A compelling website can be a gamechanger for gym owners. A great website serves as a powerful marketing tool, as well as a dedicated hub for your business, providing information and services to any who visit.

8 Best Website Ideas to Inspire Gym Owners

A well-designed gym website can serve as helpful inspo to first-timers looking to build their own—or those looking to revamp their existing online presence. The right site can help you market your business and attract new clients, deliver important information, and offer experience-enhancing online services to your new and loyal customers. This article will explore the significance of having a website, including key features to include, design tips, and a curated list of fitness website examples. 

The Relevance of Having a Website for Your Gym

There are several good reasons to build a fitness page. Below we detail just a few different ways having a gym website can benefit your business. 

Boosts Marketing

Your gym website is one of the many places to market your business online. With the right SEO strategy, you can expand your reach across the internet, spreading word about your services, generating leads, and attracting new potential members. 

A One-Stop-Shop For Business Needs

A fitness page makes it easier for clients (both current and potential) to find all the relevant information they need about your business, including all the services you offer, information about memberships (including pricing and/or packages), hours of operation, address, email, and phone number. If your gym site has a contact page, you can make it even easier for people to reach out to your business and inquire further about membership or sessions. 

Makes A First Impression

The best gym websites are the ones that make the most impact on prospective clients, while creating ease of use for every visitor. With online booking, positive testimonials, and high quality photos/videos, you can impress clients with your design, give your business legitimacy, and create a lasting impression that can drive more eyes to your brand. 

Better Access

A website will provide visitors and members with 24-hour access to all the information they need, which means no one ever has to miss out on signing up for memberships or classes, getting their questions answered, or finding information about your business. Existing members can also use your site to manage key elements of their subscriptions without needing to spend any time on the phone. 

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5 Key Elements A Gym Website Should Have

When considering your fitness website design, there are some key elements that will improve user experience: 

1. Up-To-Date Scheduling

Keep your class schedules current and displayed in an easy to read format so that members and other visitors always have access to the most up-to-date information on which classes are available and when. With an easy booking system, visitors to your site can find the most convenient time slots and book sessions for themselves. 

Signup with GlossGenius today to easily create your own modern website with booking built-in. The GlossGenius booking website builder lets you to quickly create a sleek website without any code required, so your clients can book PT sessions 24/7. It's integrated with our booking features so your clients can only schedule at times that are open on your calendar. With GlossGenius booking, you can set up automatic appointment confirmations and reminders so don't have to worry about sending confirmations manually.

2. Member Portal

Your website isn’t just a way to establish a visible online presence, it can also be a place for members to manage their profiles, edit their bookings, update their memberships, and handle their payments. It can also be a convenient place for clients to purchase merchandise if you sell any. 

3. Staff Info Page

A page with information about you and your fitness staff can be useful for clients who are curious about your qualifications and training, as well as what kind of service/experience they can expect to receive at your gym. 

4. Testimonials

A page of testimonials from satisfied clients can help reinforce your brand and give potential clients a better idea of how you run your business. Positive reviews will give your business more credibility, and can help convince prospective members that you provide quality service. 

5. Contact Page

A functioning contact page can give members and other interested parties a way to ask questions, leave feedback, or contact you and your staff for any other reason. A contact page will make communication more convenient and encourage website visitors to reach out (which can also help you generate leads). 

5 Tips to Have the Best Gym Website Design

If you’re going to spend time and money on a website, you want it to be as effective as possible. The best gym website design should have the following: 

1. Provide Easy Navigation

Your website should be easy to navigate, with readable text, functional buttons, and a simple layout. If your fitness website design is clunky, takes too long to load, or has harsh, clashing colors that make it hard to read, clients may prefer not to use it, and potential clients may be turned off to your services. 

2. Use Professional Photos

High quality photos that showcase your gym’s facilities and highlight your services can create a better image of your business, and entice new clients to join. While it’s helpful to have descriptions of your amenities and everything you offer, it’s even more helpful to let visitors to your site see for themselves. You may also choose to include short videos, like clients using the equipment or a tour of the locker room. 

3. Include Calls To Action 

A call-to-action will guide visitors towards actions like signing up or booking classes at your gym. Including a call-to-action in your gym website design will encourage new visitors to engage with your services and reach out to your business. 

4. Have Multiplatform Access

Create a website that visitors can easily access on different platforms and operating systems. The best gym websites to invest in will be those accessible via mobile, desktop, or tablet. 

5. Employ SEO Practices

Search Engine Optimization (SEO) will make your website pop-up earlier and more often in searches, giving you the edge over your competitors. By enhancing your website text with SEO best practices, you can stand out amongst the endless sea of websites and improve visibility. 

Join GlossGenius today and access our Custom Website Builder to build the gym website of your dreams!

8 Best Gym & Fitness Websites Examples

Below we list some of the best fitness website examples for you to find your inspiration. 

1. Sage Fitness

Sage Fitness is a private personal training studio in Los Angeles, California. The Sage Fitness website is pretty bare bones, with pleasant white and gray colors and easy-to-read text. Immediately on the first page you can see the hours of operation, list of physical locations, along with a map visual of where you can find the studio. The homepage also has information about the founder, Sage Noh (as well as his staff), photos of the facility and equipment, and buttons that make it easy to access each page. The pages themselves load quickly and in high quality, so you can have clear, lag-free access to all the relevant details.

2. Y7

As soon as you arrive at the Y7 homepage, you’re greeted with a CTA offering a deal on classes for new clients in plain, big text. Y7’s site has a sleek, black and white modern design with moving images and in-your-face text that motivates visitors to join. The site contains photos of all the various Y7 yoga studio locations across New York City, Austin, Texas, and Los Angeles, California. You can also browse classes and teacher training videos, as well as access their merchandise shop at the conveniently placed (and dynamic) navigation buttons.

3. SLT

Strengthen-Lengthen-Tone (SLT) is a workout studio that employs cardio, strength training, and pilates. The homepage has a separate tab specifically for first-timers to help provide all the necessary information for those curious, along with science-packed rundowns of how the exercise plan works. When you first scroll, you can instantly see fit clients working out, which can help motivate potential clients looking for those results. You can quickly and easily find information about the instructors, studio locations, the shop, and on-demand workouts. The ‘book a class’ button is at the top of the page, and displays instructor schedules as well. 

4. Basic Training PFC

This is a private training gym in Los Angeles specifically for personal trainers. The CTA button to join is off to the side but still the first thing you see when you arrive at the homepage. The navigation buttons are easy to read and right at the top, leading visitors to blogs, information about the business, photos, testimonials, and contact information. Each page displays positive reviews from Yelp, and there's multiple options to sign up for emails or contact the staff. 

5. 9Round

9Round is a kickboxing franchise with locations all over the country. The website has big, bright text, with an option to immediately search your location to find the nearest one. The site offers information on the science behind their workouts, photos of others in the 9Round community, on-demand exercise videos, blogs, a merch shop, and the option to own a franchise. 9Round’s site is easy to navigate and gives an immediate picture of everything the kickboxing gym has to offer.

6. Orangetheory Fitness

Orangetheory has a bright, dynamic website that draws you in with its simple navigation, as well as a location-based CTA encouraging visitors to try a class or join. The tabs at the top of the page make it easy to find workouts, locations, the shop, along with information about joining/owning a studio, and also provides unfettered access to information on the science behind Orangetheory. The mobile version works just as well, letting you find a studio on your phone anytime. 

7. F45 Training

The site for F45 Training hits you with a CTA as soon as you arrive, but keeps the homepage relatively clean and button-free. There’s a rotating slide of images showing clients working out (with a button to book classes) and to start a free trial or find a gym, along with plenty of positive reviews to peruse. You have the option to pause the slideshow as well if you want to take a closer look at their information. If you want to browse their categories, you can click the menu button in the top right corner, which will then give you access to everything else on the site. 

8. The Refinery

This boutique gym in Atlanta, Georgia maintains a simple design, opening with photos of the facility, as well as a CTA to start a free trial. The colors are relatively neutral, and offer visitors a menu full of options to learn more about their HIIT classes, private training, pricing, as well as on-demand videos for clients and staff. They also provide information about their ‘recovery room,’ boasting their various healing technologies designed to improve the physical health and post-workout status of their clients, which can be appealing for potential clients looking to get more out of their exercise regimen.

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Elevate Your Gym's Online Presence With GlossGenius

The best gym websites can do a lot for your business. A well-designed site will attract, retain, inform, and educate clients, while also providing support and facilitating growth. 

Not only does GlossGenius have an easy-to-use website builder, it also allows you to run your whole gym or fitness studio business from one place. Take agency over your digital presence with our helpful features like Scheduling & Calendar and Marketing. See how GlossGenius can supercharge your business with a 14 day free trial of the platform - start today!

FAQs

How much does it cost to create a gym website?

The cost of a gym website varies depending on a number of factors. Whether you use a website builder, hire a graphic designer, and which platform you host it on can all influence the cost of your site. For a basic site, you can expect to pay several hundreds of dollars, whereas a platform with more advanced features can cost well into the thousands. If you hire a website builder, they’ll likely charge an additional flat or hourly freelance fee.

What platform should I use for my gym website?

The platform you should use for your fitness page should be one that will properly support your design vision. You want a website that will provide the features you need, support uploaded media, load fast, while also remaining affordable and worth the time to design. 

How can I improve my website’s search engine ranking?

The best gym websites effectively utilize SEO best practices to improve their search rankings. The right keywords in your site text, optimizing your page for mobile access, and including high quality content (like informative blogs) can all help boost your search engine rankings and get more attention on your business presence.