‘Tis the season! Another holiday season approaches, which means it’s time to break out the lights, wreaths, and festive knick knacks. If all that gets you in the giving mood, we’ve got some great ideas for you to spread some cheer in your community.
There’s no denying the past year and a half has been tough for all of us. Remarkably, these challenges have brought so many of us closer to each other and our communities, despite social distancing rules. You may feel inclined to give back out of the goodness of your own heart, but you don’t just have to be good for goodness’ sake: there are tangible benefits to giving back to your community as a small business owner.
Acts of charity, no matter how big or small, can help you:
If you’re in a salon suite, running a small charity drive is also a great way to get to know your suitemates – you can even make it a collective effort and get everyone in on the fun.
Putting out a box at the front of your salon for toys or canned foods for local charities is a great way to give back and get the community involved. You can choose a local charity, check with services like your local fire department or hospital, or work with a national organization like Toys for Tots.
Another way to give back is to run a promotion that sets a percentage of every booking to be donated to charity. You can pick a charity that’s meaningful to you and run the promotion as a limited-time event, so your clients can feel compelled to come in and help make a difference. The key to this one is getting the word out, so be sure you’re using email and SMS marketing to let your clients know how they can pitch in.
Running a raffle or a giveaway is a great way to get people involved, and a great promo to keep your clients engaged between appointments. You can raffle off things like product bundles, gift baskets, or even appointments, and share the proceeds with charity. With a giveaway, you can make it so a client has to donate to a charity to be eligible for the giveaway drawing.
Instead of putting out a box for toys or canned goods, you can also put out a charity dropbox for cash and coins. Include a few pictures or sentences about the charity and its cause, and place it near the front of your salon so clients will see it when they enter. You can even set up a dropbox with levels and goals drawn on, so as you get closer to your goal clients may feel more compelled to participate.
If you’re going to put your heart into setting up a charity campaign, you want it to go over well. You’ll want to generate buzz for your charity drive, especially if it’s for a charity that’s near and dear to your heart. Beyond getting the word out to clients through email and texts, you’ll want to make sure the promotion is viewable on your social media, website, and especially in your salon. Consider handing out flyers, posting on local or community forums and Facebook groups, or doing cross-promotion with other nearby local businesses.