For the modern beauty business, building a strong online presence is almost as crucial as the quality of the services you provide. Most (if not all) of your clients turn to the web for information, inspiration, and entertainment. And it’s the first place most people will interact with your brand. 

As a beauty pro, you know how important it is to make exploring and booking services online easy for your clients. But not all booking apps are created equal. Here’s a detailed look at the eight scheduling software features that make managing a self-care business easier.

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3 Reasons To Incorporate Scheduling Software into Your Business

If you want to attract new clients and ditch the double-booking drama, you need to make scheduling software your new BFF. Here’s why:

1. Improve Time Management

Using appointment scheduling software is like having a personal assistant who keeps your calendar organized and your day running smoothly – no more frantic back-and-forths with clients or scrambling to find a pen and paper when someone wants to make an appointment. With booking software, you can:

• Effortlessly manage appointments: Book, reschedule, and cancel with just a few clicks.
• Send automated reminders: Reduce no-shows and keep clients informed about their upcoming appointments with automatic email or text reminders.
• Optimize your schedule: Identify gaps in your calendar and maximize your availability for bookings.

2. Enhance the Client Experience

Ready to give your patrons the VIP treatment they deserve? A user-friendly scheduling software solution makes booking appointments a breeze. It lets clients:

• Book appointments 24/7: Clients can schedule appointments online or in the mobile app at their convenience, even when your salon is closed.
• Receive instant confirmation: No more waiting around for confirmation – a quick automatic email confirmation or text confirms the client is on your calendar.
• Manage their appointments online: People can easily reschedule or cancel without having to call you directly.

3. Streamline Business Operations

Say goodbye to administrative headaches and hello to streamlined efficiency. A scheduling app can help you:

• Reduce paperwork: Ditch the paper appointment book and store client information digitally within the appointment scheduling software.
• Create client history records: Keep track of client preferences, appointments, and purchase history all in one place.
• Generate reports: Gain valuable insights into your business performance and track key metrics.

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9 Scheduling Software Features for Beauty and Wellness Businesses

There’s more to booking software platforms than meets the eye. Here’s what to look for to give your clients (and yourself) the best, most intuitive experience possible:

1. Dynamic Scheduling and Visibility

A good booking software solution lets you effortlessly set, display, and update your availability, including calendar blocks for vacations (or the occasional mental health day, because you need self-care too). Clients will be able to see your hours of operation and book appointments in increments that suit your services. And if you choose scheduling software that allows you to set auto-approval rules, you won’t have to waste time manually approving or denying every appointment that goes through your site.

2. Automatic Confirmations and Reminders

No more last-minute cancellations or frustrating no-shows – a top-notch booking app sends automatic confirmations and reminders to keep clients on track. People can choose how they want to receive reminders, which the appointment scheduling software send periodically to keep the upcoming appointment top of mind. You can even require clients to add a card on file to make collecting no-show or cancellation fees easy.

3. Team Calendar Syncing

As your team scales, your appointment scheduling software needs to grow right alongside it. Look for software that allows you to add multiple users and sync their calendars to the booking website. Adding and syncing multiple calendars means each team member can manage their own schedule, hours, and appointments. They can even create their own profiles so clients can see which professional is qualified and available to provide the desired service. 

4. Payment, Tip, and Rebooking Integrations

Look for software that seamlessly integrates with your point-of-sale and payments system so clients can book, pay, tip, and rebook all in one place. Making rebooking easier means more clients will schedule another appointment – just ask beauty professional Matthew Landis, who achieved a near-100% rebooking rate with GlossGenius. 

Not convinced? An integrated booking and payments system streamlines your experience, too. It makes tracking and analyzing your payments, expenses, and profits a cinch.

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5. Centralized Client Management

There’s something irresistible about a salon that remembers a client’s favorite hair color formula or shade of lipstick. That information is easy to track with the right booking app. You should be able to add essential details to each client’s profile, recording everything from contact information and appointment history to retail purchases. 

This treasure trove of information helps you personalize customer experiences, create targeted marketing campaigns, and build strong relationships your clients won’t want to walk away from.

6. Email Marketing

Want to keep your clients in the loop and your appointment book full? Then you need a booking app with built-in email marketing features – think automated email blasts, birthday messages, and targeted campaigns that give people the reminder they need to book their next appointment. With the right marketing tools, it’s easy to stay top-of-mind and keep your clients coming back for more.

7. AI Features

A scheduling app equipped with AI-powered features helps your beauty business strut into the future with the fierceness of a supermodel. From smart scheduling assistants that optimize your calendar to personalized recommendations that wow your clients, AI works smarter, not harder.

8. Forms and Waivers

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Say goodbye to paper clutter and hello to eco-friendly efficiency. With a scheduling app that supports digital forms and waivers, you can streamline your intake process and keep all important documents organized in one place.

9. Payroll

Think you need a separate employee scheduling software solution to manage your team’s time and pay? Think again. The payroll features offered by a platform like GlossGenius let you manage employee wages, enjoy effortless time tracking, and even generate pay stubs. It’s easier than ever to keep your team organized and paid on time.

Elevate Your Beauty and Wellness Business With GlossGenius

Want a booking app that does it all? Try GlossGenius, the all-in-one platform designed to help you manage calendars, elevate the client experience, and achieve your business goals. 

With GlossGenius, you get the lowest payment processing fees, in-app payment processing, and a customizable website. Our booking software makes it easy to manage appointments, clients, and team members’ schedules and services all in one place. GlossGenius can even help you set (and crush!) your business goals. 

Sign up for a 14-day free trial of GlossGenius today to bring the future of beauty into focus.