It’s hard to argue the benefits of having a website for your business. Your massage therapist website is a chance to get your name and your brand out into the world. With a well-designed site, you can attract new clients, list your services, and add booking features to make it easy to set an appointment – and when it comes to increasing traffic to your business, you definitely want the process to be as easy as possible! 

This article will explore the many different factors to consider when building your own massage therapist website, from design to content. It will also delve into the benefits of having a website for your business, provide massage website examples, and answer some frequently asked questions about websites for massage services. 

3 Benefits of Having a Massage Therapy Business Website

Sure, businesses existed long before websites, but these days it can be integral to the success of your company. Below are some benefits to building a massage therapist website. 

1. It’s a curated showcase

The best massage websites are the ones that can properly highlight a massage therapist’s many talents. When you build your own massage therapist website, you can showcase your expertise, portfolio, and any other details that make you special or unique.  

2. It can build trust 

Your massage therapist website is an opportunity to let potential clients get to know you. Posting your training, certifications, and a well-written bio can help establish some trust between yourself and those who may be looking for your services. It’s also a place to leave pertinent information like your company number, business address, or contact forms so that clients have alternative methods to get in touch with you or verify your legitimacy. 

3. It can streamline your bookings

Every massage therapist’s website design should include an integrated booking feature. This way, when your website visitors like what they see, they can instantly set an appointment at the day and time of their choosing. Streamlined booking eliminates the need for having to call or email your business. Just let your future clients fill in their own info and boom – they’ll be through your doors in no time. 

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What to Consider When Building a Massage Therapist Website

Before you can build the best massage website for your business, you need to consider a few different factors. 

Your services

How many services do you offer? How will you present them on your website? How thorough will your descriptions be? Will you add photos and videos? The more media you incorporate, the more storage space you’ll need for your site – which may increase the cost of your website builder. 

Your brand

A massage therapist’s website design should properly reflect the type of business they run. Does your design exude luxury and exclusivity? Or is it cheeky and casual? For many massage business owners, the website is how you make your first impression, so it’s important to get the tone right. 

Your target audience

The best massage websites will have customizable features and functions so you can fully tailor it to target your desired audience. Is your sweet spot busy millennials? Are athletes your specialty? Do you have a special touch for the elderly? Depending on who you’re trying to attract can impact the way you design your website. 

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12 Massage Therapist Website Examples

Making a website doesn’t have to make you crazy. We’ve put together a list of massage website examples to help inspire your own design. 

1. Maria’s Signature Massage

Maria’s website is bright, clean, and colorful, with dynamic features that come into effect as you scroll through the page. The website has navigational tabs with a prominent, colorful BOOK NOW button, but also presents all the information you need on the initial screen, including contact info, pricing, testimonials, and even the benefits of massage. 

• Massage services offered: Swedish, deep tissue, trigger point, therapeutic focus, sports, pregnancy, hot stone, and CBD-infused services, along with a ‘signature’ massage service named after the creator. 
• URL: https://msmassages.com/ 

2. Conscious Cure

Massage therapist Elaina has a super minimalist site, with sandy taupe colors and not much frill. She has photos, some dynamic content, and thorough descriptions of different types of therapy and how they benefit the body. Her ‘About’ page contains a brief bio discussing her professional journey and her passion for her job. On her services page, she gets into deep detail about each one, explaining how your session will go depending on the treatment you select. 

• Massage services offered: Swedish, deep tissue, scalp, five points, prenatal, and neuromuscular massage. 
• URL: https://conscious-cure.com/ 

3. Breathe Massage Therapy 

Alyssa Mulhern’s massage therapist website uses a soft, soothing color scheme. With a contrasting font, simple design, defined services, and a handy booking tab, she makes it easy to navigate her site and reveal important details, all while maintaining a minimalist design. On her services page, you can select your treatment of choice, and the website will immediately present you with a booking button so you never have to search for checkout. 

• Massage services offered: Specific-area massage, full body massage, Thai massage, raindrop therapy, reiki, body scrubs, hot salt stones
• URL: https://alyssamulhern.glossgenius.com/ 

4. Lauta Health

Sarah’s website is elegant in its simplicity, it’s straight to the point with just enough descriptive text so that you get the full picture without getting bogged down. Her entire homepage can fit on your screen, eliminating the need to scroll. Each button takes you to a separate card where you can view more information about Sarah and her services. 

• Massage services offered: Mobile services for sports and remedial massage, along with Swedish and pregnancy massage. 
• URL: https://www.lautahealth.com/ 

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5. Saltwater Massage Studio

Gretchen Hill’s Saltwater Massage Studio website has a dynamic yet soothing aesthetic. Warm tones, soft glows, a calming use of color, and beach imagery create a pleasant display, almost begging you to relax as you look at it. Her website also includes moving text, and handy navigational buttons on every page. There’s also an option to buy gift cards. 

• Massage services offered: Therapeutic, prenatal, deep tissue, reiki, CBD, active relief, and lavender salt scrub massage. 
• URL: https://saltwatermassage.com/ 

6. McGarr Massage Therapy

Shannon McGarr has a sleek website, utilizing closeups of muscles, pregnant bellies, and bones to enhance the focus on the body. She incorporates muted colors with dynamic buttons and text, making her page easy to read and navigate through. A big, bright button allows you to quickly book, or if you scroll a bit, another bit button will take you to a page where you can read reviews and testimonials about Shannon’s business. 

• Massage services offered: Kinetic Swedish, deep tissue, and prenatal massage, as well as fasciatherapy and trigger point therapy. 
• URL: https://massagemcgarr.com/ 

7. CJoyceHeart

Camille Tamayo’s site opens with a beautiful and inviting gold-toned image of a woman before a massage bed. The website text is minimal, and also prominently displays her certifications – as well as a monthly poem! There’s a brief ‘About’ page filled with photos of Camille in nature, a store where you can buy massage tools and other healing aids, and also an entire page dedicated to sharing policy information (such as cancellations, confidentiality, and after service care). 

• Massage services offered: Minimum 90-minute massages for a Swedish and Lomi Lomi massage, signature massage, Ayurvedic oil massage. 60-minute pregnancy massages. 
• URL: https://www.cjoyceheart.com/ 

8. Therapeutic Massage

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Mary’s site makes excellent use of soft imagery and colors, and includes a well-crafted bio that briefly yet thoroughly explains her background, training, and passion. Like many GlossGenius sites, hers is simple to navigate and straight to the point, allowing you to see all of her offerings and reviews, as well as quickly book an appointment. 

• Massage services offered: Deep tissue and Swedish massage, scalp massage, reflexology, pregnancy massage, hot stone massage.
• URL: https://therapeuticmassage.glossgenius.com/ 

9. Gratitude Healing

Certified massage therapist Willa Drew’s website is clean, warm, and inviting, with minimalist text and design. Clicking on the central symbol of her page takes you directly to booking, while her navigation tabs also provide instant access to the rest of her business details. With water imagery and photos that evoke the feeling of an ocean breeze, Willa immediately puts you in the mood for relaxation. 

• Massage services offered: full body, focused body, and heart opening massage. 
• URL: https://gratitudehealing.net/ 

10. Citrus Valley Massage Therapy 

Deija Bennett’s GlossGenius site opens on a massage bed, where a soft towel and face cradle awaits against a natural backdrop, evoking a sense of peace and relaxation. Deija makes it easy to find her biography and qualifications, and includes a portfolio of her treatments in action. Her text is white and easy to read amidst a blurred background, with plenty of reviews to bolster her business. 

• Massage services offered: Therapeutic, lymphatic drainage, and prenatal massage. 
• URL: https://citrusvalleymassagetherapy.glossgenius.com/ 

11. Remedy Massage

Massage therapist Tracee Petersen’s site is clean and soft, with light colors and plenty of information – including pricing for new and returning clients right at the top. You can navigate to her info through her tabs, or scroll down the main page to check out her biography, services, and testimonials. There’s also a contact form at the bottom of the page if you have any questions for the owner, and an option to purchase gift cards. 

• Massage services offered: relaxation, sports, deep tissue, and pregnancy massage, as well as cupping therapy. 
• URL: https://www.remedymassagesd.com/ 

12. Intouch Massage Therapy

Michael Granda’s massage therapy site offers calming imagery of water, palm trees, and a setting sun, instantly putting you in the mood for relaxation. His business hours are clearly stated on the ‘About’ page where he also displays many of his 5-star reviews. Michael also lists his services with thorough descriptions, and includes a handy booking tab right in the middle of the page so you can easily schedule an appointment.

• Massage services offered: 60-90 minute massages, including Swedish and deep tissue styles, pregnancy, myofascial, sport, and lymphatic massages.
• URL: https://intouchmassage.glossgenius.com/

Take Your Massage Therapist Website to the Next Level With GlossGenius

Well-designed websites for massage services can help massage therapists grow their business, expand their reach, and attract new clients from all over. 

GlossGenius is the perfect all-in-one tool for massage therapists to enhance their online brand and power-up their presence. Our Marketing features include helpful tools like email blasts and social media templates, while our Reports & Analytics can let you know just how well your efforts have been paying off. And, with Client Notifications, you can cut down on no-shows with automated reminder messages. 

Sign up with GlossGenius today and try 14 days free!

FAQs

How can I make my website more accessible to all potential clients?

To ensure your website is as accessible as possible, choose a website design (or template) with a simple interface that is quick to navigate. Use large, easy-to-read font, and choose complementary colors that won’t strain the eyes to look at.

What makes a massage therapist's website stand out?

A great massage therapist’s website can stand out by fusing functional design with an appealing display. Properly showcasing all of your unique offerings or how your massage therapist business differs from the others can be an effective way to grab readers’ attention and pique interest in your business.