

4. Promote self-love on social media 

Self-love is a popular theme around Valentine’s Day – as it should be! Use your social media pages to share inspiring quotes, tips, and images about self-care (plus its benefits!). You can even encourage your followers to share their own positive affirmations or personal self-care tips in the comments. 

5. Send a Valentineʼs Day countdown email

A Valentine’s Day countdown email is another way to get clients fired up about the upcoming holiday. Highlight all the special offers and treatments that will be available as the timer counts down. You can even tease additional specials as the ticker gets closer to zero. Make sure you include an easy-to-find call-to-action so clients can act right away!

6. Send personalized messages 

A personalized message is an excellent way to enhance your client relationships and express your appreciation to your regulars. Give your messages a personalized touch by showing gratitude for your clients’ continued patronage. In addition, offer them discounted or free Valentine’s Day packages to thank them for their continued business. 

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6 Creative Valentineʼs Day Ideas for Salons and Spas

Valentine’s Day ads and promos give business owners a unique opportunity to get creative with their marketing strategies. 

1. Host a "Galentine's Day" event

Invite people to bring their friends in for a special pampering session at your salon or spa. You can provide fun Valentine’s-themed mocktails and snacks, playlists, or even games to play in between treatments. 

2. Partner with local businesses

See if your local hotel would be willing to host a pop-up spa experience for couples where you can temporarily turn their establishment into a mobile massage parlor for your business. You can even provide exclusive discounts to anyone staying at the hotel (or who patronizes the hotel restaurant/bar). 

3. Organize a wellness workshop 

A wellness workshop is a fantastic way to get people focused on self-love, skincare, and mindfulness – especially if they’re a little lonely around the holiday or have been otherwise neglecting themselves. A wellness workshop can inspire and empower patrons to get health-focused (physical, mental, and spiritual), while also experiencing some of the benefits of your business. 

4. Curate surprise self-care boxes 

Put together a few self-care boxes to send to your most loyal clients. Depending on your business inventory, you can fill them with beauty products like face masks, travel-size toners, moisturizers, serums, hair treatments, nail oils, loofahs, under-eye patches, and gift cards. 

5. Post a video tutorial

Videos are an impactful way to create engaging content with followers and other visitors to your social media page. If you run a hair salon, you can post a tutorial on styling your own elegant look for Valentine’s day. If you own a spa, you can post a how-to video on gua sha or tips on giving your partner a romantic massage. 

6. Hold an anti-Valentine’s Day event

Okay so maybe not everyone loves the holiday of love, but you can still make it fun for those who’d rather make the day about something else. Play female-led action movies while clients get their nails done, have celebratory decor for the singles in your spa, or if you’re feeling especially cheeky, get a Valentine’s photo booth for your hair salon so clients can take a glamor shot once they’ve been styled. 

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Ignite Your Valentine's Day Sales with GlossGenius

These Valentine’s marketing ideas are only just a small sampling of what you can do to boost business for the holiday. Show your clients some love and create exciting campaigns to get people interested in your business and services. With the right strategy, you can take full advantage of the holiday season by giving back to those who have supported you – or those who are willing to try! 

GlossGenius is an all-in-one tool for business year round, but it can be a lifesaver especially during the holidays. Seasonal events can be chaotic, but with GlossGenius as your software partner, you never have to worry about anything falling through the cracks again. With Client Management features like Client Notifications, you can keep your customers informed of their upcoming appointments, cancellations, or any other important information. Client Insights will give you a thorough analysis of your metrics, letting you pinpoint where exactly your business is thriving, and where you’re falling short. No matter where you land, GlossGenius has got your back, love!

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