It seems like everyday there’s a new trending wellness topic on social media that has people talking. But not every new wellness trend will be worth the hype, and by the time you learn about one, people have already moved onto the next thing. However, following the top wellness trends can still provide insight into what potential clients are looking for, allowing you to customize your service list and deliver a personalized experience. Investigating wellness trends also gives you an opportunity to analyze customer behavior, consider new influences, and plan more services for the future. 

An Overview of the Wellness Industry

Encompassing multiple sectors like mental wellness, spas, wellness tourism, beauty, nutrition, and physical activity, the wellness industry has staked its claim in the global sphere. Worth over $6 trillion dollars in 2023, the wellness industry has seen steady expansion (with only a minor slow down during the Covid-19 pandemic). And the rising demand for new trends in health and wellness and an increasing commitment to self-care means it won’t be slowing down again any time soon. Expecting a growth of over 7% over the next few years, the global wellness sector is expected to reach a value of at least $9 trillion by 2028, which means more opportunity – albeit more competition as well. 

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12 Wellness Trends to Consider for Your Business in 2025

Wellness trends are an opportunity to provide clients with desired services they may not get anywhere else. While there are plenty of wellness trends that have come and gone (remember juice cleanses?), there are a few that have made their mark with consumers and look like they’re here to stay. Here, we list some of the top wellness trends you should consider incorporating into your business to expand your services, attract new clients, and boost your profits: 

1. Personalized wellness

Everyone’s body is different. Textbook diets don’t always work, even if you follow them strictly. Certain make-up foundations won’t suit your skin, despite how many positive reviews they have. That YouTube meditation course may not be as relaxing for you as intended. And that’s okay! Beauty and wellness was never meant to be one-size-fits-all. 

Personalization is a way to make custom health and wellness strategies for clients who want plans tailored specifically for their wellness needs. Putting work into developing a bespoke strategy for your clients can show your commitment to their wellbeing and build a trusting relationship, while also creating health plans they’re less likely to abandon.

2. Mental health focus

As the stigma of mental health treatment becomes less potent, there has been a rising trend of recentering this focus on mental wellness. Mindfulness, meditation, and prioritizing your mental and spiritual health has become one of the top trends in health and wellness for adults. Workshops can be an effective way to teach people about how to care for their mental health, while also providing tips on dealing with stressors, managing anxiety, and accepting emotions. 

3. Stress-relief

Whether it’s about the economy, the planet, raising their kids, or even just a demanding job, people are stressed. Stress-relief has become a frontrunner in the wellness sphere, so much so that people are even starting to pay attention to their cortisol levels. Stress can be a trigger for a plethora of mental and physical issues – mood swings, anxiety, weight gain, weight loss, skin disorders, hair loss, and other negative effects. Many people are turning to treatments like meditation and breathing exercises (rather than medication) to help manage their stress and lead calmer, healthier lives. 

4. Sustainability

Climate change and consumption have an increasing number of people concerned about their carbon footprint. Customers still want to splurge, but they want to do it in a way that lessens their negative impact on the planet (and themselves). Using clean ingredients, offering eco-friendly products, promoting low-waste nutrition, or providing energy-conscious fitness centers are all different ways businesses can improve their efforts and make their services more attractive to those who prioritize sustainable consumption. 

5. Tech wearables

Tech wearables like smart watches, exercise trackers, or immersive VR goggles are modern innovations that can change the user’s relationship with fitness. While tech wearables aren’t a substitute for professional medical tests and cannot reliably diagnose conditions, they can still provide insightful health data. Whether it’s tracking sleep, blood oxygen levels, or just daily steps, wearables provide an opportunity to identify areas of improvement, or simply keep track of goals, which can make your clients’ fitness journey a bit easier to manage. 

6. Holistic approaches

There’s nothing wrong with needing medication to handle your health issues, but for less serious matters, it seems like more people are turning toward holistic treatments. Herbal supplements, functional mushrooms, and spiritual practices like Tai Chi are all different ways people are tackling their wellness without needing to introduce harsh chemicals, pills, or potentially addictive substances. Your business may want to consider carrying nutritional supplements to help aid clients looking to supercharge their bodies in a more natural way. 

7. Wellness travel

Wellness travel isn’t just for taking Instagram photos in beautiful places, it’s a way to give yourself a chance to reset in a destination designed for healing. Sometimes referred to as wellness tourism, this trend focuses on traveling outside your locale to reduce stress, improve health, and encounter authentic experiences to promote growth. Most wellness travelers will seek out spas, yoga centers, and health resorts in far off locations to disconnect from the familiar and facilitate spiritual development. Businesses can partner with travel destinations to curate a luxurious, memorable wellness experience. 

8. Sleep health

It’s not always easy to get a good night’s sleep, even though it’s one of the most important things you can do for your body. Quality sleep can have a number of benefits, such as improving your mood and overall brain health, better weight control, and lower blood pressure. Sleep health is a focus on creating the ideal conditions and environment for a restful night, which can mean anything from changing the foods you eat before bed, to the temperature of the room. 

Sleep syncing is a method to refine your sleep/wake cycle, and involves aligning your daily routine with your body’s circadian rhythm so that you are active during your peak energy times, and ready to rest once it gets dark. Sleep syncing may not be possible for everybody, but having some guidance on improving sleep health for clients can be a useful addition to your services. 

9. Dry months

Taking breaks from alcohol is another way people are taking their health in their hands. Whether it’s dry January or following their own abstention schedule, cutting back on alcohol is a wellness trend that’s appealing to more people – as evidenced by the rise in non-alcoholic drink sales. Limiting alcohol intake has a number of benefits such as better sleep, reduced risk of injury, lower sugar levels, and improved mental health. And with so few health benefits to drinking, it’s no wonder people are starting to turn to alternative beverages. Encouraging clients to participate in dry months, creating alcohol-free wellness strategies, or even developing your own zero-alcohol substitute can help clients ditch the booze and boost their overall health. 

10. Functional nutrition

Many people care about the ingredients they put into their bodies, and they want to ensure they’re deriving the most nutrients out of their food intake. While food doesn’t have to just be fuel, there has been a growing emphasis on cutting back harmful additives like sugars and other processed ingredients in order to keep the body clean and reduce the risk of diabetes, heart attack, and stroke. Functional nutrition also focuses on using food as a means to promote healing and treat chronic conditions, which can be useful for nutritionists and fitness trainers who have clients looking for more organic ways to heal themselves from within. 

11. Outdoor activities

The Covid-19 lockdowns had a huge impact on our relationship with the outdoors, and many no longer take their access to nature for granted. Outdoor fitness remains a popular mode of exercise, especially for those who find themselves inside or at a desk most of the day. Outdoor activities are one of those trends in health and wellness that is evergreen – you can always find enthusiasts looking to break out and have an adventure. Whether you’re a fitness trainer or meditation guru, consider incorporating more of nature into your sessions to give clients a change of scenery. 

12. Wellness apps

Software apps for fitness, meditation, mindfulness – even drinking water – have made a comfortable presence in the wellness industry. Wellness apps are useful for business owners and clients alike, allowing both parties to track key metrics, set important reminders, and analyze health data. Integrating apps with your business can make it easier to communicate with your clients, develop wellness plans, and manage different areas of your business. 

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Grow Your Beauty & Wellness Business with GlossGenius

Wellness businesses can gain quite a bit by leaning into trends. While you certainly don’t have to cater to every new wellness trend that shows up on TikTok, staying on top of what’s got people talking can be a boon for your beauty and wellness business. Providing highly desirable services can not only attract new clients, but keep your current client base from getting bored or losing focus. 

GlossGenius is the ideal partner for your wellness business. Optimize your outreach with Marketing tools, or dive into your metrics to enhance your profit plans with Reports & Analytics. Client Insights also makes it easy to understand customer behavior so you can better tailor your business to suit the needs of your loyal base. 

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