One of the key components of a successful beauty business is attracting new clients. There are several inexpensive options for getting your biz in front of new faces and we’re sharing the step-by-step keys to success here.
Before diving into ways to attract new clients, it's crucial to understand the interplay between client acquisition and retention. Both are vital for salon your salons success and longevity, but they serve different purposes.
Balancing these two pillars is the key to a thriving salon business. While this article focuses on organic acquisition strategies, remember that integrating them with good retention practices makes for a holistic approach to salon success. Okay, let's get into our list.
Here are seven ways to get new salon clients:
Let's dive deeper into each one.
Before signing up for other service platforms, be sure to make the most out of a free Google Business Profile first. You can instantly create a stronger online presence, and the exposure is exponentially more than most other websites – who doesn’t turn to Google first when searching for just about anything?
You’re likely already using social media to show off your work, so you may as well use these platforms to boost your business growth with paid promotions or strategic campaigns.
Yes, we know that this website is in fact a marketplace, but Groupon can be an effective client acquisition tool if you do it right.
No matter how many digital marketing mavens try to fight it, there’s no denying that word-of-mouth marketing still goes a long way. Your VIPs are regulars for a reason and it won’t take much to get them to help spread the word. As a token of appreciation for them, you can show some love with a referral rewards program for existing clients who send new folks your way. A gift card towards a future service, an add-on service, or a certain percentage off their next visit, might triple the return once the word gets out.
You don’t have to be celebrating a grand opening to host an open house. These engaging events can be hosted anytime you have something new to share (a number of new staff members, an updated services menu, an updated salon look, etc.) or whenever you’re looking to expand your roster of clients. While the number one reason for hosting an event like this is to generate new customers, it’s also important to create a sense of community with your neighbors. By extending invitations beyond your clientele, you’re opening the door to collaborate with other professionals, which is great for word-of-mouth referrals!
On the topic of being neighborly, there are several community-based websites that act as a liaison for residents of your local area. Companies like Nextdoor have hundreds of thousands of users all looking to build real-world connections and take recommendations from those nearby. And with sites that boast global reach like this one, you can use the same model for connecting with new peers and potential clients in cities across the country (or world) should you choose to expand your empire. Just like GlossGenius, it only takes a couple of clicks to get started on Nextdoor.
Being able to boost your client base is an important skill to have as an independent beauty professional, but client retention is the real key to survival. Because existing clients are statistically more likely to spend more and to recommend your services to others, keeping them happy is going to be one of the biggest assets to your business. In our free Client Retention Workbook, we walk you through simple tactics you can employ to reinforce client retention before, during, and after every appointment. Being the boss that you are, we know you won’t stop there, so whether you’re looking to level up your goals, build a team, or set up a second shop, we’ve got you covered.
GlossGenius also now has a Rebooking Reminder feature, which is an automatic text reminder sent to your clients reminding them to rebook after their service. It's a small feature that is getting incredible feedback from our customers as it helps turn your new clients into repeat clients on autopilot.
In conclusion, while attracting new clients to your salon is key, making they come back time and time again is the true measure of lasting success. As the beauty industry evolves, so should your strategies. With tools like GlossGenius at your fingertips, the power to enhance client retention and rebookings becomes remarkably accessible.
Its tailored marketing features are designed to meet the unique needs of salon professionals, ensuring that you stay ahead of the curve. Don’t just take our word for it—experience the transformative potential of GlossGenius for yourself. Start your free trial today and embark on a journey of amplified client relationships and business growth.