How Luxe Braid Bar Increased Booking Values on GlossGenius with Affirm

Key Results ^¹

📈 3.7x higher booking values with Affirm
💵 7x revenue growth in 6 months on GlossGenius, supported by BNPL options like Affirm
💰 Record-breaking sales day: Rebeka alone surpassed what her full team previously made in a day (driven by BNPL options like Affirm being available on GlossGenius) 

_{¹All data points referenced in this case study are originated by GlossGenius. Affirm did not generate or validate this data.}

Meet Luxe Braid Bar

Rebeka Marshall launched Luxe Braid Bar in Charlotte, North Carolina with a clear vision: to redefine what a braiding salon could be. Offering premium braiding services, treatments, and natural hair care, Rebeka has built one of the top-rated braiding salons in Charlotte, with a focus on putting hair health first and never cutting corners.

What started as a solo operation has grown into a thriving salon with a team of 10. Every stylist is licensed in natural hair care or cosmetology, a standard Rebeka refuses to compromise on.

"We will turn down a client if their hair is not in good standing for them to get a service until we're able to get their hair treated. They understand that we don't just go for money. We make sure that the client coming to us is getting a service that is going to add on to their hair growth journey."

When it came to running her business, Rebeka needed software that matched her standards. She discovered GlossGenius after admiring another stylist's clean, professional booking site, and never looked back.

Premium services deserve premium prices, but clients weren't buying

Rebeka always knew her services were worth a premium. Licensed stylists, personalized hair assessments, and a focus on hair health set Luxe Braid Bar apart. But in a market where competitors undercut on price, convincing clients to pay more was an uphill battle.

"Our biggest struggle was being firm in our price and saying, this is what we're worth, and we're going to stand here. We're in an environment where a lot of people's numbers are far below ours."

Even with premium services on the menu, clients often stuck to lower-priced options. Moving someone from a $340 medium braid service to a $420 medium-large, just one size up, felt like a hard sell.

Then came Affirm through GlossGenius

When Rebeka introduced Buy Now, Pay Later functionality, including Affirm, the business started seeing results right away, and Affirm quickly became the go-to for her clients.

For Rebeka's higher-ticket services, Affirm’s prequalification process — giving customers a clear idea of what they can spend before checkout — along with its transparent pricing and no hidden or late fees, made all the difference. 

For clients, Affirm felt flexible and trustworthy. For Rebeka, the benefit was immediate: Clients now have the option to pay for premium services over time.

"People are not so afraid of our prices anymore. Clients can upgrade, add shampoos, book the premium services they actually want, and include the tip, with Affirm."

The result was 7x revenue growth in 6 months

The results transformed Rebeka's business. After turning on Buy Now, Pay Later with Affirm in April, Luxe Braid Bar's revenue took off.

Affirm booking values were 3.7x higher than the average non-BNPL booking ($546 vs. $146).

She had her biggest sales day to date, where, in a single day, she alone made more than her entire team used to bring in collectively.

Revenue grew 7x within the last six months.

Rebeka's playbook: How to sell bigger with Affirm

Rebeka doesn't just offer Affirm quietly; she makes it part of her client experience and sales strategy:

• Lead with flexible options. When clients seem hesitant about price, Rebeka lays out all payment options. "You can feel the ease for them. They're like, okay, well if that's the case, I'm going to add a shampoo, I'm going to add the next level up."
• Reframe the price. Instead of $400 upfront, the purchase amount is paid over time and can fit into how they manage their money and better budget.

Use Affirm for higher tickets. For premium services like the $800 Bora Bora Braids, eligible clients can use Affirm to pay over time.

Advice to other business owners

"Offering flexible payment options is worth it. When a client sees they can pay over time for purchases, they may consider additional services at your salon."

The bottom line: Flexible payments unlock higher-value bookings

Affirm through GlossGenius gave Rebeka the confidence to charge what she's worth and the tools to help clients say yes, while staying on budget.

"Affirm helped me reach one of my biggest goals in a day in my business. It's helped me grow and give me confidence that people will pay for my services."

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How Buy Now, Pay Later with Affirm works with GlossGenius

• Clients can see that Affirm is available as a payment option right on your GlossGenius booking site. 
• At checkout, they will quickly apply with Affirm and, if approved, they’ll see their biweekly or monthly payment plan options and receive a secure link to complete their purchase. With Affirm, there’s no compounding interest and no hidden or late fees, so clients know exactly what they’ll pay before booking. You get paid in full upfront while they pay over time.
• Use GlossGenius's built-in Email and Text Marketing Templates to let clients know you offer Affirm. Or head to Features → Social Templates to grab ready-made shareables for social media, email, and more.

Learn more

Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses.