If you’re running a business in the 21st century, you’ve got to have a website. Even as much as we love social media and as great as it is to be listed on Google, those platforms alone aren’t enough to give your business the trifecta of branding, information, and instant bookability needed to thrive in this digital era. A website is often the first thing both potential and existing clients seek out, but even beyond first impressions, having your own site has a host of business-building benefits. Let’s take a closer look at a few.
A booking website:
Gone are the days when it took a team of trained designers, copywriters, and coders to build a website. Now, it’s just a matter of minutes before you can be up and running with a stunning, custom website that your clients will love. The best part? It’s included in your GlossGenius membership. To get started, open your app, head to Settings > Website, and be sure to enable permissions. From there, follow these tips to create a professional and personalized site that’ll give your digital presence a full-blown makeover.
Make a grand entrance with a cover image that represents your brand, and then easily upload it to the GlossGenius app. Still fleshing out your marketing assets? GlossGenius has you covered with a library of optimized images you can use that are bound to match your vibe. Pro tip: Update your cover image during the holidays, over the summer, or during a sale or promo to keep things fresh.
From your stunning portfolio and specialized service menu to your beautiful team of providers, you’re in complete control of what you show off. When it comes to your portfolio, you can snap photos on the spot or quickly bring in some shots from your phone or tablet with the Add From Your Camera Roll option. The Services section is another place to give clients a preview of your work, though you can also choose a list format for a more detailed description. Both options are beautiful and easy for your clients to navigate.
Whether clients have questions and concerns, or just want to tell you how awesome you are, your website should be their first avenue of access. Your about page can give them an idea of what to expect and with a contact form, you open the doors of communication making yourself more approachable to existing and future clients. (As an added bonus, this also lets you off the hook on sharing your email or cell phone number upfront.) And when you’re fully booked, clients don’t have to continuously follow up on potential openings—they can add themselves to your waitlist from your site and they’ll get an email notification that they’ve been successfully added to the queue.
No-shows and last-minute cancellations create stress and cut your profits, so it’s important to put those protective measures front and center. Your booking site gives you just the place to do so. As an extension of your About page, the GlossGenius template makes it easy to do the dirty work with a built-in placeholder for your policies on cancellations and taking deposits.
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This isn’t just the spot for your hours and address, it’s the place where your client’s journey officially begins. Not only does Nautiwax give visitors a glimpse of the brand’s Brazilian inspiration, but the Yorktown, Virginia salon also lets clients know exactly how to prep for their appointments.
Showcasing your work is a must and Makeup By MC has it down to a science. Loads of photos, clearly labeled work, and a wide variety of looks keep the services of this North Georgia artist speaking for themselves.
Just because you’re laying down the law, doesn’t mean you can’t do it with kindness. The Skycandle Studio in Attleboro, Massachusetts found the sweet spot with a gentle reminder of why their policies are important.
Skin By Lexie, the California-based esthetician, has a service page that clearly outlines the treatment details, appointment length, pricing, and even suggestions for add-ons. The only thing left is for clients to smash that Select button.
Allyson Moore knows the power of social proof. From straight stars across the board to detailed accounts of her brow-beautifying prowess, over 140 stellar reviews don’t lie.
The squad at Edify Salon in Johnson City, Tennessee knows how to show off. The Our Team section lets you see all their pretty faces and impressive expertise while offering easy access to their social media and the services to boo.
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