Independent lash techs often dream of leaving the traditional salon scene behind. But figuring out how to start a lash business on your own is daunting. What tools do you need? How do you attract clients? That’s not even to mention navigating permits and finances.

The good news? Building your lash empire is totally doable with the right plan. In this guide, discover the perks of becoming your own boss, the key factors to consider before launching your business, and the steps to turn your lash business dreams into reality.

3 Benefits of Starting Your Own Lash Business

If you’re unsure whether starting a business is the right move, let us talk you into it. Here are three ways it could benefit you:

1. Flexible Schedule

Imagine a world where you’re not tied to someone else’s schedule – sounds like a dream, right? Starting your own lash business means deciding when and how you work. Afternoon appointments only? Go for it. Weekend warrior? Totally your call.

This flexibility helps you balance your life so you can take care of priorities like extra family time, self-care, or your next side hustle. Owning your schedule doesn’t just mean freedom. It means independence. Say goodbye to the 9-to-5 grind and hello to a work-life balance that works for you.

2. Better Earnings

When you’re your own boss, your earning potential is practically limitless. You’re no longer splitting profits with a salon or dealing with low commission rates. Instead, you can charge premium prices that reflect your true worth, especially when you develop a signature style or stellar reputation.

And don’t forget about upselling! Specialty lash extensions, lash lifts, and aftercare kits can add serious cha-ching to your bottom line. Your hard work goes right to your bank account, so every lash you apply feels much more rewarding.

3. Strong Client Relationships

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You know those clients you just click with? Running your own lash business allows you to surround yourself with loyal customers who feel like extensions (pun intended) of your inner circle. 

When you’re in charge, you can create a boutique experience that’s personal and unforgettable. Maybe you remember clients’ favorite lash styles or keep up with the latest tea in their lives. These little touches show clients that they’re more than just a name on your calendar – they’re helping you build a business based on love, trust, and really good lashes.

As a plus, solid client relationships are the backbone of your brand. They help you get glowing reviews and word-of-mouth referrals that maximize your client base. When clients can’t stop raving about your business, that’s the ultimate win.

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How To Start a Lash Business in 10 Steps

So, what should you do if you’re ready to start building a lash business? Here are the steps you need to take to get off on the right foot:

1. Analyze Demand

Before diving in, take a close look at the lash market in your area. Who’s already offering lash extensions, and what are they charging? Is there a gap you could fill, like premium lash services or budget-friendly options? Research trends and talk to potential clients to understand what they’re looking for. 

Understanding demand and competition helps you position your business strategically and meet local needs. A little homework now saves you big headaches later – and gives you a head start on standing out in a crowded market.

2. Craft Your Business Plan

Your business plan is the blueprint for your success. It should include clear short-term goals, actionable strategies, and a financial game plan. And obviously, it should include your lash business name. A solid plan keeps you focused and builds your business on a strong foundation.

Break down your startup costs – think lash tools, studio rent, and marketing expenses – and map out how much revenue you need to hit your profit goals. Don’t skip the marketing section, either! Whether it’s based on social media, word of mouth, or client loyalty programs, having a strategy in place sets you up for steady growth.

3. Get Licensed

Before you start giving clients the lashes of their dreams, you need a license to practice. In most areas, you need a cosmetology or esthetician license, but some states (like Missouri and Alabama) don’t require one at all. Do your research to avoid potential fines and penalties. The American Lash Association (ALA) has a lot of the information you need, so start there.

4. Gather Financing 

Unless you’ve got a lot of money in the bank, you likely need help getting enough cash to open your doors. 

First, you need to figure out how much you need. The Small Business Administration (SBA) has a good tool that can help you calculate startup costs and estimate the amount. Next, apply for a small business loan. Just make sure you’re ready to take on the debt and the responsibility of paying it back.

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5. Handle the Legal Requirements

Once you have your business plan ready, it’s time to tackle the legal stuff. Start by filing the paperwork you need to officially register your lash business with your local government. Depending on your area, there might be other legal hoops to jump through, like additional permits, health inspections, or even signage. Do your homework to avoid surprises.

You also need professional liability insurance to cover potential claims against you – for example, in case someone has an allergic reaction to adhesive or a tragic lash mishap. Planning to hire staff? Research additional insurance requirements, like workers’ compensation, to keep everything above board.

Getting these details squared away first thing gives you peace of mind so you can focus on what matters: wowing your clients and building your business without any disruptions.

6. Choose Your Location

Are you envisioning a cozy home studio, a chic salon suite, or a storefront in a bustling metro area? Where you operate can make or break your lash business. Think about your target clientele and choose a convenient and easy location for them to access.

The right spot should align with your brand and budget while providing clients with a welcoming, relaxing atmosphere. Take into account factors like parking, visibility, and nearby amenities to ensure your location is a win for both you and your customers.

7. Set Up Your Studio

After you pick a spot for your business, it’s time to bring your vision to life. Start by designing a warm and welcoming space. Keep it bright, clean, and comfy to ensure clients feel totally relaxed the moment they walk in. Don’t skimp on the essentials, either. Invest in a high-quality lash bed, lighting, and tools that make your job seamless and elevate the client experience.

Remember, your lash studio is more than just a workspace – it’s the heart and soul of your lash business. Don’t forget to add some personal touches that make your space feel extra luxe, like soothing decor or a mini beverage station. A thoughtful setup helps your space feel like clients’ home away from home, which keeps them coming back.

8. Hire Staff

While it’s possible to launch a business on your own, you might want to hire employees – like admin staff or other lash artists – to take things to the next level. This is a big step, so it’s okay if you’re not ready. Just keep in mind that you might need extra hands to help you rake in enough profit to pay rent and other expenses.

Before hiring anyone, you need to set yourself up legally. Research how to hire employees in your area and make sure you have the right systems in place, like payroll and a plan to pay taxes. You also have to get an employer identification number (EIN) from the IRS. 

9. Create Your Website

When everyone’s searching and booking online, having a professional website isn’t optional. It’s an absolute must. Your website should showcase your services, pricing, and availability while making it easy for clients to book appointments. Add testimonials and high-quality photos of your work to wow potential clients and earn their trust.

Not tech-savvy? Don’t worry. GlossGenius’ Custom Website Builder makes it super simple to create a stunning site that’s tailored to your business. 

10. Start Marketing

Unless you’re located on a busy street corner, you have to market your business. Reaching out to customers and telling them who you are is the best way to get your name out there and start booking clients.

There are tons of ways to go about marketing. Start by looking at other businesses in your area and what’s been successful for them. Do they post on TikTok every day? Send regular texts and emails to existing clients? Take out print ads? Note down what works and start planning based on that. 

Using marketing tools from GlossGenius makes this whole process easier. From one platform, you can: 

• Create impactful email marketing and SMS campaigns 
• Get more Google reviews
• Encourage clients to book appointments straight from your website and Google
• Seamlessly integrate your social media accounts
• Use the built-in AI tool to generate compelling content

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5 Must-Have Elements for Your Lash Business

Now you know how to get started – but what do you need to start a lash business? Here are the top five essentials we recommend:

1. Booking Software

Managing appointments, payments, and client details doesn’t have to be a pain. With the right booking software, you can make scheduling a breeze for you and your clients. 

Look for software with bonus features, like automated appointment reminders, online payment options, and client notes. This helps you keep your business running smoothly and prevents that annoying back-and-forth between platforms.

Want to simplify your operations and wow your clients with a seamless booking experience? Check out GlossGenius’ Online Booking tools. GlossGenius takes scheduling to the next level with a sleek, user-friendly platform that handles everything from bookings to payment processing in one place.

2. Premium Lash Extensions

Your work is only as good as the materials you use, so invest in high-quality lash extensions. Look for premium options like silk or mink, which not only look stunning but also feel lightweight and natural for your clients. (Don’t worry, there are high-quality vegan opinions out there too.)

Also, offer a range of lengths, curls, and styles to ensure you can perfectly customize each client’s look. When you use the best lashes, your results will speak for themselves – and keep your clients coming back for more.

3. High-Quality Lash Tools

Precision is everything in lash artistry, and your tools need to match your skills. Stock up on high-quality tweezers, lash applicators, and a comfortable lash bed. These essentials make your job easier and help you deliver flawless results. 

Don’t forget about upkeep! Invest in sanitizers and backup tools to ensure you always have what you need.

4. Savvy Storage Solutions

Staying organized is non-negotiable when running an eyelash extension business. Savvy storage solutions keep your tools, supplies, and products safe and easy to reach. Invest in storage carts or labeled bins to create a streamlined setup that minimizes clutter and maximizes efficiency.

Having a designated spot for everything from lash trays to adhesives saves you time during appointments – you won’t waste a second searching for the perfect product. It also makes your workspace seem professional and polished. A tidy studio leaves a lasting impression on clients, showing them you’re as meticulous about your space as you are about their lashes.

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5. Lighting and Magnification

Perfect lashes require perfect lighting, so make sure your lash tech set-up includes a bright ring light or LED lamp so you can work in detail. Pair this with magnifying glasses or a headband magnifier for ultimate precision. 

Good lighting and magnification help you avoid mistakes so every lash application is on point. Plus, they reduce strain on your eyes – every lash tech’s most valuable asset.

Magnify Your Lash Business With GlossGenius

Starting your own lash business is a smart career move. It’s your chance to take control of your schedule, connect with clients on your terms, and unlock a salary you’ve only ever dreamed of. With the right tools, you can turn your passion for lashing into a thriving, successful business.

That’s where GlossGenius comes in. As an all-in-one solution for lash techs, GlossGenius offers everything you need to grow and manage your business seamlessly – including tools like Loans, Inventory Management, and Point Of Sale. Start your free trial today!