A massage therapy business is nothing without clients. An empty massage table means no practice or rapport – and no cash coming in.

Your services don’t have to be the best-kept secret in town. Promote your practice loudly and proudly with these massage advertising techniques, and let the people know that your stellar service list and friendly atmosphere are worth experiencing.

Here are some ideas to reel customers in and keep your business the talk of the town. Fill those empty appointment slots in no time. 

Marketing For Massage Therapists: 8 Massage Advertising Ideas 

Ready to advertise your massage services? Here are eight ideas to boost visibility and clientele: 

1. Create a Google Business Profile To Appear in Local Searches 

A Google Business Profile (formerly called Google My Business) is a powerful way to get noticed online by potential local clients. 

Unlike a regular website listing, a Google Business Profile creates a highlighted information box that appears in Google Maps and in Google's search engine results pages (SERPs) when people search keyword phrases like "massage therapists near me." This profile makes your practice more visible online and can boost your ranking in local search results, making it easier for new clients to find and choose your services.

Here's how to do it:

1. Create a Google email (Gmail) account for your business and use it to sign into Google Maps.

2. Add your business's name to Google in one of the following ways: some text

• Type your business's address in the search bar and click or tap “Add Your Business,” which is located on the left in the Business Profile.
• Right-click on the map and click or tap “Add Your Business.”
• Click or tap “Menu” at the top left, and then click or tap “Add Your Business.”

3. Follow the directions to complete the sign-up.

Update your Google Business Profile with services, hours, photos, and contact details so potential customers always have the right information. You don’t want someone showing up when you’re closed or calling a disconnected phone number to book an appointment.

The profile also lets you respond to client reviews, send and receive direct messages, and post answers to frequently asked questions, adding another layer of interaction to get clients in the door. A positive review or clear answer to a common question could be the difference between someone making an appointment and moving on.

The best part about adding a business to Google is with GlossGenius, you can add a “Book online” button to your profile so clients know how to get an appointment. GlossGenius also automatically prompts them to leave reviews. 

2. Implement SMS and Email Marketing 

Customized messages like texts and emails make clients feel special and valued – and they make people more likely to rebook and spread the word about your services. 

Use text message and email marketing to send out engaging newsletters, promotional offers, and personalized notes to new and current clients. Add fun details, like happy birthdays and well-wishes for special events. GlossGenius' Marketing features make it easy to stay top of mind and get clients coming back. Access unlimited email campaigns (with no extra fees) and mass text messages based on integrated data like visit histories and appointments. 

3. Social Media Marketing 

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Social media platforms like TikTok and Instagram offer an affordable way to reach a broad audience and attract new clients. Create accounts on your favorite platforms and post regularly to boost online visibility and engagement. There’s no concrete frequency recommendation, but once a day is a great place to start.

Share high-quality images, short videos about services and day-to-day operations, and client testimonials – whatever feels right for your brand. For example, film and post a short video explaining your favorite therapeutic massage techniques on yourself or a coworker. This type of content showcases the benefits and effectiveness of your services and tells clients why they should give your business a try. 

When possible, take the time to engage with followers' direct messages and comments. Interacting helps build community and trust, making passive viewers more likely to become active clients.

4. Create a Website 

Since most clients find businesses online instead of in person, every massage therapist needs a sleek, professional website. It should communicate essential information like services and contact details, as well as ongoing or short-term promotions and glowing client testimonials.

Whip up a website in no time with GlossGenius' Custom Website Builder. This feature lets you build a dream site with just a few clicks, complete with custom portfolios and unlimited team profiles. To take a website to the next level – and make it easy for new clients to book appointments – include integrated Online Booking. No phone call necessary.

5. Partner With Other Local Businesses 

Collaborations help you tap into a network of potential clients already interested in various health-related services. Team up with local businesses you appreciate and respect, like gyms, wellness centers, and coffee shops, to offer joint promotions and co-host events.

For example, partner with a nearby fitness company to offer discounted massages to their members. In return, that business can post a flyer for your massage therapy services or give you a shoutout on their Instagram account. You could also join forces with a physical therapist for a referral program, where they refer clients to you for massages and vice versa. 

Sign up for a 14-day free trial with GlossGenius! 

6. Participate in Local Events 

Health fairs and wellness expos draw crowds of people smack dab in the middle of your target audience – those interested in wellness. They’re the perfect places to network with potential clients and promote. Set up a booth and attract attention with massage demonstrations or free mini-treatments. For example, offer a complimentary 10-minute chair massage to anyone who signs up for email or text message marketing. 

Go the extra mile at local events by using aromatherapy and comfortable seating to create a welcoming atmosphere. People will flock to your booth before they even know what you do. And once they’re there, hand out marketing materials like brochures, flyers, and business cards to highlight your services and give them the contact information they need. 

7. Offer Packages and Memberships 

Everybody loves a deal. Massage packages and memberships encourage repeat business and draw in thrifty clientele. For example, offer a package of five massages at a 10% discount or a monthly membership with a set number of massages (and perks like priority booking). 

Many potential clients scour platforms like Groupon – a website that offers discounts on local services and experiences – to find deals. Make an account and attract new clients who might not find you elsewhere. 

8. Print Business Cards

Traditional advertising isn't dead. Business cards are still a simple, effective way to promote yourself and give people your contact information. 

Have some cards professionally designed and printed with your branding and logo – plus business name, social media handles, and website. Hand cards out at events and give them to current clients to share with friends and family. They’ll never have to wonder what your Instagram handle is or ask, “What was the name of that massage place again?”

3 Massage Marketing Tips 

A solid marketing strategy helps you stand out from the crowd. Craft compelling advertising with these three tips: 

1. Create and Follow a Business Plan 

You can’t reach a destination without a map. A business plan outlines actionable steps to achieve goals, along with information like target audience, key messaging, and marketing strategies. This keeps your eyes on the prize and gives you a place to go when you’re feeling stuck.

For example, to target busy, stressed professionals, you might add stress-relief massage packages and discounted lunchtime sessions to your plan. 

2. Develop a Consistent Brand Voice

Brand voice is your business's unique personality. If your brand is about holistic wellness, the voice might be calm and nurturing. If you’re all about helping clients feel powerful, the voice might be assertive and action-oriented.

A consistent voice helps build trust and recognition with your audience – and people who trust you are more likely to schedule appointments. Whether posting on social media or creating promotional materials like flyers, ensure their tone reflects your brand's identity. This might mean using specific colors, language, and images.

3. Create a Compelling Value Proposition 

A value proposition is a statement explaining the benefits of massage at your business and why you're better than the competition. It turns potential clients into current customers by showing them why they should choose you. 

For example, if you specialize in deep tissue massage for athletes, the value proposition might focus on providing pain relief that enhances performance. This gives people a reason to choose you over the massage parlor next door (which might specialize in postpartum massage or another niche).

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Boost Your Massage Business With GlossGenius

Read to market your massage therapy businesses? GlossGenius has all the tools you need to bring your strategies from meh to marvelous. 

GlossGenius' Client Insights gives you intel about each person who walks in the door, helping you tailor marketing to attract new customers and encourage existing ones to rebook. It also tracks where new clients come from and market in the channels that count. Plus, our Finance Management tools combine payments, expense tracking, and reporting to give you everything you need to stay on top of your income. 

Sign up for a 14-day free trial with GlossGenius! 

Start a free 14-day trial with GlossGenius to find out how our comprehensive platform transforms your massage therapy practice.