Building your clientele as a hairdresser is essential to flourish within your industry. Whether you’re employed by a hair salon or are working independently, you want to keep existing clients engaged while bringing in new ones as well. But how do you accomplish this?
The key is to be consistent, keep up with trends, have patience, and above all else, scale your clientele. Encourage word-of-mouth recommendations from your existing clients and advertise your services through creative marketing. Scaling your clientele will take some time. However, incorporating these modern strategies can speed up this process.
We guarantee there are over a dozen hair stylists in your area, which is why you need to stand out from the crowd. Incentive programs or reward systems are a great way to do this. The best part? You can get as creative as you’d like.
We suggest providing an incentive for referrals. This could be something as simple as a discount on their next service or free shampooing. Perhaps you could have a reward system where several referrals result in a complimentary cut or even color service.
This is not only a great way to bring in new clients. It will also have existing customers returning for more. You could also offer them a complimentary service after a certain number of hair visits to you. There are so many ways to use incentive programs to your advantage – don’t miss out!
As a hair stylist, you need to be flexible to change and prepared for walk-ins. Opening the doors to walk-ins or perhaps taking a specific day of the week to allow them is a great way to attract more clients. This also helps your clients out since someone can stop by while running errands or when getting a break from their busy schedule.
Sometimes a little investment is necessary. Purchasing an ad online, for example on social media, is a great way to target your audience and market yourself. You also have the option to place an ad in your local newspaper. Believe it or not, some people still read newspapers, and every customer counts!
We also suggest that you give people a reason to try your services. Consider offering a coupon or complimentary service for first-time customers. This will encourage them to schedule an appointment with you.
If you’re not already doing so, you need to utilize social media to promote your products and services. This is a great way to showcase your work, establish an online presence, and reach out to a larger audience.
It also gives your friends, family, or existing clients a way to tag you in a photograph of their new hair! Word-of-mouth recommendations are key – you’ll be surprised how easy it is to get new clients this way.
Branding yourself gives you the opportunity to rise above the local competition. Your hair salon is special, but you need to express this through branding. Be sure to include your brand in everything that you do. This includes social media, your business cards, logo, t-shirts, etc.
Another modern trend you want to jump on as soon as possible is cross-promotion. What is this you ask? This is an innovative way to get more clients, and it works! How it works is you reach out to businesses that complement yours and see if they’re interested in collaborating.
For instance, let’s say there is a fashion show coming up. Reach out to them about doing the models’ hair for free if you get credit for their hairstyle. It’s a win-win situation for both parties and a great experience to be a part of.
If you’re reaching out to a nail salon, you could swap business cards with them and recommend each other on your own websites. This is how cross-promotion works and it brings several advantages.
Everyone uses e-mail nowadays. This is a great way to receive offers from our favorite stores and communicate with friends and families on a regular basis. Don’t make the mistake of thinking email is out of trend. Use it to promote and keep clients happy and returning.
Consider sending out an email to your existing customers at least once a month. These can contain some changes or important information, the latest hairstyles to try, or just a thank you reminder for being a loyal customer. You can personalize these e-mails as you’d like and make them unique to your business.
Moreover, be sure to add a call to action at the end of the email. This can be a link to schedule their next appointment even if it’s still a while away.
If something is not working for you, change it! Not all marketing techniques will work for your type of business. Consider what’s working well and be consistent with this while fine-tuning the other areas that could use some help.
This is another great way to attract more business. If someone posts a picture of their new hairdo that you did, have them tag you. This way, others can have a way to get in contact with you. Also, you’ll notice a lot of your new clients come from existing ones, so be sure to build good relationships and keep them happy!
If you’re not having fun and enjoying what you do, your customers will sense it. Always do your best to keep a positive, happy energy in your salon. Most of your customers are coming to you because they want some time to themselves – make it as pleasant as possible!
By using these techniques and strategies, you can bring some serious growth to your clientele and profits. For all the hairdressers out there, best of luck with your salon business.