With the holiday season around the corner, you might be thinking of creative, festive ways to connect with your clients. Holiday promotions are a great way to grow your beauty business sales and let your clients know how much you appreciate them! Here are a few effective spa and salon marketing strategies to consider this season.
Giveaways are a great way to engage with current and prospective clients! A “12 Days of” campaign can consist of 12 giveaways each day that you can promote on social media, email, or SMS. You can giveaway discounts, dollars off services, products – anything you are comfortable with!
Here are a few other examples of how you can host a giveaway:
Fellow GlossBoss, Kariella, is giving away ornament dreamcatchers to everyone who books in December.
Here's another example from Christina, who is running a 12 Days of Christmas campaign.
A holiday gift card campaign is a great way to make income now and guarantee future bookings. For example, you can run a holiday promotion where for every $100 gift card purchase, clients will get $20 off their next service. To keep track, you can add a note to your client’s profile in the GlossGenius app under Clients > select your client > Notes >Tap for New Note.
You can promote your promo a few different ways through the GlossGenius app:
Pick a day or time block that are typically slow times and let clients know if they book with you on that date, and bring a friend, they will both receive X% off their services.
To control your booking windows, we recommend adding new services to your GlossGenius booking website to cover the time it takes to complete two services at once. For example, if the facial you offer typically takes 1 hour, add a “Best Friend Facial” at a 1.5 - 2 hour time slot. Alternatively, you can ask the client and the friend to book their own appointment if they are okay, coming at different times.
To promote the day, you send an email or SMS blast through the GlossGenius app, post one of our social templates, and let clients know in person. All of these features are included in the $24/month GlossGenius subscription!
Remember to add your booking website to your social templates, text messages, and email blasts, so it’s easier than ever for clients to book with you.
We hope these holiday promos will bring joy for the upcoming holiday season, for both your beauty business and your clients! Sharing is the best thing to do during this time - make sure to share your appreciation and gratefulness to have them as your clients as well!