Remembering the little things makes a customer’s day. The good news? You likely already have one of those things in your system: client birthdays.

Show clients you care with a happy birthday message. When they see the notification, they’ll appreciate the good wishes – and remember that it might be time for an appointment. 

Read on for 20 examples of birthday messages to clients to help you build positive relationships.

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Why Is It Important To Send Professional Birthday Wishes to Clients? 

Everyone loves feeling valued on their birthday, and clients are no exception. Here are a few reasons to send those birthday text messages and emails:  

Strengthen Client Relationships 

When you send a client birthday wishes, it shows you care about them as a person – not just as a business transaction. And people who feel seen are more likely to trust you, your team, and your business. 

Generate Engagement 

Birthday messages engage customers with your company, creating an additional touchpoint. These communications, no matter how small, keep your business top-of-mind for clients and encourage them to engage (like asking about a service or making an appointment). Engaged clients are more likely to book again and refer your services to others. 

Show Gratitude 

Sending a birthday note, especially one with a perk or reward attached, is an excellent way to thank clients for supporting you. This gesture lets customers know how much you value their business, making them feel like they contribute to your success (because they do).  

Help You Stand Out 

Plenty of businesses don't take the time to send their best wishes. And that means when you do, you stand out from the crowd. Getting in touch with your clients on their special day highlights your willingness to go the extra mile for a more memorable experience.  

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Sending a Birthday Message: 4 Tips

Sending birthday texts and emails to your clients shows them you care – and reminds them to book their next appointment. Here's how to do it: 

1. Personalize the Message 

Get personal by using your client's name. And if you can, reference one of their hobbies or favorite things, like their love of reality TV or their coffee order. You could even mention a memory you shared in the salon or spa. This makes the birthday wish genuine, not cookie-cutter. 

GlossGenius’ client notes feature makes it easy to remember client details. After each appointment, the system sends you a text reminding you to take notes on what happened. All you have to do is reply with funny anecdotes, product preferences, or life updates to circle back on. And if you’d rather not text, you can add notes directly into the system after the fact.

2. Keep It Short and Sweet

A concise birthday message is just as impactful as a longer one – especially if the long message takes too long to get to the point. Clients may not read beyond the first sentence or two. There’s nothing wrong with being heartfelt, but clients appreciate a note that's easy to read because they may not have the time for it. 

3. Don’t Send Too Many

Sending the correct number of messages engages clients without overwhelming them. While core communications like appointment confirmations and reminders are helpful, keep anything else – including birthday messages – to a minimum. One or two birthday notes are more than enough. Clients should feel like you’re reaching out because you care, not because you have something to sell. 

4. Use Appointment Scheduling Software  

If you’re one of those people who just can’t remember birthdays, don’t worry. Let GlossGenius do it for you.

When you add a new client to GlossGenius, input their date of birth as well. Then, toggle the "Send Clients a Birthday Email" setting and let the software handle the rest. GlossGenius automatically sends birthday wishes, and you can even add personalization and gifts like promotions. 

Try GlossGenius free for 14 days! 

20 Short Birthday Wishes for Clients  

There's more to celebrating birthdays than Hallmark greeting cards. Whether it's a happy birthday quote or a promo, sending a personalized wish is the perfect low-effort marketing strategy for a small business owner. 

The next time your favorite customer has their special day, send one of these 20 birthday text messages or emails:

1. "Happy Birthday, [Name]! You deserve a relaxing day, so enjoy 20% off your next service. Hope to see you soon! – Your friends at [Business Name]”
2. "Wishing you a day filled with self-care! Happiest of birthdays, [Name]! – The [Business Name] Team"
3. "Happy Birthday, [Name]! I hope your special day is as fantastic as you are. There's a FREE blowout here with your name on it. See the coupon below! – [Your Name]”
4. "Cheers to another fabulous year, [Name]! We hope you enjoy your special day. – [Business Name]"
5. "On your birthday, take some time to pamper yourself with a special discount of 10%!  Happy birthday from all of us at [Salon Name]!"
6. "Cheers to you, [Name]! It's your special birthday, and you're killing it! We can't thank you enough for the endless support and laughs during your appointments. You deserve a day that's as amazing as you are, and we can't wait to keep the good vibes rolling. – [Your Name]"
7. "Hi, [Name]! We hope you’re having the best birthday ever, because it’s people like you who deserve it most. If you’re ready to make the day even better, book your next appointment now for a free product on us! – [Business Name]"
8. "Happiest birthday, [Name]! You might be getting older, but remember, you're also getting more fabulous. Can't wait to see you soon! – [Your Name]"
9. "Happy birthday, [Name]! Another year, another excuse to eat cake and drink champagne. Thanks for letting us make you feel special! Wishing you nothing but joy and prosperity. – Your friends at [Business Name]"
10. "Happy birthday to our favorite trendsetter! Ready to rock a new look? Schedule a birthday appointment, and we'll give you 10% off a style that turns heads. Have a wonderful day! – [Business Name]"
11. “From all of us at [Business Name], happy birthday! Have a great day, [Name], and we hope to see you soon!”
12. "It's time for a birthday celebration! Another wonderful year of slaying the game, so why not celebrate in style? Drop in whenever you can for a complimentary mini manicure and a glass of bubbles on us, because your birthday is the perfect excuse to treat yourself to something fabulous. – [Business Name]"
13. "To our amazing client, [Name], happy birthday! We can't get enough of seeing you in the salon, and you deserve nothing but the best. Let's make this birthday your most glamorous one yet. – [Your Name]"
14. "Happy Birthday, [Name]! Here’s hoping all your dreams come true. And if your dream is to get a facial, we’ve always got your back. – [Business Name]”
15. "[Name], we can't believe your special day is here (again)! Thanks for being a loyal client – we love making you look and feel your best. Here's to another year of slaying new colors and styles together. – [Business Name]"
16. “From everyone at [Business Name], happy birthday, [Name]! It’s clients like you who make our salon so sweet (and we’re not just saying that). Have a great day!”
17. "Birthday greetings, [Name]! You're not just getting older. You're getting hotter, smarter, and wiser. Best wishes always! – [Business Name]"
18. “Happy birthday, [Name]! We’re always so happy to see your face coming through our door, and we hope you feel the same. If you schedule your appointment in the next seven days, get 15% off! With love, [Business Name]”
19. "Age is just a number, but beauty is forever. Keep shining, [Name]! Happy birthday! – [Business Name]"
20. "Happy happy birthday, [Name]! You light up every room, and that includes our salon. Here’s to future cuts and colors that continue rocking our world! – Your friends at [Business Name]"

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Should You Offer a Promo in Your Birthday Messages to Clients?

Birthdays are the perfect time to offer your clients a present – like a promotional discount to celebrate their special day. But how do you know that birthday promos are right for your business?

Consider what you have to offer as a gift. That might be 10% off a treatment or a free mini-size product to celebrate. You might also base promos off of a loyalty program, like only offering a discount to customers who have spent a certain amount of money at your business that year.

Whether or not you should offer a promo is ultimately up to you. But take the time to weigh your options and decide if it will boost client retention or just create stress for your staff members. 

Join GlossGenius And Build Lasting Relationships With Your Clients 

Communicating regularly with your clients fosters loyalty and long-term relationships – and GlossGenius is here to help. Our all-in-one platform streamlines your business and helps maintain strong connections with features like scheduling, integrated text message and email marketing, and client management.  

Try GlossGenius free for 14 days! 

But that's not all. GlossGenius Artificial Intelligence (AI) makes celebrating birthdays and setting appointment reminders more accessible than ever. This built-in tool helps you develop and complete messages to get them off to your clients in no time.  

Ready to spoil your clients on their birthdays? Sign up for a 14-day free trial with GlossGenius today.