With the holiday season around the corner, you might be thinking of creative, festive ways to connect with your clients. Holiday promotions ideas are a great way to grow your beauty business sales and let your clients know how much you appreciate them! Here are a few effective salon and spa marketing strategies to consider this season.
Here are a few salon holiday marketing ideas you can try this year:
Giveaways are a great way to engage with current and prospective clients! A “12 Days of” campaign can consist of 12 giveaways each day that you can promote on social media, email, or SMS. You can giveaway discounts, dollars off services, products – anything you are comfortable with!
Here are a few other examples of how you can host a giveaway:
Fellow GlossBoss, Kariella, is giving away ornament dreamcatchers to everyone who books in December.
Here's another example from Christina, who is running a 12 Days of Christmas campaign.
A holiday gift card campaign is a great way to make income now and guarantee future bookings. For example, you can run a holiday promotion where for every $100 gift card purchase, clients will get $20 off their next service. To keep track, you can add a note to your client’s profile in the GlossGenius app under Clients > select your client > Notes >Tap for New Note.
You can promote your promo a few different ways through the GlossGenius app:
Pick a day or time block that are typically slow times and let clients know if they book with you on that date, and bring a friend, they will both receive X% off their services.
To control your booking windows, we recommend adding new services to your GlossGenius booking website to cover the time it takes to complete two services at once. For example, if the facial you offer typically takes 1 hour, add a “Best Friend Facial” at a 1.5 - 2 hour time slot. Alternatively, you can ask the client and the friend to book their own appointment if they are okay, coming at different times.
To promote the day, you send an email or SMS blast through the GlossGenius app, post one of our social templates, and let clients know in person. All of these features are included in the $24/month GlossGenius subscription!
Remember to add your booking website to your social templates, text messages, and email blasts, so it’s easier than ever for clients to book with you.
We hope these holiday promos will bring joy for the upcoming holiday season, for both your beauty business and your clients! Sharing is the best thing to do during this time - make sure to share your appreciation and gratefulness to have them as your clients as well!
Host an online beauty workshop or tutorial focusing on holiday looks. This can be a paid event or a value-added service for your loyal clients. It’s a great way to engage clients who might be traveling or unable to visit your salon during the holidays.
Create excitement with a social media countdown to a big holiday event at your salon. This could be a special service launch, a major giveaway, or exclusive holiday packages. Use engaging visuals and daily posts to build anticipation.
Partner with nearby businesses for cross-promotions. For example, team up with a local café to offer a ‘Pamper & Relax’ package that includes a salon service and a coffee or pastry.
Create special holiday-themed product bundles at discounted rates. This not only helps in clearing inventory but also provides clients with attractive gifting options.
Decorate your salon with festive décor and introduce holiday-themed services or add-ons, like a peppermint scalp massage or a pumpkin spice facial.
Offer exclusive discounts or free add-on services to your most loyal customers as a token of appreciation for their support throughout the year.
Collaborate with a local influencer for a social media takeover. They can share their salon experience, holiday styling tips, or favorite products, increasing your visibility and reach.
The holidays are the perfect time for salon owners like to get creative with marketing. This festive season gives us a special chance to attract new clients, boost retail sales, and strengthen loyalty with existing customers.
Last-minute gift deals and Christmas promotions can be super effective for visibility and appeal. Discounts for loved ones are another smart tactic. And marketing tools can really maximize our reach during this busy time of year.
As a salon owner, we see the holidays as the ideal moment to showcase what our business does best. Themed services, exclusive New Year's packages – these types of marketing ideas grab attention and get regulars excited.
Every campaign we run during the holidays can strengthen our salon's success. So we really try to embrace the festive spirit and use it to drive my marketing efforts. Special holiday packages, tempting last-minute deals, thoughtful client gifts – now's the time to pull out all the stops.
With the right strategy, we know you can turn this joyful season into a period of growth and prosperity for your salon business. The holidays provide the perfect marketing opportunity if salon owners like yourself get creative and make the most of it.