19 Salon Promotion Ideas to Grow Your Clientele

Everyone loves promos, sales, and contests! As a salon owner, one of your main goals is to grow your clientele and increase revenue. You may have already tried traditional marketing methods, but have you considered offering promotions, sales, and contests to attract new clients and keep existing ones coming back? Implementing creative and engaging promotions can not only help you build your clientele but also make your salon stand out from competitors. In this article, we will provide you with 19 salon promotion ideas to inspire your next marketing campaign and take your business to the next level.

Salon Promotion Ideas to Try This Year

Here’s some inspiration:

Giveaway Contests

Create a set of giveaway packages: (ex: $200 gift card for your services, products, etc.) To advertise it, create a points contest:

1. Clients who follow you on social media get 10 points per platform.

2. Clients who share their love and post about you on social media get 50 points per platform.

3. Clients who refer a friend get 100 points per referral.

4. Clients get a point per dollar that they spend on an appointment with you.

Person with the most points wins the giveaway!

Loyalty & Reward Cards

5. After five manicures, get your sixth manicure free.

6. After spending $500, get $100 of studio credit or for your services.

7. Keep info about your loyalty programs on the back of your business cards and ask your friends to share.

Flash Sales

Our GlossGenius users can use GlossUp, the text message marketing feature, to send a text to clients letting them know immediately about flash deals.

8. Offer a new service and make it free for the first ten clients.

9. Make a service X% off on a certain day of the week.

10. Today ONLY: Buy a product, get one free.

Photo Contests

11. Have clients post a photo of the results of their appointment with you with a #Contest_Name_Hashtag. Best photo gets a free appointment with you!

12. Post a photo of one of your products and have clients comment with their favorite beauty product. Winners get a free product from the photo.

13. Post an amazing client photo and ask users to submit their best Instagram-worthy caption. Winner gets a $20 of studio credit.

Holiday Deals

14. Mother’s Day: Promote mother/daughter time by offering a 2 for 1 deal!

15. Winter Holidays Campaign: Create a 12 Days of Christmas Giveaways/Promo Deals. Offer gift cards/certificates that clients can buy as gifts for their loved ones.

16. Thanksgiving Campaign: Time to show your thanks and give back to the community. Work with a local community organization and offer your services at an X% discount.

17. Valentine’s Day Campaign: Bring your significant other and get a 2 for 1 deal! Or, come by your lonesome self and get some chocolates, flowers, and X% off your appointment.

18. Fourth of July Campaign: Celebrate Independence! As an independent beauty professional, celebrate your independence by getting in the Fourth of July spirit. Offer Fourth of July-themed nails, temporary highlights, etc.

19. Best-Friend Day: Bring your best friend and get X% off both of your appointments.

DM us on Instagram @glossgenius if you want to share any cool promos on GlossGenius that you’ve seen or used!


Running a successful salon takes more than just skill and talent in the beauty industry. It requires consistent effort in marketing, advertising, and promoting your business. Using creative promotion ideas, such as those listed above, can help attract new clients and keep your regulars coming back. Additionally, using an all-in-one business management platform like GlossGenius can help streamline your business operations and allow you to focus on what you do best – providing high-quality beauty services to your clients. Sign up for GlossGenius today and start taking advantage of its features to grow your clientele and scale your business to new heights.

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