Employee Spotlight: Catherine Beley

Can you tell us about your role at GlossGenius?

I have the privilege of operating as the General Manager of GlossGenius’s embedded Payments business. GlossGenius is known for being an all-in-one website, booking, scheduling and business management solution for beauty and wellness professionals. Critical to the success of being an all-in-one solution is offering an integrated payments product that allows professionals to seamlessly connect payment processing to their overall business operations. That’s where I come in. I’m responsible for the cross-functional strategy, execution, operations, and P&L management of GlossGenius Payments, including everything from new product development, sales strategy, brand messaging, marketing campaigns, fraud, hardware, and customer support.  

What drew you to join GlossGenius in the first place?

Initially, I was fascinated with GlossGenius’s laser focus on building a product that is designed for and by beauty and wellness professionals. Gloss leadership has been dedicated, without distraction, to building a best-in-class solution for this core audience. That’s rare in the start-up world today. Most companies will chase any opportunity to grow rather than be excellent at one thing for one core audience. 

After getting an inside look at the company, I was excited to be a part of an incredible growth trajectory that is fueled by passionate people, centered in customer obsession, and revolutionizing a space that I love. 

What's a unique aspect of GlossGenius's culture that makes it a great place to build innovative fintech solutions?

That good ideas can come from anywhere. GlossGenius fosters a culture of customer centricity, freedom of thought, exploration, and raising the bar. Whether it be from one of our customers, an intern, a learning from a failed experiment, or a current industry trend, great ideas can spark anywhere. GlossGenius encourages these ideas to flow and materialize into great things. 

[CTA_MODULE]

Beyond the transaction, how does a seamless payments experience help beauty and wellness businesses strengthen their client relationships and grow their revenue?

GlossGenius Payments helps businesses grow with every transaction. Businesses that use our payments product 2x their revenue on average and save thousands on processing fees per year. Our checkout is designed to keep clients coming back with automated rebooking prompts and customizable reminders built into the checkout. We also help professionals protect their time and earnings with customizable deposits, card-on-file policies, and 100% chargeback protection. Our pros save hours each week with payment data synced across booking, reporting, and client profiles so they don’t have to juggle between tools. We offer comprehensive and flexible payment options like tap-to-pay, virtual card processing, BNPL, gift cards, and invoices. We are designing our payments product to be the revenue backbone of your business. 

What's the most exciting technical challenge your team is currently tackling, and why is it so important to the business?

GlossGenius’s initial product was built with smaller businesses in mind that needed technology to streamline their operations. We were excited to realize that many of our customers quickly grew beyond soloprenuers, in part due to GlossGenius, and now have more complex needs. It is our priority to enhance our product offering to meet the needs of our growing and more complex customer base. A great example of this is a payments product we are currently building that allows for hyper customization of workflows across service providers and back office - enabling near limitless permutations of services, providers, and clients to be checked out at once. This has been a real pain point for our larger businesses. Their input and patience enables us to solve this problem for them in an industry-leading way. 

How have you grown professionally and what skills have you sharpened since joining the GG team?

Prior to GlossGenius, the vast majority of my experience had been in the B2C subscription space. Accepting the role of Payments General Manager (GM) at GlossGenius is my first experience in the B2B embedded payments space. It has been a learning journey from day one and I’ve enjoyed every minute. Additionally, I’ve had the unique privilege of being the first GM at GlossGenius and standing up the first Strategy and Operations organization at the company. In my previous experience at companies like DoorDash and Rappi, I was able to absorb best practices for running a GM business. I have been doing my best to take the learnings and establish a cross-functional, yet aligned, Payments team that moves quickly and drives meaningful impact. This has helped me to grow in new ways that have impacted my ability to lead, influence, and operate strategically. 

How do you see fintech evolving for service-based businesses in the next few years, and how is GlossGenius positioned to lead that change?

I believe that fintech for service-based businesses is rapidly evolving from simple payment acceptance to full financial empowerment. In the coming years, I expect to see more embedded financial tools (like integrated banking), personalized and actionable insights driven by AI, and client-centric experiences like flexible payments and loyalty integrations. Professionals will increasingly demand all-in-one platforms that save time, help them grow revenue, and unlock capital. GlossGenius is uniquely positioned to lead this change because we sit at the intersection of booking, scheduling, CRM, and payments, giving us a holistic view of the business. This allows us to deliver not just seamless transactions, but actionable insights and financial products that help entrepreneurs scale and grow.

[CTA_MODULE]

How do you ensure your team feels a strong sense of ownership and sees the direct impact of their work on our customers' success?

Data, data, and more data. We have built the reporting and dashboards needed to understand how each area of the business is performing. However, just having the data visibility isn’t enough. To hold the cross-functional Payments team accountable, we meet weekly and review hundreds of metrics to understand performance, diagnose trends, and action plan. Beyond business performance management, we leverage experimentation and analysis to understand how each of our actions are performing, whether it be a new product launch or a marketing campaign. Finally, we collect customer data from social posts, feedback forms, surveys, and interviews to understand how we’re impacting our end users and what opportunities exist for us to do better. 

What’s something about you that your coworkers might be surprised to learn?

Fun fact: I was homeschooled from second to eighth grade! Not many people know that about me but it was an experience that has shaped me in many different ways. 

‍

GlossGenius is actively hiring across many departments – check out our open roles here.  

Additionally, below is some recent press you may be interested in:

• GlossGenius Named to the 2025 Forbes Cloud 100
• CNBC: GlossGenius Named one of the 2025 World’s Top FIntech Companies
• TechCrunch: GlossGenius Increases Valuation, Raises $28M in Series C Round of Funding
• GlossGenius Named a Forbes Next Billion-Dollar Startup 2023
• GlossGenius Named to the Forbes Fintech 50
• GlossGenius Named a 2023 BuiltIn Best Places to Work Winner
• BeautyMatter: GlossGenius and the Power of Customizable Beauty SaaS
• Fast Company: The 10 Most Innovative Retail Companies of 2022

‍