9 Best Lash Promotion Ideas to Increase Bookings

Summary

Promotions for your lash business can both reward your loyal clientele and help attract new customers. From first-time discounts and loyalty programs to social media giveaways and lash parties, this guide is packed with clever strategies to fill your appointment book. This article will explore several different lash promotion methods you can use to boost your business. 

Lash Promotion Ideas 

As an independent lash artist or beauty business owner, you probably already know how important it is to keep your appointment books filled. But sometimes, attracting new clients or even getting repeat business from your current customers can feel like an uphill battle.

Don’t panic. We’ve got you covered. In this list of lash promotion ideas, we’ll give you tips on how you can boost your bookings while strengthening your brand and keeping your clients coming back for more. 

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1. Discount Promotions

Who doesn't love a good deal? Discounts are one of the most effective ways to grab attention, especially if you're looking to lure in new customers. But not all discounts are created equal. Here's how to make yours stand out. 

First-time client discounts 

Offer a discount specifically for first-time clients. For example, “First eyelash extension set $20 off!” First-time customers are more likely to try your services when there’s a built-in no-brainer deal to lower the barrier. 

Seasonal promotions 

Tie discounts to seasons or holidays. Think “Snag $30 off a classic lash set during our Fall Lash-tastic Sale!” These limited-time offers create urgency, making people feel like they'll miss out if they don’t book now. 

Pro tip: While it’s great to brainstorm fun new lash promotion ideas, don’t go overboard on discounts! You don’t want to undervalue your work. Keep it strategic. 

2. Referral Rewards Program

Your current clients just might be your next best advertisement. Why not reward them for bringing in new customers? With a referral rewards program, you can turn happy customers into your “lash ambassadors.”

Here are a few eyelash extension promotion ideas that leverage referrals:

• Reward your clients: Offer $10 off their next service for every friend they send your way. 
• Reward their friends, too: Give new clients a small discount or freebie for booking through a referral. 

An example promo might be, “Love your lashes? Refer a friend and you BOTH get $10 off your next service!” 

This simple system builds loyalty and creates a network of lash-loving customers advocating for your business. 

3. Bundle Deals and Discounts

Get your clients to book more services in one go by bundling them all together. Everyone loves the idea of getting more for less! Whether they’re for a regular or a first-timer, bundles are a win-win. 

Some examples of eyelash bundle ideas that work wonders include:

• Classic Lash Set + Fill = “Buy your first full set of classic lashes and get your first fill for 50% off!” 
• Lash Extensions + Eyebrow Services = “Add a brow shaping for just $10 when you book a lash lift.” 
• Holiday Lashes + Products = “Book holiday lashes and get 20% off our lash aftercare products.” 

No matter what kinds of eyelash bundle ideas you choose to pursue, they make your offerings feel more valuable and take the guesswork out of upselling. As a bonus benefit, they subtly encourage your clients to explore other services you happen to offer. 

4. Social Media Giveaways 

What better way to generate buzz than with a freebie? Social media giveaways can be one of the quickest ways to increase your reach and drive new bookings. Ask your followers to like, share, and tag friends for a chance to win a free lash session or an exclusive discount.

Pro tip: Make it specific. Some excellent lash giveaway ideas include, “Win a Classic Lash Set!” or “Enter to score $50 off your next Volume Set.” This keeps the contest relevant and exciting.

If you’re wondering why these lash giveaway ideas work so well, it’s simple: not only do you get more eyes on your posts, but people who enter your giveaways are often genuinely interested in your services, making them more likely to book with you later.

5. Loyalty Programs for Returning Clients

Everyone loves being rewarded, and a loyalty program is a fantastic way to turn first-time clients into lifelong customers. You may want to offer points for every appointment booked, referral made, or product purchased, and allow those points to be redeemed for discounts, free upgrades, or even complimentary lash fills.

Some example ideas:

• Earn a free lash tint after 5 visits.
• Get a 20% discount after referring 2 friends.

Need help logging all these lash promotion ideas and follow-ups? At GlossGenius, we offer a smart booking platform to help you track client visits and automatically send out rewards.

6. Add-ons for Existing Services

Upselling add-ons is another easy way to boost revenue and give your clients a luxurious experience they can’t resist. Think: lash tinting, lash cleansers, or even soothing under-eye masks during their sessions at your salon.

In practice, this might look like adding a lash tint to an existing treatment for $20, or doing a free lash shampoo with every lash set booked for the month.

Make sure you highlight the benefits of these add-ons during your consultations with the client, or via your email campaigns. GlossGenius has email templates to make it simple for you to seamlessly share these updates, so be sure to take advantage of them. 

7. Partnerships With Local Influencers and Businesses

Get a little creative with some fun partnerships to get your eyelash extension promotion ideas out into the world! 

Find influencers in your area who align with your brand and give them a free service in exchange for posts or shoutouts. Another alternative is to team up with local businesses like beauty spas or wellness centers to cross-promote services.

Some example partnership ideas include: 

• Offer discounted lashes for influencers who agree to promote your services with photos and reviews.
• Collaborate with a nearby hair salon to create bundled packages, such as “Blowout + Classic Lash Set.”

Remember, only partner with businesses or influencers whose audience overlaps with your ideal clientele; try to avoid partnerships that feel disjointed or unnatural, as your clients will likely notice if your missions don’t totally mesh. Whenever possible, pair these promos with educational resources so your clients get even more value. 

8. Lash Parties

Lash parties are a fun way to bring people together while showcasing your services. Invite your potential clients to an event in which you demo applications, offer mini-consultations, and provide exclusive discounts for bookings made on the spot.

You might host a “Lash and Learn” party, for example, to educate attendees about lash care while offering them a discount. Or you could hold a pop-up at a local boutique featuring exclusive deals for the day.

No matter what you choose, lash parties create a memorable experience and help you build a sense of connection with your brand. 

9. Seasonal and Holiday Promotions

Last but not least, whip out your calendar and take advantage of seasonal and holiday promotions! You can capitalize on special occasions to offer limited-time deals. This creates a sense of urgency and motivates your clients to book. Think: back to school packages, winter holiday promos, or Valentine’s Day lash sets. 

Some seasonal promo examples include:

• “Spread the love! Valentine’s Day Special: Get $25 off when you book a set of Volume Lashes.”
• “Back-to-school deal! Classic Lash Set for $99 (normally $150).”

The key to making these seasonal promotions work well for you is to schedule them well ahead of time, not just the day of the holiday. Announce these deals on your website, social media pages, and email and SMS campaigns. 

And remember, clients are more inclined to treat themselves or gift a service during these seasonal events, making them perfect moments for promo opportunities. 

Simplify Your Booking Process With GlossGenius

Even the best lash promotion ideas won’t mean a thing if your potential clients find it too difficult to schedule with you. 

Make the booking process intuitive and effortless with GlossGenius, a platform that offers built-in features like automated Client Notifications to remind clients about their appointments, or integrated online Marketing through social media platforms like Instagram and Facebook. We even have a Custom Website Builder to reflect your brand’s unique style. 

Whether you’re just starting out or looking to take your lash business to new heights, these promotion ideas are a surefire way to increase bookings and grow your client base.

Remember, creativity and consistency are key when it comes to implementing any of these lash advertisement ideas. Keep at it, and you’ll find yourself attracting hordes of new clients in no time.

Need help simplifying the business side of things? Start your free trial of GlossGenius for all the tools you need to shine as a lash artist.

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FAQs

How can I promote my eyelash extensions?

The best way to promote eyelash extensions is through a mix of social media marketing, word-of-mouth referrals, and collaborations with local beauty businesses. You can also leverage Instagram and TikTok to showcase your work with before-and-after photos, tutorials, and client testimonials.

How can I advertise my eyelashes?

You can advertise your eyelashes by creating eye-catching content on platforms like Instagram, Facebook, and Pinterest. One of the best lash advertisement ideas is to run targeted ads in your local area, partnering with influencers in your niche, or creating a Google My Business page for local visibility are also effective strategies. 

How do you attract more lash clients?

Offer introductory discounts for first-time clients, create a professional-looking website or social media portfolio, and engage with your customers by responding to inquiries quickly. Encouraging satisfied clients to leave positive reviews and tag your business in their social posts can also expand your reach.

What is a good slogan for eyelashes?

A good slogan for eyelashes should be catchy, memorable, and convey the essence of your brand. Some great examples might include, "Your Eyes, Our Passion," "Lash Perfection, Every Time," or "Flawless Lashes, Endless Confidence."

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