Follow-up emails are a great way to connect with your clients and ensure future satisfaction at your salon business. This article will explore the many benefits of writing client follow-up emails, as well as provide tips on drafting one, and some follow-up email ideas you can customize for your own use. 

How to Write a Good Follow-Up Email for a Salon Client

Sending a follow-up email to clients after their appointments is a friendly way to improve the customer experience, leading to higher satisfaction and retention rates for your salon business. This type of beauty salon message is most effective when it makes the client feel good about themselves and pleased with their choice in your business. Below, we’ve built a handy guide to help you craft your own effective client follow-up email. 

5 Benefits of Sending Follow-Up Emails To Your Salon Clients

Don’t underestimate the impact of a client follow-up email. There are several benefits in store for your business once you learn how to harness the power of a well-crafted message to your clients. 

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Stronger Relationships

Thanking clients for their business can help them feel valued as a customer, and that you sincerely appreciate their support. Clients can spend their money anywhere, but a personalized thank you can make sure they feel good about spending it at your business.

Increased Retention

It can be tricky turning new clients into loyal ones but that’s where a follow-up email can help. It’s easy for clients to feel like they’re only revenue machines for a business, but communicating your appreciation for those who spend their time and money at your business not only fosters strong relationships but makes it more likely they’ll return to your salon in the future. 

Marketing Opportunity

While you don’t want to be pushy or go for the hard sell, a follow-up email is also a chance for you to inform your clients about any new or upcoming promotions, services, and other opportunities they might want to take advantage of, potentially leading to an increase in revenue. 

A Chance For Feedback

A follow-up email to clients also gives you a chance to hear their direct feedback about your business and services. Gaining insights about your clients’ experiences in your salon can help you see what’s working and what isn’t, allowing you to make any improvements necessary to better support their time at your business. 

Promote Good Reviews

If your client had a great experience at your salon, they might be more inclined to leave a positive review (if you ask nicely!) about your business. Making it easy for clients to leave a good review by providing a convenient link in your follow-up email may increase the chance they actually will. 

5 Types of Beauty Salon Follow-Up Messages & Examples

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There are different types of follow-ups you can send to your clients, it all depends on what you want to accomplish with your message. Below we’ve outlined several follow-up email ideas you can customize to enhance your client relationships. 

A Simple Thank You

Not sure how to word exactly everything you need to say? Sometimes a simple “thank you” and expression of gratitude for the client’s recent visit is all you need. 

Example 1

“Hi (Client Name), thanks so much again for your recent visit. We hope you enjoyed your (Services) with us, and we look forward to seeing you again soon.” 

Example 2

“Thank you (Client Name) for your recent visit at (Business Name). We’re grateful you chose us for your [Services] and hope we can serve your needs again in the future!”

An Opportunity To Book Again

Your follow-up email to clients is a great opportunity to give them a quick and convenient way to re-book services for next time. 

Example 1

“Hi (Client Name), thank you for your recent visit at [Business Name]! For your convenience, we’ve included a link to book your next appointment, or feel free to give us a call at (Business Phone Number) to schedule.” 

Example 2

“Thanks again for visiting us at (Business Name). If you’re happy with our services and want to save time, follow the link below to book your next appointment, or call us at (Business Phone Number).”

A Feedback Request

If you’re wondering how your clients feel about their beauty salon experience, just ask! A client follow-up email with an option to leave feedback can prove hugely insightful to your business operations, showing you what you’re doing well, while also potentially highlighting areas that need improvement. 

Example 1

“Hey (Client Name)! We’re grateful you chose us at (Business Name) for your recent (Services). When you have a moment, we’d love it if you could fill out a brief survey we’ve included in the following link to let us know about your recent experience. You can also always call us with questions or concerns at (Business Phone Number).”

Example 2

“(Client Name), thank you again for your recent business at (Business Name). We’re always striving to provide top quality services for our clients, which sometimes includes reaching out directly to ask how we’re doing! When you have a moment, please feel free to respond to this email with any questions, comments, or concerns you have regarding your recent experience at our salon. Or, click the following link to take a brief survey.”

A Promotion

You don’t want to hit the marketing pitch too hard, but you can still use your client follow-up emails as an opportunity to promote additional or future services. 

Example 1

“Hey (Client Name)! We’re stoked you chose (Business Name) for your recent (Services) and hope you enjoyed your time with us. Just a reminder that all (Services) are “10% off on Wednesdays”, so click here to book now and reserve your spot!”

Example 2

“(Client Name), we hope you enjoyed your recent experience here at (Business Name). We’d love for you to come back and visit us soon. In the meantime, you can find us on social media at (Social Media Handles), or click this link to see our website and explore what other services we provide. Thank you!” 

A Reminder

If it’s been a while since you’ve seen a client, a follow-up email is the perfect way to nudge them. 

Example 1

“Hey (Client Name), it’s been a while since we’ve seen you! We hope everything is well, and are happy to help book you in for your next (Services) appointment. Click the link below to view our calendar and find the perfect time to visit us again.”

Example 2

“Long time no see, (Client Name)! Just a reminder that you can always call us at (Business Phone Number) or self-book your appointments online through our website at (Link) for all your (Services) needs. We hope you’ll need us again soon, and we look forward to providing you with excellent service!” 

How To Write A Follow-Up Email To Your Salon Clients In 3 Steps

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Writing a client follow-up email doesn’t have to be difficult, and once you settle on a format, some scheduling software will let you auto-populate details with your clients’ data, making it easy to specifically tailor to them. The following steps can help guide you through the process of drafting your own follow-up email. 

Mind The Timing 

The best time to send an appointment follow-up is 24-48 hours after the client’s visit. This way, the experience is still fresh in their mind if they need to provide feedback regarding their experience or are considering whether to rebook. 

Show Gratitude

Tell the client how much you appreciate their business, and thank them for trusting you with their services. Clients like to know that you value their time, not just their money, and acknowledging their choice in your business can help foster a positive relationship. 

Get Feedback

A survey will give you the necessary insights to improve your business. Include a link or form that can give the client an opportunity to share their feelings regarding their recent experience. The survey can be a simple multiple choice, ranking system, or text boxes so clients can write whatever they want. 

6 Tips To Write a Good Salon Follow-Up Email

Whether you’re drafting a nail or hair salon email follow-up, your message should contain all the necessary components to create text that is effective and coherent. Keep your follow-up email to clients simple and professional with the following tips:

Include A Compelling Subject Line

You want to write a subject line that catches your client’s attention. Including a CTA in your subject line can be an effective way to spur clients to take action. For instance, “Hey (Client Name), do you have 5 minutes to tell us how we’re doing?”

Use The Client’s Name

Make it personal by referring to your clients by name. You can also mention the services they received so that the message feels specific and targeted, rather than a mass email. 

Encourage Clients To Engage

Keep your clients engaged with your business by keeping things convenient. You can do this by including a handy link for clients to book their next appointment, or a survey to provide feedback. 

Keep It Light

You want to keep your tone warm and friendly, yet professional. You don’t want to beg your clients for anything, or treat them like a sales opportunity. Stay courteous and polite, and always thank the client for their time. 

Keep It Brief

Try not to write your clients a novel—reading a nail or hair salon email follow-up shouldn’t feel like homework! Thank the client, briefly mention any upcoming services or promotions, and encourage them to book their next appointment. It’s as simple as that. 

Proofread

Even an automated beauty salon message needs a professional touch. A well-drafted follow-up email free of typos and grammatical errors can show your client you're serious about quality. A message riddled with spelling mistakes can seem rushed and sloppy, and can look like you don’t care about how clients view your business. 

4 Mistakes To Avoid In Salon Follow-Up Messages

Even the best intentions can get misconstrued in a poorly written follow-up email. Here are some common mistakes to avoid when creating your own follow-up email to clients. 

Too Generic

It’s always good practice to say thank you, but a vague message that seems cold or impersonal is just as bad as not saying thank you at all. Don’t forget to include personal details like a name and/or a reference to the client’s services to keep the relationship thoughtful and specific. 

Too Frequent

While it’s okay to market your services and send the occasional promotional email, sending too many messages can overwhelm your clients and make them want to unsubscribe to future updates. Keep your follow-ups infrequent and only related to a client’s recent appointment. 

Waiting Too Long

You want the salon experience to still be fresh in your clients’ minds when you send your follow-up, so don’t wait too long to send it out. A good rule of thumb is to schedule the email to go out 24-48 hours following their appointment. 

Using The Wrong Tone

A client follow-up email is not the time to try and push or guilt your clients into spending more money at your business. Stay light and friendly, and simply show your gratitude for their choice in your salon. 

Enhance Client Relationships with GlossGenius

Salon owners can benefit greatly from a well-timed client follow-up email. From increased client retention to higher revenue potential, an effective follow-up will make your clients feel valued and encourage their continued business.

GlossGenius is an all-in-one platform for salons that can help take care of your everyday needs while you focus on growing your business and delivering A-plus service to your clients. With GlossGenius, you can automate follow-up emails with our Marketing and Client Notifications tools, and take advantage of a number of other useful features to streamline your business. 

Try GlossGenius free for 14 days!

Sign up for a 14-day free trial with GlossGenius today to explore all the other ways our platform can support your business through enhanced client communication and management.