Promotional messages are what can help drive engagement at your beauty and wellness business, whether it be for your existing clients, or as a way to attract new ones. This article will explore everything you need to know about promotional messages, including what they are and how to create them, as well as promotional message examples, templates, and tips. 

What Is a Promotional Message?

A promotional message is a type of communication sent via text, email, or social media offering the recipient discounts, special offers, bundles, and other goodies in an effort to drive traffic to your business. There are several different types of promotional texts and emails you can send, but it’s not as simple as slapping a countdown onto your limited-time deals. The right promotional messaging takes a bit of strategizing, as well as understanding your audience and the best way to reach them. 

6 Tips to Enhance Your Promotional Messaging Strategy

Promotional messaging needs the right touch for maximum effectiveness. Below, we list some tips that can help you craft and refine the perfect promotional message. 

1. Include a clear call-to-action

A call-to-action (CTA) is one of the main drivers of your promo messaging. Whether you want people to enter a code at checkout, sign up for bundle services, or refer a friend for a reward, make this clear in your message. Your CTA button or link should take the viewer directly to the page where they can immediately perform this action. 

2. Personalize your messages

A generic, mass text blast to every client in your book isn’t going to be all that effective. After all, no one really loves getting marketed to. A personalized message, such as using the client’s name or referring to their previous services, can facilitate a sense of connection and value – they’re not just a faceless profit machine, they’re individual clients who deserve quality services. 

3. Get the timing right

To maximize impact, it’s all about timing. Be mindful of the time of day (and time zones) so that you’re not bombarding people in their sleep or interrupting their family dinners. If you operate across multiple time zones, double check limited-time deals to ensure you’re not sending out already-expired coupons. 

4. Make it look nice

Include attractive and compelling images of your beauty and wellness services to enhance your message engagement. The right text is important, but the right accompanying visuals can also make a huge impact. Whether it’s your luxurious saunas, blissful massage rooms, or premium nail dryers, provide images that show clients what they’d be missing if they don’t act soon! You can even throw in a few emojis to keep the messaging cute and fun. 

5. Keep it brief

While an email or social media post may afford you a bit more room for your messaging, it’s best to keep it short and to the point. (Nobody wants to read a wall of text via SMS, either.) What’s the business, what’s the deal, what does the client have to do to get it. Boom. 

6. Make sure clients can opt-out

As a beauty and wellness owner, your priority is to keep business running. However, you also need to respect your clients’ wishes when it comes to communications. Make it easy for your clients to opt-out of your promotional messaging. Don’t try to trick them into staying subscribed, or hide the instructions for how to remove themselves from your list. It doesn’t mean they don’t like your business! But they may not enjoy receiving targeted marketing messages. 

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5 Examples of Promotional Messages for Beauty and Wellness Businesses

Struggling to find the best way to compose the perfect promotional text or email? Keep reading for a list of promotional message examples and templates you can adapt for your own beauty and wellness business. 

1. Discounted packages

A discounted package may combine popular treatments like haircuts, coloring, and manicures, or scrubs, massages, and acupuncture together for a reduced price. Below are some examples of ways to format your special discount offer message. 

“Hey [Client Name]! Did you love your last [Service] with us at [Business Name]? If you book an appointment now with [Code], you can add [Service] for only [Cost] more! Click here [Link] now to get on the books and secure your deal!” 

• “Hey Jane! Did you love your last mani/pedi with us at Essence Nail Salon? Well guess what, if you book an appointment now using promo code GLAM24, you can add a nourishing cuticle treatment for only $5 more. Click here now to get on the books and secure your deal!” 
• Sam, did you love your last trim with us at Lotus Salon? As a special promo, if you book a haircut and color on Fridays with code TGIF25, you’ll get 15% off your entire service. Follow this link to book now and secure your next session - they’re filling up fast!

2. Limited-time offers

Limited-time offers are short-term deals your business can use to boost business traffic. While you can offer these any time of year, a popular time for them is usually around the holidays, changing of seasons, or other events. 

It’s almost [Event], [Client Name]! But we have just the thing to cheer you up: [Discount] off your next [Service]. It’s only good for [Time Period], so book here or grab an appointment through our social media page while you can!

• It’s almost the end of summer, Pat! But we have just the thing to cheer you up: 25% off your next exfoliation treatment – get that skin baby smooth one more time before you bundle up! It’s only good for the next two weeks, so book here or grab an appointment through our social media page while you can!
• It’s almost Thanksgiving, Jessie! But we’re ready to get you ready. From now until the rest of November, you can get 25% off every facial treatment. Click here to book or send us a DM on social media to gobble up this limited-time offer!

3. Exclusive benefits and discounts 

If you have a loyalty program or membership service, you can offer exclusive benefits to your existing members, or special discounts for newcomers. 

[Client Name]! We’re so grateful you’ve been a member of [Business Name] since [Year]. As an exclusive offer to all our top-tier members, we’re giving a whopping [Discount] off your next [Services]. Click [Link] to make your next appointment now!

• Jake! We’re so grateful you’ve been a member of Lux Spa since 2019. As an exclusive offer to all our top-tier members, we’re giving a whopping 40% off your next 5 spa services. Click here to make your next appointment now!
• Hey Rachel, you’ve been visiting us at The Zen Den since 2022, but did you know you could’ve saved an additional 10% off your acupuncture sessions by becoming a Gold Member? Click here to sign up now, and we’ll even throw in 20% off your next 2 treatments! 

4. Birthday offers

Give your clients a birthday gift or offer up an irresistible deal to make them feel valued on their special day. 

Happy Birthday, [Client Name]! Come into [Business Name] on any day during your birthday week and show the linked QR code to get [Gift]. And if you sign up for [Services] during this time, you’ll get an extra [Discount] off! Click [Link] to get your unique code and claim your offer!

• Happy Birthday, Scott! Come into Fun Fitness on any day during your birthday week and show the linked QR code to get a free smoothie! And if you sign up for personal training sessions during this time, you’ll get an extra 10% off! Click here to get your unique code and claim your offer!
• Happy Birthday, Lauren! Feel free to stop by Massage Palace on your special day and show the following QR code to get a sauna session on us. Purchase a bundle of massages while you’re there, and we’ll give you another 10% off. Click here to get your unique code and claim your offer!

5. Online class savings

If some of your clients are struggling to make it in-person to your yoga sessions, try offering some deals on online classes.

It’s been a while, [Client Name]! We know life can get crazy, so we’re here to help out. Now when you book online classes with [Business Name], you can save [Discount] on your private and group sessions. Click [Link] to find out more and get your next class on the books!

• It’s been a while, Miranda! We know life can get crazy, so we’re here to help out. Now when you book online classes with Yogi Berries, you can save 20% on your private and group sessions. Click here to find out more and get your next class on the books!
• We miss you, Amanda! We just wanted to let you know that now when you book online classes with Yoga Land, you can save 10% on your private sessions and 15% on all group sessions. Click here to find out more and get your next session on the books!

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How to Send a Promotional Message in 4 Steps

Promotional messages are an effective way to increase business traffic and expand your brand. Below is our step-by-step guide for sending a well-crafted message to potential and current clients. 

1. Define your target audience

Identify the needs of those you’re looking to reach. Is there a need for more affordable hair services? Are clients looking for all-inclusive massage packages? Understanding your target audience means you can craft promotional messages specifically curated for particular demographics, service-types, interests, or other relevant details, increasing the chance they’ll vibe with your recipients. 

2. Craft a compelling message 

In a few sentences, highlight the benefits of your beauty and wellness business, followed by what must-have deal is in store for those willing to find out. You want a message that’s urgent without begging – persuasive without being pushy. It can be a tricky balance to find, though once you do, can pay off significantly by drawing even those only mildly curious to your doors. 

3. Choose your messaging channel 

If most of your clients are young, tech savvy individuals, SMS texts or social media DMs can be an effective way to spread the word of your newest promotions. However, you can also use email blasts to ensure nobody gets left out of your marketing attempts – though texts have proven to have a much better open rate. 

Try GlossGenius today and experience our Client Notifications features!

4. Track key metrics

Use tools and software to measure your messageʼs performance. If available, read up on metrics like your click-through rates (the amount of people who follow your CTA buttons), lead conversions (how many promo message recipients actually purchased services or products), and return on investment, also referred to as ROI (was the profit greater than the cost of the marketing campaign?). These measurements can help you determine whether your efforts are paying off, or simply sinking you into the red. 

Check out GlossGenius to access our comprehensive Reports & Analytics tools. 

Build Stronger Client Relationships with GlossGenius

Promotional messages are a great way to boost interest in your business, increase client service rates, and attract new patrons. With the right tools, you can optimize the effectiveness of your texts and emails, ensuring the perfect promotional messages every time. 

GlossGenius is an all-in-one platform for beauty and wellness businesses. Reach your desired audience with tools like Marketing, or connect with your clients to enhance their experience with Client Management. GlossGenius also offers robust Online Booking features, along with Client Insights to help you get the inside scoop on when and how people patronize your business. 

Get started with GlossGenius today to try 14 days free!

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