How to Grow Clientele as a Lash Tech (10 Strategies)

Ever thought of making eyes sparkle as your day job? That's the life of a lash tech. But just like fluttering lashes, attracting clients can be delicate work.

We've all been there: starting out, looking for ways to grow our clientele. The beauty industry is no different – it’s filled with competition and finding new clients isn't always easy.

Imagine walking into a bustling salon full of loyal customers who keep coming back because they love your service – that's what you want right?

This post will provide practical advice to help you achieve that goal. From branding yourself uniquely in the market to strategies like creating loyalty programs and harnessing social media – we got it covered! Get ready, we're about to dive deep into building your dream eyelash business!

How Do I Brand Myself as a Lash Tech?

Lash tech branding

Your brand is your promise to clients. It's what makes you unique in the sea of lash techs out there. But how do you create this special identity? Here are some ideas.

Create Your Unique Selling Proposition (USP)

Think about what sets you apart from other lash techs. Maybe it's your specialized training, or perhaps it’s the exclusive products that only you offer. Pinpointing your USP lets people know why they should choose YOU over others.

A good example might be offering online booking. Providing a convenient online booking system could be a major advantage for customers, saving them time and helping to distinguish your business from competitors.

Craft Your Visual Identity

This involves creating a logo, choosing a brand name, colors, and fonts that reflect who you are as a lash technician and professional. If possible, hire a designer because visuals play such an important role in branding.

If hiring isn't within budget right now though don’t worry. You can use free tools online like Canva or Adobe Spark until things pick up financially.

Establish Your Online Presence

Having an online presence is essential for any business in this digital era, and that includes yours. This means setting up social media accounts on platforms where potential clients hang out: Instagram, Facebook, even TikTok if applicable – wherever they are, so should we.

Remember, social media isn’t just about promotion – it’s also an opportunity to connect with your clients and potential customers. Make sure you engage with them regularly by responding to comments or messages as quickly as possible.

10 Strategies To Get More Clients for Your Eyelash Business

Here are 10 strategies to grow clientele as a Lash Tech:

  1. Have a booking website
  2. Create a referral program
  3. Get on social media
  4. Allow walk-ins
  5. Purchase online ads
  6. Brand yourself
  7. Cross promotion
  8. Email and SMS marketing
  9. Provide a great client experience
  10. Ask for referrals

Okay, let’s go a bit deeper into each one.

1. Have a Booking Website

Clients love convenience, and a booking website lets your clients schedule appointments anytime, anywhere. You need not fret about managing schedules or missing calls while working on a client. It creates a win-win for both parties.

Lash tech booking website
Lash and Beauty Bar's GlossGenius booking website

GlossGenius's website builder tool is designed specifically for beauty professionals like you – allowing you to create an automatic online booking system that allows your lash tech business to grow.

Having a booking website for your business can allow you to have:

  • 24/7 Accessibility: A booking website makes sure that your business is "open" for appointments around the clock. Whether it's late at night or early in the morning, clients can book their preferred slots without waiting for your salon's operating hours.
  • Automated Management: Forget about manually tracking appointments on paper or through various messaging apps. With a dedicated booking site, all appointments get centrally organized. It can automatically handle rescheduling, cancellations, and even send out reminder notifications to reduce no-shows.
  • Professional Image: Having an official website not only makes booking easier but also lends an air of professionalism to your business. It provides an opportunity to showcase your portfolio, client testimonials, and any special certifications or qualifications you might have.
  • Tailored User Experience: A website can be customized to match your brand's aesthetics, creating a cohesive look and feel that resonates with your target audience. With quality photos and descriptions of each service, clients can know what to expect, making them more likely to book.
  • Efficiency: Say goodbye to time-consuming phone tag or back-and-forth text messaging to find suitable times. With a booking website, clients see your availability in real-time, pick a slot that works for them, and even choose their desired service. This frees you up to focus on your work and not get interrupted with scheduling matters.
  • Integration with Other Tools: Modern booking websites often come with the ability to integrate with other digital tools. This could include payment gateways for deposits or full payments, integration with email marketing platforms for promotional campaigns, or even syncing with accounting software for smoother financial tracking.
  • Features Tailored for Beauty Professionals: Platforms like GlossGenius are crafted keeping the unique needs of beauty professionals in mind. With a user-friendly interface, they offer features that are directly beneficial for lash techs and other beauty service providers. From showcasing service menus to integrating client intake forms, every detail can be curated to offer a polished and efficient booking experience.

2. Create a Loyalty/Referral Program

Loyalty programs give customers incentives to keep coming back and referring friends. Rewards can range from discounts to free services after accumulating points over time.

This strategy not only retains existing clients but also attracts new ones through referrals, making it doubly effective. When clients see that their loyalty is valued and rewarded, they are more inclined to return to your salon for their lash needs. Over time, these repeat visits not only boost your business's profitability but also help in establishing a solid client base, which is crucial for sustained success in the industry.

3. Get on Social Media

Social media platforms are fantastic places to showcase your work and attract potential clients who love the magic touch of your lash transformations. If they see something they love, they'll want the same treatment too. It's all about visibility in this digital age.

The power of social media should never be underestimated when trying to grow clientele as a lash tech.

4. Allow Walk-Ins

An open-door policy may seem old-school amidst today’s online-centric world, but don't discount its effectiveness yet. In fact, many people prefer walk-ins because of their flexibility – no appointment needed.

Making yourself available for spontaneous visits could bring more traffic (and revenue) into your salon.

5. Purchase Online Ads

Google ads example for lash techs

Digital ads can help expand reach beyond word-of-mouth or physical location. They let you target specific demographics and geographic areas, maximizing exposure to potential clients.

For example, with Google Ads, you can bid on keywords like “lash tech in [your location].” This way you can attract people looking for your services in your local area. Of course, change “your location” with your actual city or state.

You might be surprised by how many people discover your business through a simple online ad.

6. Brand Yourself

Creating a unique personal brand is essential to stand out from the crowded field. You've likely heard the phrase, "People buy from people, not companies." And as a lash tech, you are your brand.

To make it resonate with potential clients, make sure you're not just another face in the crowd. Tailor your personal branding efforts to truly reflect your style, beliefs, and the unique touch you bring to your craft. This could involve sharing personal stories related to your profession, consistently showcasing your unique techniques, or even regularly sharing tips and tricks. When people connect with your personal brand, they're more likely to become loyal customers.

7. Cross Promotion

One way you can grow organically is to partner with local businesses that share a similar target audience but aren't direct competitors. This could be hair salons, spas, nail artists, or even local boutiques. You could offer joint packages or promotions, like a discount to a nail service after a lash appointment, or vice versa. Hosting joint events or online giveaways can also be a fun and effective way to cross-promote and gain exposure to each other's clientele.

8. Email and SMS Marketing

SMS marketing with GlossGenius

An engaged email list can be a gold mine. Start by collecting emails and phone numbers (with permission) from your existing clients and anyone interested in your services. Regularly send out newsletters with updates, promotions, and tips related to lash care.

SMS campaigns can also be particularly effective for appointment reminders, special discounts, or last-minute openings. Remember, it's not just about promoting yourself – offering genuine value in your communications, like care tips post-lash extensions, can go a long way.

9. Provide a Great Client Experience

Creating a great lash tech client experience

Exceptional service often speaks louder than any marketing tactic. From the moment a client books an appointment to the aftercare service you provide, every touchpoint should be top-notch.

Make sure your workspace is clean and comfortable, listen to your clients' needs, and always aim for perfection in your service. A client who feels valued and satisfied will not only return but also become an advocate for your services.

10. Ask for Referrals

Word of mouth remains one of the most powerful forms of marketing. Encourage your satisfied customers to spread the word. You can set up a referral program where both the referrer and the referred get a discount or a small free service.

Make it easy for them by providing business cards or referral codes. It's also beneficial to ask for reviews on platforms like Google, Yelp, or even social media. Positive reviews can greatly influence potential clients who are researching lash technicians in the area.

How Long Does It Take To Build a Lash Client?

Building a solid client base as a lash tech isn't an overnight success story. Just like growing luscious, voluminous lashes takes time and patience, so does building your clientele.

This process can be quite varied in length, influenced by factors such as location, competition, marketing efforts and of course – the quality of service you provide.

Social Media Presence

If used effectively, social media platforms like Instagram can help speed up the process too. With just a few clicks, you can reach hundreds or even thousands of potential customers. But remember – consistency is key.

Regular posts showcasing before-and-after photos or educational content about lash care will engage users and increase interest around your services.

Pricing Strategy

Your pricing strategy plays a big role in how quickly you can build your client base. If your prices are too high, it may deter potential clients. But if they're too low, you might be undervaluing yourself and your services.

Finding the right balance is key to attracting new clients without selling yourself short.

Location and Competition

Just remember to double-check your work at every stage, ensuring it aligns with the language you're targeting. Write like a native US English speaker would, keeping any links intact. Don't forget – proper HTML formatting is key and no encoded characters should be present. And hey, aim for that Flesch-Kincaid readability score of above 60 while maintaining a professional tone.


Building your dream eyelash business doesn't happen overnight. It's about patience, strategy, and dedication.

Branding yourself as a unique lash artist is the first step. This differentiates you from the competition and draws in clients who value what only you can offer.

You learned how to build clientele as a lash tech using ten proven strategies. From establishing an online presence with booking websites and social media, to engaging existing customers through loyalty programs – every tool counts.

Cross-promotion with other businesses broadens your reach while great client experience solidifies their loyalty. And never underestimate word of mouth!

If there’s one thing to remember: Building loyal clientele takes time but armed with these tips, you're ready for success! And if you’re ready to take your lash tech business to the next, be sure to sign up for a free trial of GlossGenius (no credit card required).

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