According to a study done by the Pew Research Center, nearly 96% of adults in the United States own a cellphone capable of text messaging (SMS). Of those, nearly 66% check their phones over100 times a day. That’s a lot of opportunity to get your message directly into the hands of your clientele!
If we wanted to keep this short and sweet, we could sum up the appeal of an SMS campaign in three words: Easy, engaging, and inexpensive. But below, we’ll dive a bit deeper to show how SMS marketing can help your small business in just a couple of sentences and a few taps.
Creating an SMS campaign is one of the simplest ways to activate a marketing strategy. You don’t need a graphic designer to craft a punchy ad with pithy copy, and you don’t need to spend hours designing a lengthy email that needs to be formatted for desktop and mobile. All you have to do is send a text – something most of us are doing all day, every day anyway.
SMS campaigns are a great way to quickly communicate with your clientele while showing off a bit of personality and easily creating engagement – throw in an emoji, add a call to action link, hit send, and you’re on your way to becoming a marketing maven.
Because many people spend so much time on their phones, an SMS strategy is ideal for direct client communication when you have timely info or special offers to share. Think open slots you need to fill ASAP because of last-minute cancellations, or swiftly spreading the word on a seasonal promotion.
SMS marketing excels with existing clientele and works well to build rapport within budding client relationships. This targeted demographic already knows you and your brand and likely looks forward to hearing about your current promos or brand updates. For that reason, SMS campaigns have some of the highest open rates (much higher than email), which in turn leads to higher conversion rates.
GlossGenius allows you to easily filter your recipients so you can make these messages more personal or tailor text campaigns to specific groups of people. This customization is perfect for quick engagement like birthday wishes (wish a Happy Birthday to all of your September baby clients at the top of the month) or use it to re-engage clients you haven’t seen in a while (send a friendly nudge to those who haven’t booked in six months). Plus, you can track the results of your campaigns, so you can see what works best for specific clientele.
When you’re running a small business, cost-efficiency is essential. Next to word of mouth, SMS marketing is as thrifty as it gets – no need to hire a pricey designer, run paid ads, or commit to costly print campaigns. SMS Marketing is relatively inexpensive across the board, but GlossGenius is the only all-in-one beauty booking platform that offers text message marketing, and to fuel your business we give you 100 free messages to start (you can purchase more messages for as little asunder three cents per message by hitting the "Get More Messages" button).
With GlossGenius, quick and easy client communication is always at your fingertips. Sign up for a free 14-day trial to launch your first SMS marketing campaign and see the results for yourself.