As a beauty or wellness professional, you know the best way to rebook clients is to keep them feeling happy, beautiful, and confident. But did you know that your client experience goes beyond the services you provide? From their initial online booking, through their service and checkout, building client loyalty starts before they ever step foot in the salon.
Fortunately, there are plenty of ways you can make a great first impression to encourage your clients to rebook. We've outlined five simple strategies you can employ.
Your salon website is, essentially, the face of your business. It should be stylish and easy for clients of all demographics to use. Add a list of the services you offer, display your prices, and throw in the ability to book appointments online, and you’ve made it as easy as can be for your clients.
You don’t have to be a web designer or master at coding to have a beautiful online booking website, either. GlossGenius makes it so easy to set up your own custom website – add your business name, logo, services, and you’re up and running in just a few minutes!
One of the best parts about online booking with GlossGenius – as opposed to keeping a paper appointment book – is that you can set up automatic appointment reminder texts and emails that go out to clients 24 hours before their appointment!
Simply head to Settings > Booking Controls & Notifications > Client Notifications > Reminders and toggle on Send Client Reminder Texts and Send Client Reminder Emails.
The old adage is true: out of sight, out of mind. The easiest and most effective way to stay top of mind with clients is to send them an email. Let them know about a special you’re running, or new products you’re stocking. Maybe it’s just been a while since they’ve dropped in for a service! Whatever the reason, shoot them a quick message to remind them you’re still around, and that your doors are always open.
Here are some other email ideas to get your creative juices flowing:
At the end of your emails, include links to book another appointment, so they can do so with a single click!
Many people come to see beauty professionals as more than hair stylists, lash technicians, tattoo artists, etc. More often than not, when you build the client relationship, they see you as a friend, confidante, and trusted advisor. Your clients want your honest advice, as the expert. Don’t be afraid to show off your knowledge!
If they’re curious about what you do, walk them through it. Maybe they're indecisive about trying a new style, or they want your opinion on a trend sweeping social media. They’ll feel more comfortable with you knowing that you can answer any and all of their questions, and they’ll be more likely to come back when they need a service done.
Are you carrying retail inventory? If not, you should be! Carrying products for sale creates a great segue for talking about a client’s beauty goals and how they can achieve them at home between appointments.
For instance, if a client asks to go platinum, they are probably going to need products at home that are color-safe and that will help lengthen the life of their color. When you sell them a purple shampoo or hydrating conditioner, every time they use those products, they’ll be reminded of your salon!
Carrying retail products also gives you an opportunity to host giveaways and other promos with your customers, keeping clients happy and engaged.
You've probably had really interesting conversations with some of your clients. They tell you about their great vacation they'll be going on in a few months, the dog they've just adopted, or the drama with relatives at a wedding. It's amazing to clients when you can remember those conversations and bring them up when you see them at subsequent appointments. But how can you remember to ask a client about the cute corgi that they got four months ago? The best way is to take client notes.
GlossGenius makes taking client notes a breeze. Simply head to Settings > My Preferences > Client Notes and toggle on Capture Client Notes from Me and Send Me Client Notes. We’ll send you a text after each appointment that you can respond to directly and your notes will automatically be saved under that client’s profile. We’ll also text you before their next appointment so your notes will always be on hand when you need them.
This way, clients will think you're a genius with perfect memory and they’ll know that you really care!
When it comes to building client loyalty and client retention, your level of care, attention to detail, and ability to provide cohesive client experiences will win the day. By setting up your website in a few easy steps, you’ll be well on your way to building (and keeping!) your book of business like a boss.