If you run a beauty and wellness biz, you’re already doing it all – managing appointments, perfecting your craft, and maintaining immaculate vibes in your space. But to grow and get more clients, you’ve got to dive into marketing, too.

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Marketing tools make it easier to get your services in front of the people who need to know about them: your potential clients. In this guide, we’ll give you the rundown on the best marketing tools for small businesses and explain how to find tools that are a perfect fit for your biz. We’ll also walk through the marketing tools GlossGenius has as part of our all-in-one booking, payments, marketing, and business management platform for beauty and wellness professionals.

What Is a Marketing Tool?

At its core, a marketing tool is any resource, app, or software you use to promote your brand and reel in potential clients. Think of it like a virtual hype team working behind the scenes to boost your visibility and make sure people know just how amazing your services are. For example, email marketing tools blast messages to your client list and get people coming back into your salon or spa.

Marketing tools for small businesses are total game-changers when it comes to growth. They help you reach new clients and remind existing clients why they love returning. They also help you nurture brand love – the secret sauce that creates loyal, long-term fans.

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6 Types of Marketing Tools for Beauty and Wellness Businesses

Let’s explore the types of marketing tools every beauty and wellness biz should know about. From social media magic to SMS reminders, these tools help you slay the marketing game:

1. Social Media Marketing Tools

Examples: SproutSocial, Hootsuite, Later, Canva

Social media is where your clients hang out. Meet them there with engaging content that reflects your brand. With social media marketing tools, you can plan, schedule, and post eye-catching content that gets people excited to book.

You can use a third-party tool like the ones we suggest here. GlossGenius also offers social media tools built right into a booking and payments platform. Our social media marketing tools include a wide selection of social media templates for self-care businesses to promote openings, announce online booking options, and more.

Plus, you can link directly to your GlossGenius booking page on your social media pages so clients don’t have to hunt for an appointment. Even better, our AI tools help you save time on writing fabulous marketing material.

You can also pair these tools with others like Later, which makes it easy to schedule posts ahead of time and give followers a consistent feed. With these social media marketing tools in your pocket, it’s easier than ever to showcase your brand’s unique vibe and connect with clients.

2. Email Marketing Tools

Examples: Mailchimp, ActiveCampaign, Constant Contact

Email marketing gives you a direct line to clients’ inboxes. It’s perfect for sharing exclusive offers, updates, and beauty and wellness tips that engage clients and encourage them to check you out. With regular emails, you show clients you care and keep them connected to your services, even when they’re not in the chair.

There are many email marketing platforms out there for business of all sizes. GlossGenius gives you the tools you need to write and design stunning emails that reflect your brand. Then, you can use our system to send to your whole client list or specific clients (people who haven’t booking a service in 6+ weeks, your most loyal clients, and more). Plus you can automate email campaigns – send as many emails as you want at no additional cost. This is a powerful way to make your clients feel special, which helps you build loyalty and get people coming back.

3. Scheduling Tools

Examples: Calendly, Google Calendar

Scheduling tools aren’t just about booking appointments. They’re vital marketing assets that enhance client experiences and smooth out the whole process. 

If you’re just looking for a quick calendar tool, consider Calendly, Acuity Scheduling, or Google Calendar. A platform like GlossGenius’ allows you and your clients to do much more. Clients can view your availability, book appointments online in seconds, and join a waitlist for earlier timeslots slots if they desire. This makes your calendar airtight and empowers clients to take control of their self-care – even when you’re closed or can’t answer the phone. GlossGenius has forms and waivers built directly into your booking flow, and you can set it up to send automated reminders, follow-up messages, and before-and-after photo nudges to clients that propel your marketing campaign forward.

4. CRM Tools

Examples: HubSpot, Zoho, Zendesk

Customer relationship management (CRM) tools make great marketing resources since they help you build and maintain strong relationships with your clients throughout their experiences with you. 

Knowing clients’ likes and dislikes – and noting them down in a clear, organized way – also helps you tailor your marketing strategy. If you know one client loves skincare treatments while another loves hair styling, you can send personalized promotions and special offers for each service. This makes clients feel seen, valued, and excited to rebook. Plus, they’ll be more likely to shout you out to their friends, helping you grow your business organically.

With GlossGenius, you can keep scheduling and client notes in one place. Easily keep track of client details, service history, and preferences in one holistic system, so you can deliver a personalized experience that makes clients say, “How did they know?”

5. SEO Tools

Examples: Semrush, Google Analytics, Ahrefs

Search engine optimization (SEO) tools are essential online marketing tools for small businesses. 

In a nutshell, SEO improves your search visibility – the chance that potential clients will stumble onto your site when they use a search engine like Google. This helps you build organic traffic, and the more traffic you get, the more likely you are to convert visitors into loyal clients. Increased visibility also makes you seem like a more credible beauty and wellness authority, so clients are more likely to trust your expertise. 

GlossGenius allows you to build a website that screams glamor, luxury, or relaxation – whatever your vibe is. Then, you can optimize your content with SEO and start standing out online.

6. SMS Marketing Tools

Examples: Zapier, Postscript, Attentive

SMS marketing tools are perfect for connecting with clients in real time. Offering a one-day-only discount or flash sale? Want to share last-minute openings for appointments? Shoot your clients a text and watch the excitement unfold.

While standalone options are great, it can be clunky to have different platforms for each part of your marketing mix. Iif you want SMS marketing that’s built right into your booking and CRM, try GlossGenius. Our effective marketing tools are designed to reach your clients instantly and totally captivate their attention. They also create a sense of urgency that encourages clients to take action right away. Enjoy bigger and better bookings, and we do the rest.

Choosing the Right Marketing Tools for Your Self-Care Business

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With all the options out there, how do you find the right marketing software for your small business? Here are four crucial questions to consider as you make your choice:

1. What’s your marketing strategy?

Start by identifying your marketing strategy and the specific goals you want to achieve. Do you want to boost your social media presence or improve your email outreach, and why? Are your clients more likely to engage with your brand on Instagram, or do they prefer getting exclusive offers in their inbox?

Different marketing tools serve different purposes, so it’s essential to know precisely what you want. By understanding your unique needs, you can select tools that truly benefit your business and align with your vision.

2. How much do the tools cost?

When it comes to choosing your marketing tools, budget is everything. You want to make sure your fabulous plans don’t lead to financial chaos. Evaluate the costs of each tool and ensure they fit within your marketing budget without sacrificing quality.

Think beyond the upfront expenses. Consider any sneaky ongoing fees for subscriptions or additional features that could pop up. Look for platforms that offer flexible pricing plans so you can get the best bang for your buck without breaking the bank.

Remember, investing in the right tools can lead to a big payoff. Weigh the costs against the potential benefits, but don’t skimp on quality just to save a few dollars. Think of it as an investment in your brand’s future. Choose wisely, and your business will shine like the star it is.

3. Are the tools easy to use?

Usability matters. Choose options that are intuitive and easy to navigate, especially if you don't have a technical background. The last thing you want is to spend hours figuring out how to use complicated software. 

Look for platforms with user-friendly interfaces, comprehensive tutorials, and responsive customer support. A seamless user experience saves time and helps you get the most out of your experience. That way, you can focus your energy on what really matters – delighting clients and growing your business.

4. How many tools do you need?

When deciding which marketing tools to add to your arsenal, consider how many you actually need to get the job done. If you want to go all-out on marketing, you may need several different kinds of tools to reach your audience through email, social media, and other avenues.

Finding dedicated tools for each type of marketing may seem appealing. But juggling multiple subscriptions can be a headache and may leave you feeling scattered. Plus, relying on a patchwork of platforms may make your marketing strategy feel less cohesive, like an outfit that doesn’t quite come together.

Opting for an all-in-one marketing solution saves you precious time and brainpower. GlossGenius’ platform integrates several different types of marketing tools, like social media marketing, online booking, and a custom website builder. Achieve perfect marketing harmony and take your business to dazzling new heights.

Scale Your Business With GlossGenius

In the beauty and wellness world, the right marketing tools are key to connecting with clients and growing your business. They’re doubly important for small self-care businesses – where every client interaction counts.

GlossGenius is the perfect marketing solution for small self-care businesses. Along with our online booking, payments, and marketing tools, we offer features like Reports & Analytics, Loans, and Payroll. Elevate your brand and streamline your operations all in one place. 

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