The way we connect with clients is changing fast. For beauty and wellness businesses, keeping up with these changes isn’t just smart—it’s a must. One of the biggest game-changers right now is conversational commerce. Whether you’re running a salon, spa, tattoo studio, or yoga studio, diving into conversational commerce can help you build stronger relationships and take your business to new heights.

Let’s break down what conversational commerce is, how it works, and how it can benefit your beauty and wellness business. Plus, we’ll share some conversational commerce examples and tips to help you start your strategy. Grab your coffee, and let’s jump in!

What Is Conversational Commerce and How Does It Work?

So, what is conversational commerce? In simple terms, it’s a form of commerce where businesses use messaging apps, personalized texts, push notifications, and chatbots (or AI assistants) to communicate with customers. It’s about making your business more accessible and responsive, which is crucial in the beauty and wellness industry, where personal connections matter.

Think about it—how often do you text your patrons about their next appointment, send a quick reminder, or answer a question on Instagram? That’s conversational commerce in action! This method allows beauty and wellness professionals to interact with their customers immediately, providing convenient and unique customer experiences.

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Types of Conversational Commerce Beauty & Wellness Businesses Can Try

Now that you know what conversational commerce is and how it works, let’s explore some specific types you can incorporate into your beauty and wellness business. These are not just trends, but practical tools that can make your day-to-day operations smoother and more efficient.

SMS Marketing

SMS marketing is a powerful tool for beauty and wellness businesses. With text message marketing, you can send appointment reminders, promotions, and exclusive deals directly to your clients’ phones. Unlike emails that can go unnoticed, this type of communication feels personal and direct, and because almost everyone checks their text messages, you’re more likely to reach your customers where it matters. Plus, with platforms like GlossGenius, you can easily manage your SMS campaigns and client notifications all in one place.

Ready to streamline your client communication? Check out GlossGenius’ Client Notifications tools.

Social media messaging

Social media isn’t just for sharing photos of your latest work; it’s also a powerful tool for direct communication. Platforms like Instagram and Facebook Messenger allow you to chat with patrons, answer questions, and even book appointments. Because these messaging tools are embedded within social media apps, they are super accessible to you and your clients. You can answer people directly from your Messenger or TikTok apps, or use a third-party tool like ManyChat, which allows for more complex interactions and automation. By integrating messaging apps into your text marketing strategy, you can create a seamless experience for customers, where they can connect with you whenever they need to.

AI chatbots

AI chatbots are a great way to communicate fast and effectively. These smart tools can handle various tasks, from answering common questions to guiding clients through your services. AI chatbots can live on your website and/or be integrated into social media messaging apps. They are particularly useful for beauty and wellness businesses because they can answer questions 24/7, even if you’re not available, and cut down on client phone calls. They can also provide tailored recommendations based on a client’s preferences. For example, if a client is asking about other services they can try after a facial they had with you last week, your chatbot can suggest related popular services, making a personalized recommendation based on the info shared.

Setting up an AI chatbot involves choosing a platform that supports your business's needs, such as HubSpot or Drift, and training the bot with common customer interactions. The bot learns from each interaction, allowing it to become more accurate and helpful over time.

Benefits of Conversational Commerce for Beauty & Wellness Businesses

Conversational commerce provides numerous benefits for beauty and wellness businesses, from enhancing customer interactions to improving efficiency. Let’s look at some of the key advantages of incorporating conversational commerce into your business strategy.

Real-time, personalized interactions

One of the biggest benefits of conversational commerce is the ability to engage with clients instantly. Whether it’s answering a question, confirming an appointment, or sending a message, this immediate interaction helps build stronger relationships with your customers. In the beauty and wellness industry, where trust and personal connections are vital, being able to respond to your clients instantly can set your business apart.

Increased efficiency

By automating routine tasks like appointment scheduling and inquiries, conversational commerce can significantly boost your business’s efficiency. With AI chatbots and virtual assistants, you can streamline your operations, allowing you to manage more clients without compromising on the quality of service. 

Want to take your efficiency to the next level with a conversational commerce platform? Explore GlossGenius’s Scheduling and Calendar offerings. 

Higher conversion rates

Individualized recommendations are another powerful benefit of conversational commerce. By using chatbots or virtual assistants to suggest services or products, you can increase the likelihood of conversions. For example, if a client is browsing your website and your chatbot suggests a popular add-on service based on their previous bookings, they might be more inclined to make a purchase. These experiences not only drive sales but also enhance the overall customer experience.

Enhanced client loyalty

When clients feel like they’re getting personalized attention, they’re more likely to stay loyal to your business. Conversational commerce allows you to create those personal touches that make a big difference. Whether it’s remembering a favorite service or sending a birthday discount, these little gestures go a long way in building loyalty. And loyal clients are not only more likely to return, but they’re also more likely to refer your business to others.

Better data collection

Conversational commerce can also help you gather valuable insights. By tracking interactions, preferences, and feedback, you can better understand what your clients want and tailor your services accordingly. This data can be invaluable in helping you make informed decisions about your business, from marketing strategies to service offerings.

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Conversational Commerce: Real-World Examples for Beauty & Wellness Businesses

Let’s take a look at some real-world examples of how beauty and wellness businesses can use conversational commerce to enhance their operations and client relationships.

Hair salon chatbot with SMS integration

Imagine running a busy hair salon where customers often reach out with questions about services, prices, or availability. Instead of having your staff answer every inquiry, you could implement a chatbot with SMS integration. This chatbot can handle common questions, book appointments, and even send reminders. By using this type of conversational commerce, your salon can operate more efficiently, freeing up your team to focus on delivering top-notch services.

Spa SMS marketing and appointment booking system

For a spa, implementing an SMS marketing and appointment booking system can be a game-changer. This system could send client-specific messages about upcoming promotions, exclusive offers, and appointment reminders. Clients can book their appointments directly through SMS, making the process seamless and convenient. This approach not only increases client engagement but also helps ensure that your spa is always fully booked.

Ready to optimize your marketing and bookings? Learn more about GlossGenius’s Marketing and Online Booking.

Yoga studio SMS promotions system

If you run a yoga studio, an SMS promotions system could be an effective way to keep your clients informed about new classes, workshops, or special offers. By sending targeted messages to your patrons, you can keep them engaged and excited about your offerings. Plus, with the convenience of booking classes directly through SMS, your clients will appreciate the ease of staying connected with your studio.

Spa virtual assistant

A spa virtual assistant can handle a variety of tasks, from managing appointment bookings to answering client inquiries. This type of conversational commerce tool can help your spa run more smoothly by automating routine tasks and providing clients with quick and accurate responses. For example, if a client has a question about a particular treatment, your virtual assistant can provide detailed information, helping the client make an informed decision.

How to Get Started With Conversational Commerce in 3 Steps

Ready to start your journey into conversational commerce? Here are three simple steps to help you get started.

1. Identify your target audience and channels

The first step is to identify your target audience and the best channels to connect with them. Are your clients more likely to respond to SMS, or do they prefer social media messaging? Understanding where your clients are most active will help you choose the right conversational commerce tools. For example, if your clients are avid Instagram users, integrating Instagram messaging into your strategy could be a smart move.

2. Develop engaging conversational content

Once you’ve identified your channels, it’s time to create engaging content that speaks directly to your clients. Whether it’s a friendly reminder about an upcoming appointment or a promotion, your content should be tailored to your audience’s needs and preferences. Keep the tone conversational and authentic, making your clients feel valued and understood.

3. Select a conversational commerce platform

Finally, choose a conversational commerce platform that’s tailored for beauty and wellness businesses. Look for a platform with the tools you need, whether SMS or email marketing, AI chatbots, or social media messaging. GlossGenius, for instance, provides an all-in-one solution that makes it easy to manage your client interactions across multiple channels. With features like Client Management, Client Insights, and Client Reviews, GlossGenius has a comprehensive suite of tools designed specifically for beauty and wellness businesses. By choosing a platform like GlossGenius, you can seamlessly integrate conversational commerce into your operations, making it easier to connect with your clients and keep your business running smoothly.

Ready to elevate your client communication? Check out GlossGenius and see how our platform can help your beauty and wellness business thrive.

Nurture Client Relationships with GlossGenius

In the beauty and wellness industry, building and nurturing client relationships is key to long-term success. Conversational commerce isn’t just about automation and technology; it’s about making meaningful connections with your clients. 

GlossGenius is here to help you strengthen those client relationships. As an all-in-one business management platform designed specifically for the beauty and wellness industry, GlossGenius offers a range of client-related tools, including Client Management, Client Insights, and Client Reviews. These features allow you to keep track of client preferences, gather valuable feedback, and ensure that every interaction is impactful.

Start building stronger client relationships today. Sign up for a free trial with GlossGenius and discover how our platform can help your beauty and wellness business flourish.