How BeautyHolic Grew Her Aesthetics Business with GlossGenius

Key Results

💰 More revenue in 4 months than entire previous year
⏰ 10+ hours saved per week on manual booking and reminders
📊 Complete financial clarity with real-time analytics and reporting

Meet BeautyHolic

Abreanna Mahan launched BeautyHolic with a mission to make premium injectable services accessible to everyone - from busy moms to hardworking professionals who deserve to invest in themselves. Specializing in Botox and filler, she's built a thriving business, serving dozens of clients every week.

Abreanna first tried Square, but grew increasingly frustrated by the amount of manual work. Her sister encouraged her to try GlossGenius, and her only regret is not switching sooner.

"If I knew then what I know now, I would have started with GlossGenius from day one."

Juggling multiple apps and manual calendar management was draining her time and energy

For many of Abreanna’s clients, injectable services can feel like a luxury rather than a necessity, so being able to offer payment plans has been important to both her business and her clients' ability to access these services.

For her first year in business, Abreanna had to cobble together multiple tools to make that happen. Square handled some payments and she used Stripe to offer other Buy Now, Pay Later options. "I was using multiple apps just so I could accept payment plans. When I did my taxes, everything was everywhere. My finances were everywhere."

On top of the payments spider web, administrative tasks took hours out of her day. Abreanna was spending 1-2 hours a night reviewing her schedule for the following day and sending appointment reminders via text. Plus, throughout her day she was manually scheduling every appointment because she couldn't rely on Square to do it correctly.

This all interfered with being present with her family. "My kids were saying I'm always on my phone. And that makes me feel worse because I'm not trying to be on my phone, but this is how I thought I had to do it."

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Then came GlossGenius

After a year of struggling with Square, Abreanna went all-in with GlossGenius, and the transformation was immediate.

No more switching between apps for different payment options. No more spending hours texting reminders or filling her schedule. No more manually calculating her actual earnings after expenses.

"I just send them my GlossGenius link, and it's easy for them to look at every single service that I have, see my availability, and book their appointment. And if they need to adjust their appointment, they can do that too!"

A surprise and delight? For the first time, Abreanna could see her complete financial picture - sales, expenses, and actual profit - all in one place. The visibility was a breath of fresh air. "I love that I'm able to keep up with my income and actually know what I am taking home after expenses."

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The result: More growth in 4 months than an entire year with Square

The difference was night and day. Within just four months of switching to GlossGenius, Abreanna's business completely changed for the better.

10+ hours saved per week on manual tasks like texting reminders and booking appointments

More revenue in 4 months than she generated in an entire year on Square

Increased client volume thanks to seamless scheduling that eliminates wasted time slots

Complete financial clarity with automated expense tracking and profit calculations

Advice to other aesthetics injectors: Pick a platform that has your back

"I can only imagine where my business would be if I had started with GlossGenius sooner."

GlossGenius gave Abreanna the time to focus on what matters - her clients, her family, and growing her business - instead of being buried in administrative tasks.

What makes GlossGenius a great fit for aesthetics businesses 

• All-in-one booking: Clients can book 24/7 with real-time availability, see your portfolio, and read reviews—all on your custom booking page.
• Automated reminders: Set up appointment confirmations and reminders to go out automatically, saving hours of manual texting.
• Deposits: Reduce no-shows and protect your profits with deposit, cancellation, and card-on-file policies built into booking.
• Buy Now, Pay Later: Offer Afterpay, Klarna, and Affirm at checkout without extra plug-ins or platforms.
• Financial clarity: Track sales and expenses in real-time, with automatic reports showing your actual profit.
• HIPAA-compliant client management: Store intake forms, SOAP notes, treatment history, and photos all in one place for every client.