On-Demand Masterclass: The New Reality of Luxury Salon Team Growth with Marc Mendez

Marc Mendez (@therealmarcmendez), a leading salon owner and a 6-year GlossGenius customer, has built a fully-booked luxury salon and a powerful personal brand by rethinking traditional industry norms. Watch this virtual masterclass to discover his strategies for optimizing revenue, cultivating loyalty, and motivating a top-performing team.

Key takeaways

• Focus on quality over quantity: Instead of trying to serve as many clients as possible, prioritize creating exceptional, personalized experiences. This approach justifies premium pricing and helps you build a strong, loyal client base.
• Client retention is key to growth: Repeat clients spend more than new clients. Effective client retention strategies is one of the most powerful ways to ensure your business grows sustainably.
• Your team and your time matter: Learn how to manage hybrid salon teams effectively and build a personal brand without having to become an influencer. Also focus on work-life balance to prevent burnout.
• Automate and delegate: Use booking software and other tools to automate administrative tasks. This frees up your time so you can focus on what's most important: providing great service and groiwing your business.

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