After all the holiday parties, family dinners, and gift giving have passed, you might finally find yourself with a moment alone to think about what the year ahead has in store for you. When you sit down to start reflecting on or writing out your New Year’s resolutions, don't forget to add a section for your business to the list.
As you form your ideas for what's ahead, start with your “why” and consider what’s important for you to focus on as you continue building your empire. Then, get ready to set yourself up for success in 2023 with a clear set of goals – here are a few to get you started.
Whether you’re just starting out or you’ve been doing this for years, there’s always room to tighten up your business management practices. It doesn’t matter if you’re a team of one or ten, efficiency is the key to keeping your salon running smoothly (and keeping your mental health in check, too).
If streamlining your business operations is your goal, try:
Take your salon to a new level next year by building up your brand with purpose. Do a full audit of your service menu, portfolio, salon aesthetic, and visual assets to determine exactly how you’re presenting your business to the world.
Most importantly, make sure every client is getting the exceptional experience they deserve, but also take special note of your MVCs (Most Valuable Clients) – it never hurts to give a little extra love to those who consistently support your business.
If enhancing your client experience is your goal, try:
As with any relationship, communication is key. While a sense of individual connection with every client is certainly at the center of a successful salon, the marketing magic happens in mass communication. This is the time to really think back on how often your brand was in front of your clients when they weren’t in the chair.
Ask yourself: What kind of presence do you have outside of the salon? Is your brand popping up on their social feeds and in their inbox? If it’s not where you want it to be, there’s an easy fix for that and it doesn’t involve bringing on a pricey marketing agency.
If your goal is to level up your marketing game, try:
If this is the year to give yourself a raise (psst – every year is the year to give yourself a raise when you’re the boss), start by reviewing your salon numbers so you can set realistic and attainable financial goals for the quarters ahead. You’ll also want to consider how to protect your money (and time) and how to maximize your savings for the future.
If your goal is to boost your bottom line, try:
If you want to take a deeper dive into 2023 goal setting, keep the momentum going with our Salon Success Worksheets and you’ll be well on your way to a very Happy New Year.