How to Pick the Right Salon Software for Your Small Business

You wear so many hats as a small-business owner. You’re the boss, the employee, the receptionist, and the bookkeeper. Whether you’re just starting out solo or if you’re beginning to build a team, the salon software you use can quickly become your best friend or the bane of your business when it comes to keeping it all straight. So, where do you start when searching for the right salon software for your small business? Welcome to Salon Software 101.

What Is Salon Software?  

Salon software is any tool that helps independent beauty professionals manage their business operations more efficiently. The best salon software can handle point-of-sale transactions, manage employee scheduling, make appointment bookings, and assist with marketing.

What Functions Should You Look For in Salon Software?

  • Appointment Management: Enables you and clients to book, reschedule, or confirm appointments with ease via desktop or mobile websites. Some solutions allow you to automatically remind clients about upcoming appointments via SMS text messaging.
  • Calendar Management: Allows you to have easy access to your availability at a glance, often with views by day, week, or month.
  • Billing and Payment Processing: Enables you to generate bills, process multiple payment methods, and easily share receipts with clients. The feature may also allow customers to redeem gift cards.
  • Reporting: Generates reports on services booked, profits made, effectiveness of marketing campaigns, and evaluates revenue trends.
  • Marketing Campaigns: Allows you to execute SMS or email-based marketing campaigns to effectively communicate announcements, promotions, updated hours, and more with clients en masse.
  • Client Management: Allows you to capture information about clients that help with marketing campaigns. This may include features such as capturing customer feedback, segmenting customers, and tracking average ticket sales.

Which Salon Software Is Right for You?

With the right digital tools at your fingertips, you can be your own boss, grow your business, maximize your income, and stay in control – all made easier with automated appointment scheduling, free same business day deposits, client management, and built-in marketing tools.

As an all-in-one solution for small businesses in the beauty industry that includes all of the above features and more, we like to say GlossGenius works day and night so you don’t have to. And with that, we’d like to introduce you to your 24/7 team.

Your receptionist

With GlossGenius, any bookings or unavailabilities you set will automatically be reflected on your calendar, so clients can’t book you for a time that is already taken or unavailable. You can quickly access your appointments from the Calendar, Dashboard, Client, or Checkout pages. 

Your personal assistant

Confirmations and notifications will consistently keep you and your clients in check when utilizing our all-in-one salon solution app. No more no-shows, no more double bookings. 

Client notifications are sent to your clients before and after their appointments with you to confirm appointments, remind them of appointments, and follow up with their service. 

Your new “personal assistant” will also make sure you’re on top of your schedule with notifications prior to each appointment, and reminders to take client notes after.

Your payment processor

Check out clients in style with a sleek design, save money processing payments, and get money deposited in your bank account fast with the Chief Money Machine. In less than two seconds, you can connect this gorgeous card reader to the GlossGenius app, the industry’s easiest and most affordable payments platform, and be ready to accept all payment types – even contactless!

Your bookkeeper

As an independent beauty professional, keeping your business's financial data up-to-date, accurate, and organized is critical. GlossGenius’ easy and automated Reports can quickly turn around a profit and loss (P&L) statement in perfect condition when tax time rolls around. From there, you can easily export all of your bookkeeping data and seamlessly share it with your accountant.  

Your marketing team

The GlossGenius Social Templates feature enables you to access a library of stunning templates that can be used to publicize openings and announcements across social media. 

Turn more followers into customers, and make booking for existing clients even easier by enabling followers to schedule you without ever leaving Instagram – all in a single click. 

You can even get more creative and send out promos and specials to clients as well with GlossUp, the platform’s SMS and email marketing system. You can send text messages individually to all of your clients or email newsletters to announce seasonal specials, share new hours, introduce new services, and more. 

Your web team

Impress clients with a luxurious booking experience through your own customized booking website and portfolio that looks great on a desktop or on any mobile device. Your GlossGenius website remembers clients so they can book you in seconds, and the process is so easy they’ll look forward to booking you again and again.

Ready for GlossGenius to work for you? Sign up for a free trial here and start revolutionizing your salon business today.

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