7 Best Spa Marketing Software to Grow Your Clientele

I know how tough it can be nowadays to really make your spa stand out and bring in tons of new clients. You want to wow them and keep them coming back, right? Well I've got some game-changing news for you – there are some amazing spa marketing software tools out there designed to help take your business to the next level.

I want to share the inside scoop on seven of the very best ones for 2024. We'll talk about how they can totally transform the way you attract new clients, communicate with regulars, and grow your spa overall.

From boosting your social media to sending targeted emails and text messages, these tools give you the power to turn up the heat on your marketing game. And I'll break down the costs, features, all the deets you need to find your perfect match. Ready to really make a splash and watch your spa thrive? Let’s dive in.

What Is Spa Marketing Software?

Imagine a digital fairy godmother for your spa business, but instead of a wand, she's got high-tech tools to bring clients through your doors. That’s what spa marketing software does – it's the magic behind growing your clientele and keeping them hooked. With this kind of spa software, small spas can punch above their weight in the big leagues of customer engagement.

Why? This tech gives you the capability to reach out to customers in their preferred environment – whether it's on their mobile phones or computers. From email blasts that aren't boring (think promos they actually want) to SMS messages that remind them it's time for some pampering, this tech helps make sure you’re always on their minds.

This isn’t just about sending out discounts willy-nilly, it’s about creating experiences so delightful that clients book again before even leaving your treatment rooms. Spa marketing software lets you do all these without breaking into a sweat – or breaking the bank.

What To Look For In A Spa Marketing Platform?

Picking the right spa marketing platform is like finding the perfect shade of lipstick – it has to fit just right with your brand and make you stand out. When deciding what platform to use, consider choosing one that has these marketing features:

  • SMS Marketing: Think quick automated nudges reminding folks of their next relaxation session or last-minute deals – they're little texts with big impact.
  • Email Marketing: Tailored emails that speak directly to each customer build relationships stronger than gel nails – trust me on this one.
  • Website Builder & Self-Service Booking Calendar: A website that captures your spa’s essence paired with seamless online booking equals digital nirvana for both you and your clientele.
  • Social Media Integration & Online Reviews: Clients can hit 'book now' while double-tapping their fave posts – convenience at its finest – and glowing reviews are showcased front and center for all those potential new faces searching Yelp during lunch breaks.
  • POS (Point of Sale) System: This allows you to collect payments from those self-service booking opportunities.

Okay, now that we know what type of functionality we should look for to streamline our spa marketing efforts, let’s look at some of the best spa marketing software on the market right now.

Top 7 Best Spa Marketing Software in 2024

Here are our top picks for the best spa marketing software:

  1. GlossGenius
  2. Vagaro
  3. Booksy
  4. Mindbody
  5. Meevo
  6. Square
  7. Fresha

Alright, let’s take a look at what each platform has to offer.

1. GlossGenius

GlossGenius marketing tools

Women-founded in 2016, GlossGenius is a spa management platform used by thousands of beauty and wellness professionals. Its helps spa business owners with everything from appointment booking to helping you reduce no-shows.

But, GlossGenius also has a suite of marketing tools that acs as your personal marketing assistant who knows exactly how to charm your potential, and existing, clients.

Here are some notable marketing features GlossGenius comes with:

  • SMS and email marketing to send clients reminders and promotions
  • A free booking website so clients can book their own appointments
  • A mobile app to help you manage your spa operations on the go
  • A credit card reader with Apple Pay and Google Pay capabilities
  • Client review management
  • Yelp and social media booking integration

Since day one, GlossGenius has focused on it’s community and making sure spa and salon owners not only have to tools to serve their clients, but also are equipped with features to help them grow more of their clientele.


Let’s talk pricing. We all love clear pricing without hidden costs popping up like unwanted pimples before prom night. GlossGenius offers straightforward pricing plans that start at just $24 per month for individual professionals. For the value you receive, this is one of the best deals on our list. And for larger spa businesses, plans start as little as $48 per month – a total zen experience for your wallet.


You trust reviews from real users about as much as skin advice from someone with flawless complexion – they've been there, done that. People rave about how easy it is to integrate Yelp bookings directly through GlossGenius or get social media butterflies booking appointments while scrolling through their feeds.

2. Vagaro

Vagaro spa marketing tools

Finding the right client can be a daunting task, but Vagaro makes it easy by putting you in their bustling marketplace for clients to discover and book with you instantly. Well, Vagaro turns the table by putting you on display in their bustling marketplace. Here clients don’t just find you, they can book with you then and there.

But once they’ve found their way into your comfy massage chairs, how do you keep them coming back? Easy – through smart customer review management tools that make every word of praise count twice as much.

Now let's talk reach-outs. We're living in an age where our phones buzz more than bees near a hive, and that's something Vagaro understands well. With email and SMS marketing capabilities baked right into its platform Vagaro helps makes sure your message isn't just sent; it’s seen.


The best part about this all-in-one toolkit? It won’t break the bank. Vagaro starts at $25 per month and scales with additional team members. Pricing is as layered as an onion (or should we say... parfait?) offering options from basic necessities to premium features without demanding premium fees.


We know hearing straight from the horse’s mouth matters most when making decisions – which is why real user reviews can be so telling. The verdict seems clear: users rave about how easy Vagaro makes managing bookings and keeping tabs on client satisfaction scores – all while helping drive repeat business through targeted campaigns designed using insights only data nerds could love (but everyone appreciates).

3. Booksy

Booksy spa marketing tools

Say goodbye to the days of juggling appointments on a paper calendar. Booksy brings your spa into the digital age with a bang – or should we say, a tap? Their marketplace doesn't just expose you to clients – it's like having a billboard in every potential customer's pocket.

And you know what feels better than getting five stars? Sharing them for all to see. Collecting reviews is super important – it's the word-of-mouth gospel in our online world today.

We're not done yet. With email and social media templates from Booksy, crafting catchy campaigns is as easy as pie. And who doesn't love pie? Whether it’s whipping up an irresistible promo or sending out those crucial message blasts, this software has got your back.


Booksy pricing starts at $29.99 per month and scales with additional staff members.


4. Mindbody

Mindbody marketing tools

Using Mindbody's suite of marketing tools, you can take your spa business to the next level. Similar to Vagaro, Mindbody has a marketplace where potential clients can discover your services.

Mindbody also helps you create buzz with deals that make clients feel they’ve hit the jackpot without breaking your bank account. We’re talking about automated outreach here too – it keeps those appointments rolling in while you focus on delivering five-star experiences.

SMS and text marketing? Check. Because who doesn’t love getting sweet nothings (or appointment reminders) pinged straight to their phone?

Last but not least is review management – a knight in shining armor protecting your online rep from any potential dragons (aka bad reviews). Smooth over bumps by managing feedback directly within Mindbody’s platform – it’s crisis management made easy.


Mindbody’s pricing starts at $129 per month for their entry-level plan. To get more accurate pricing offers custom pricing for individual needs. Check out their pricing


You don’t have to take my word for how great Mindbody is – just peek at user reviews. Real-life success stories gush about increased bookings and smoother operations all thanks to this software magic wand waving away previous pains.

5. Meevo

Meevo spa marketing tools

Meevo is an established spa marketing software that has been around for some time now. The platform comes equipped with a suite of marketing tools, helping you do everything from crafting personalized messages that resonate with each client to sending appointment reminders. But why stop there? Their online presence management makes sure your spa shows up on every digital map – critical for attracting in those who are googling 'best massage near me' at this very moment.

Social media isn’t just where people post pictures of their brunch anymore – it’s where they find their next pampering session. So, when Meevo steps in with its social media post scheduler, it feels like having an expert team right by your side planning out all those likes-worthy posts weeks ahead.


Let’s talk pricing. Meevo does run on the more premium side when it comes to pricing, with plans starting at $139 per month for up to five team members.


Meevo does have an older feel to the platform, so much so that some other new tools might have found ways to improve user-friendliness. Because of this, Meevo has some mixed reviews. Some customers love it for it’s all-in-one approach to spa marketing software, while others complain about payment processors and usability.

6. Square

Square for spas

If you're looking for ways to keep those appointment slots full, think of Square's marketing tools as your personal cheerleading squad. They give you an edge with SMS and email marketing so effective they could probably sell sunscreen in winter. Their reminders? Imagine having a virtual assistant who never forgets a birthday or an appointment – yup, that’s what these reminders are like.

The real beauty lies in how integrated everything feels. With just a few clicks here and there, you've got campaigns rolling out like red carpets inviting clients to book their next visit. And let's not overlook the convenience factor – we’re talking about quick scheduling during lunch breaks or while waiting for coffee, now that’s multitasking at its finest.


Square has a free plan that charges you based on transaction fees. They also paid plans starting at just $29 per month. With Square’s transparent pricing, you'll know exactly where every penny goes.


Dive into reviews from businesses using Square, and it feels like hitting the jackpot of golden nuggets on how this software takes client engagement up several notches. These testimonials shine light on features working wonders for spas big or small – much more convincing than any sales pitch I could muster up.

7. Fresha

Fresha spa marketing tools

Imagine a bustling digital marketplace where clients can stumble upon your spa like a hidden gem. That's what Fresha provides with its client-friendly platform. Clients love the ease of self-booking, which is like giving them the VIP pass to manage their own appointments. But wait, there's more. You get insightful reporting and analytics that act as your personal business advisor, guiding you through peaks and valleys.

Email marketing? It’s included too. Think of it as your silent salesman that reaches out to clients without any awkward cold calls or aggressive pitches – just smooth, engaging emails that keep them coming back for more pampering.


Surely all these features must cost a pretty penny? Here's the twist: Fresha boasts an attractive pricing model designed for small businesses in mind. Just like Square, Fresha has a free plan that charges you based on transaction fees. This means if you’re a growing salon, the more clients you have the more you will end up paying. If this pricing model is not something that attracts you, then it might be worth looking into an alternative.


We know actions speak louder than words but listen up; reviews are where customers do both – they act by returning and they speak by raving about their experiences online. With Fresha’s streamlined review management system, happy clients can easily spread good vibes about your services far and wide across the internet galaxy.


So, we've walked through the garden of spa marketing software. We’ve seen tools that make bookings a breeze and client relationships stickier than honey. Remember GlossGenius with its sleek website builder? Keep that in your toolbox.

We talked about Vagaro's marketplace where visibility is king, and Booksy's message blasts that echo like a town crier for deals. Meevo keeps social media on schedule while Square sends those crucial reminders out without fail. And Fresha? It crunches numbers to reveal what truly resonates with clients.

Your journey starts now – pick up this spa marketing software and watch as doors open to growth, loyalty, and success you never thought possible. The path is clear – it's time to stride forward confidently into a future teeming with booked appointments and satisfied customers!

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