Do you want to keep your new clients coming back and create long-term loyalty? Of course you do! 

In that case, a professional introduction text message might be just what your beauty or wellness business needs. First impressions matter, especially in this competitive industry, and setting the tone for excellent communication right away can make all the difference.

According to data, 87% of consumers are more likely to return to a business with whom they’ve had positive interactions — including that very first one. With a quick, personalized text introducing yourself or your business, you can establish trust, show professionalism, and pave the way for a lasting relationship.

But how do you craft a professional introduction text message that’s not only eye-catching but inviting? 

We’ll explain what makes a great first message in this post, and show you how to introduce yourself in a text message in this post. By the end, you’ll be ready to send that perfect SMS — one that really sets your business apart.

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What Is an Introduction Text?

An introduction text is a short and straightforward way to reach out to a client, typically via SMS, to start a conversation or establish a connection. It’s often the first touchpoint you have with your new client, making it an essential tool for making a positive impression. 

For beauty and wellness professionals like you, introduction messages are the perfect way to present yourself as approachable, professional, and ready to cater to your client’s needs.

But why are they so important in this industry? It’s simple: beauty and wellness services thrive on relationships. 

Clients trust you not only with their appearance but also with their comfort and personal time. A well-crafted introduction text can help demonstrate your reliability, set expectations, and make clients feel welcome right from the start.

Whether it’s introducing a new stylist, confirming an appointment, or promoting a special service, these texts meet your clients where they’re spending most of their time — on their phones — while communicating professionalism, care, and attention to their needs. 

Plus, they’re a fantastic way to start creating loyalty by showing that you value their decision to choose your services.

5 Elements of an Introduction Text

Now that you know what an introduction text message is, let's break down its key components. The best intro texts are clear, engaging, and tailored to the individual client. Here are the essential elements that make them work:

1. A Personalized Greeting with the Client’s Name

Nobody wants to feel like they’re just another number on your contact list! 

Start your message with a warm and friendly greeting that includes your client’s name. Using their name instantly makes the message feel more personal and shows that you’re paying attention to who they are.

Text Introduction Example:  

Hi [Client’s Name], welcome to [Salon Name]! We’re so excited to have you — thank you for choosing us.  

2. A Clear Value Proposition for Your Business

Tell your client what makes your service worth their time and trust. Highlight what you bring to the table, whether that’s an experienced team, unique techniques, or exclusive products. Use this introduction text message to answer the question, “Why should I choose you?”

Text Introduction Example:  

At [Salon Name], we specialize in providing customized facials tailored to your skin’s specific needs. We can’t wait to help you achieve your glow goals!  

3. An Engaging Hook to Catch the Client’s Interest

You’ve got just a few seconds to grab someone’s attention, so this is where your message needs to shine. Add an engaging detail about the service or an exciting perk that your client can look forward to.

Text Introduction Example:  

Did you know your first appointment includes a complimentary hair consultation? We want to make sure your style is as unique as you are!  

4. A Strong Call to Action (CTA)

Motivate your client to take the next step, whether that’s booking an appointment, visiting your website, or replying to your text. Make your CTA clear, actionable, and easy to follow.

Text Introduction Example:  

Click here to book your first appointment with us today [insert booking link] — we can’t wait to meet you!  

5. A Friendly Closing

Close your text with a warm and professional sign-off that reinforces your tone and encourages follow-up if needed. Something as simple as “Looking forward to seeing you soon!” leaves a great impression.  

Text Introduction Example:  

Thank you for letting us be part of your wellness routine. See you soon!  

One final tip? Always include a link to your online booking page to make things even easier for your clients. This eliminates friction and gets them one step closer to working with you. And if you don’t yet have a booking page, you can take advantage of GlossGenius’ tools to make one!

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How to Craft An Introduction Text for Your Beauty & Wellness Clients

Crafting the perfect text doesn’t need to feel overwhelming. Follow these steps to create professional and friendly communication that resonates with your clients while driving results for your business.

1. Determine the Specific Group of Clients You’re Targeting

Before you start typing, think about who you're writing to. Are they first-time clients? Returning customers? Event participants? By understanding your audience, you can tailor your text to their needs and create a more personal, engaging connection.

Here are some questions to ask yourself:

• Are these clients familiar with my services?
• What tone will appeal to this group? (e.g., casual or polished)
• What information might they be waiting to hear from my business?

Once you've answered these questions, you'll have a clearer picture of how to approach your text.

2. Define the Goal of Your Communication  

Your text should have a clear purpose. Are you encouraging someone to book an appointment? Promoting an ongoing offer? Introducing yourself for the first time? Knowing your goal will help you make sure your message stays focused and concise while achieving your objective.

For example, If your goal is to gain bookings, a great text message might be: “Hi [Name], excited to help you achieve [goal/service]! Here’s how we can get started.”

3. Highlight What Makes Your Business Special

To stand out in a competitive industry, it's important to point out what makes you unique. Do you offer personalized services? A welcoming environment? Long-lasting results? 

Mention this in your introduction — it will make clients curious and eager to work with you.

For example, "Your ideal yoga flow awaits with our small-class focus prioritizing personal adjustments."  

4. Keep it Professional, But Friendly

Strike the right balance between casual warmth and professionalism. Use an approachable tone that reflects your business values while ensuring your text maintains clarity and focus. Avoid overly complex language, but still make sure your text conveys a sense of reliability.

5. Include a Call to Action

Guide your clients on what to do next. Whether it's booking a session, visiting your studio, or learning more about your services, a well-placed call to action helps steer them toward taking the desired next step. 

Don't forget to make it as easy as possible for them — add links, phone numbers, or instructions! You don’t want to make your clients jump through hoops to book with you. 

Here’s an example:

"Looking forward to seeing you! Click [insert link] to schedule your next session today."

6 Introduction Text Examples from Beauty & Wellness Businesses

Tailoring a thoughtful introduction text for your specific business allows you to connect better with clients. Here are six examples of introduction texts for different beauty and wellness industry professionals:

1. Hair Salon Introduction Text Template  

Hi [Name]! This is [Your Name] from [Salon Name]. We're thrilled to soon style your hair and bring your dream look to life! 

Is there any specific inspiration you'd like to share before your appointment? Click here to book or learn more about our services [insert link].  

2. Nail Salon Introduction Text Template  

Hey [Name]! Thanks for considering [Salon Name] for your next nail appointment. Whether you’re looking for a chic French manicure or bold nail art, I’d love to help you bring your vision to life. 

Check out our styles here [insert link] and feel free to respond with weekly availability!  

3. Barbershop Introduction Text Template  

Hello [Name], it’s [Your Name] from [Barbershop Name]. Looking for a fresh, sharp style to step into your week confidently? Our barbers specialize in precise and clean cuts tailored to you. 

Book your appointment here [insert link] — slots fill up fast!  

4. Tattoo Studio Introduction Text Template  

Hi [Name]! This is [Your Name] from [Studio Name]. I'm looking forward to creating something unique and meaningful for you. 

Do you have inspiration/reference pieces ready? Feel free to email or bring them to your consultation. Reserve your session here [insert link]!  

5. Yoga Studio Introduction Text Template  

Hi [Name]! Join us at [Studio Name] to unwind and find balance in your day. Our small class sizes offer individualized guidance to help you focus on your wellness goals. See the schedule and book your first flow here [insert link]. Namaste!  

6. Personal Trainer Introduction Text Template  

Hi [Name], this is [Your Name] from [Business Name]. I’m so excited to work with you on achieving your fitness goals! 

Whether it’s strength, endurance, or overall wellness, I’ve got a plan just for you. Check out my training sessions and availability here [insert link].  

3 Tips for a Successful Introduction Text Message

Creating an effective introduction doesn’t have to be complicated. By following a few simple tips, you’ll build trust, establish rapport, and ensure your clients feel valued from the very first interaction.

1. Keep it Concise and Clear

Your clients are busy, and no one appreciates receiving a long-winded text right off the bat. Start by introducing yourself and your business in just a few sentences. 

Get straight to the point — state who you are, what your services are, and why you're reaching out. Leave out unnecessary details and focus on what’s most important.

For example:

"Hi [Client's Name], this is [Your Name] from [Your Business Name]. Thank you for booking your appointment with us! We’re excited to help you look and feel your best. If you have any questions or preferences before your visit, feel free to text or call me at this number."

This short and to-the-point introduction makes it easy for your client to understand who you are and what the next steps are while staying professional.

2. Use a Friendly and Inviting Tone

First texts shouldn’t feel robotic or overly formal! They should convey warmth and make your clients feel welcome. Think of your tone as friendly and professional — approachable but polished. A little enthusiasm goes a long way toward creating a positive first impression.

For example:

‍"Hi [Client's Name], welcome to [Your Business Name]! I’m so excited about your upcoming appointment. If there’s anything I can do to make your experience better, just send me a quick text. See you soon!"

This kind of tone sets the stage for a great working relationship and encourages open communication.

3. Take the Time to Proofread

Typos and poor grammar can instantly diminish your credibility. Proofreading your text before sending it is essential to ensure professionalism. 

Remember, this message may be your client’s first impression of you — small mistakes could send the wrong message about your attention to detail.

A quick way to avoid errors is to use tools like spell check or AI writing assistants like GlossGenius to make sure your text is polished and grammatically sound before hitting send.

Enhance Your Client Communication With GlossGenius

Now that you know how to introduce yourself in a text message, it’s time to take your business up a notch.

Building meaningful client relationships is just as important as the services you provide. Effective communication is the foundation of these relationships, and with a tool like GlossGenius, it doesn’t have to feel overwhelming.

GlossGenius is a premium all-in-one platform designed specifically for beauty and wellness professionals. It makes managing client communication — and client relationships — easier than ever. 

With features like automated text reminders and notifications, effortless marketing tools, and even a robust client management database, GlossGenius will help you make sure you spend more time doing what you love — and less time managing the mundane.
Transform the way you connect with clients. Start your free trial of GlossGenius today!

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FAQ

How do you introduce yourself in a text message?

Introducing yourself in a text message requires a concise and friendly approach. Start by greeting the recipient and stating your name. Follow it with a brief statement about your purpose or reason for reaching out.

How do you start an introduction message?

To start an introduction message, begin with a warm and professional greeting to establish a positive tone. Then, provide a brief introduction about yourself, including your name and any relevant affiliations or qualifications before expressing your purpose or intention for reaching out.

What should I say in my first text message?

Start with a friendly greeting and introduce yourself, clearly stating the purpose of your message and why you are reaching out. Consider adding a personal touch or mentioning a common connection if appropriate.