Gift Card Promo Ideas to Excite Clients for Your Salon or Spa

Summary

Selling gift cards for your salon or spa  can be a great way to not only help you increase customer loyalty, but attract new clients to your business with prepaid services. E-gift cards are available 24/7, and are an effective way to boost your revenue, and give your business a chance to make money even when it’s closed. This article will provide a list of gift card promo ideas for your salon or spa, along with how the GlossGenius software can support your gift card sales. 

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Gift Card Promo Ideas for Your Salon or Spa

Don't let valuable revenue walk out the door, especially during key gifting moments like holidays, birthdays, and Valentine’s day. Here are some gift card promo ideas for your salon or spa: 

1. Discount off their next appointment

Offer clients a certain percentage off of their next salon or spa appointment with their gift card purchase. For example, 5%-25% off of their next haircut if they purchase a digital gift card through booking or checkout with your business. 

2. Extra cash with higher purchases 

Offer an extra amount of cash added to the client’s  gift card value when they spend a certain amount (such as an extra $10 for every $100 spent). This entices clients to purchase a higher gift card amount knowing they’ll get extra value with their purchase. You can also offer a bonus card – an extra $25 gift card for every $200 gift card purchase.

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3. Free product with purchase 

Offer clients at your salon or spa a free travel-sized product with a gift card purchase or a full-sized product with a higher amount, such as a free travel-sized product for gift card purchases totaling $100, or a free full-sized product for purchases over $250. The right amount will ultimately depend on  your business’ budget, in terms of the cost of your products at either wholesale or retail. 

4. Free treatment with purchase 

Offer clients at your salon or spa a free add-on treatment at their next appointment with any gift card purchase or with a minimum purchase. For example, clients who purchase a $100 gift card at your salon or spa can get a free scalp treatment, hand massage, or lip treatment, or clients who purchase a $200 gift card can select an add-on of their choice (up to a certain amount). 

5. Extra value for the first to purchase 

Make it a race for your clients to purchase a gift card from you by offering extra value to a certain number of people who purchase first – such as offering a $125 gift card for only $100 to the first 10 customers. This will not only provide a sense of urgency to clients to get a gift card from you now, but will help you get cash in your account fast.

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6. Holiday reminders 

Send out marketing emails and texts letting your salon or spa clients know what holidays are coming up and what gift cards you have available for purchase. For example, send out Thanksgiving or Christmas-themed messages encouraging clients to purchase their gifts for family and friends early. For an in-person marketing strategy, you can set up a themed display to more specifically showcase your gift card offerings.  

7. Have clients nominate a special friend 

With every gift card purchase over a certain amount, let clients nominate a special friend (like a teacher, grocery store worker, health care worker) to receive a special gift or discount with your services. 

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8. Enter clients into a sweepstakes 

For every client that purchases a gift card from your business, enter them into a sweepstakes to win a free service, product or treatment (but first, check your local laws on how you can legally run a sweepstakes). Let clients  know that it’s free to enter and when you’ll choose a winner (or multiple winners) to increase their chances to win! 

9. Hold a flash sale

Drive clients to purchase with irresistible flash sales on gift cards. For instance, a 24-hour promo offering 20% off of all gift card purchases from your salon or spa.

How can GlossGenius support my gift card sales?

GlossGenius’ Gift Cards feature gives you a modern, simple way to capture immediate cash flow, turn happy clients into referral sources, and ensure you're never leaving money on the table. They are automatically tracked and included in your sales reports, so you can grow your business without adding extra manual work.

• Digital E-gift cards: Modern, virtual gift cards that are instantly emailed to the recipient, eliminating the need for physical inventory.
• Online sales 24/7: Clients can purchase gift cards directly from your GlossGenius booking site at any time, even when your business is closed.
• Built-in design options: Access to built-in gift card designs and templates that are simple to make and appealing to clients.
• Integrated tracking dashboard: All gift card sales, balances, and usage history by date is tracked automatically and displayed in one simple dashboard.
• Automated reporting: Gift card transactions are automatically included in your sales reports, ensuring financial accuracy without extra manual entry.
• Simple redemption at POS: Easy and quick redemption of the gift card balance directly at the Point of Sale (POS) during client checkout.
• Custom amounts: Clients get to choose from set denominations or enter a custom amount when purchasing a gift card.
• Marketing tools integration: Built-in email/SMS templates and social shareables to help you quickly launch promotions and maximize sales during key gifting or shopping seasons (like Black Friday). 
• Standard flat processing fee: Gift card sales are processed at the standard, flat 2.6% payment processing rate, so no hidden transaction fees (like the additional load fees some competitors – like Square – charge).
• Client management record: Gift card information is tied to the client profile, making it easy to track and resend the digital card if the client can’t find it. 

How Do I Set Up Gift Cards with GlossGenius?

Setting up gift cards with GlossGenius is simple. Below, we provide step-by-step guides on both how to set up and redeem gift cards: 

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Sell gift cards on your booking site (online)

• Go to Settings → Gift Cards
• Turn on Gift Cards for your booking site
• (Optional) Set your max and min gift card amount
• Share your booking site link, clients can buy gift cards anytime
• After purchase, the client automatically gets an email with a unique gift card code

Sell a gift card at Checkout (in person or over the phone)

• Start a checkout from an appointment or do a quick sale
• Tap "Add more" (on mobile) or "+"
• Tap gift card

Redeem a gift card

• Start Checkout for the client’s appointment or sale
• Ask the client for their gift card code (from their email)
• In payment options, choose Gift Card and enter the code
• The system will auto-apply the gift card balance to the total
• If there’s a remaining balance, collect the rest with any other payment method

Easily Track and Manage Your Gift Cards with GlossGenius 

Integrating gift card sales into your salon or spa is essential for smart business growth. This simple feature allows you to immediately unlock more revenue, capitalize on peak gifting seasons, and effortlessly acquire new, loyal clients. With GlossGenius, the gift card process is entirely automated, giving you the power to sell 24/7 with zero extra effort, keeping your books pristine while you focus on what you do best: providing quality service to your clients.

Not using GlossGenius but want to start selling gift cards? Sign up for your free trial today to get clients purchasing gift cards and to start making money outside of the salon.