In today’s digital age, the first impression often happens online. A polished, professional website can instill trust in potential clients even before they meet you. 

Think about it – when someone searches for a personal trainer, they'll likely look at your website first. A well-designed site with clear information, professional photos, and client testimonials can make all the difference between gaining a new client or losing them to a competitor.

Ready to find out what it takes to build a knockout personal trainer website? Let’s get started. 

Why Having a Website Is Key For Personal Trainers

A professional website does more than just make you look good. It helps attract clients, build credibility, and communicate your unique brand. 

In addition to generating trust, here are a few other important reasons to build an eye-catching website:

It Helps Communicate Your Brand to Potential Customers

Your website is the perfect platform to showcase your brand. 

Whether you specialize in weight loss, strength training, or pre/post-natal fitness, your site can communicate this effectively. 

It Highlights Your Experience and Expertise with Visuals and Testimonials

A picture is worth a thousand words, and this is especially true for personal trainers. 

High-quality visuals of you in action, along with before-and-after photos of clients, can highlight your experience and expertise. Include video testimonials and written reviews to add authenticity and social proof to your site.

12 Personal Trainer Website Design Examples

Whether you’re just starting or looking to revamp your current site, these stunning personal trainer website design examples will provide the inspiration you need.

1. Jessica Manning

Jessica Manning's Squarespace site is a masterclass in simplicity and elegance. The homepage features a clear description of who she is and her unique training style. The use of great fonts and professional photography makes the site visually appealing. 

Also, thanks to her social media, including YouTube, this fitness trainer’s website allows visitors to follow her on other platforms, enhancing her online presence.

2. Train With Mads

Train With Mads is a fitness trainer website that grabs your attention with a compelling homepage photo of the trainer. The clear call-to-action to book a session makes it easy for potential clients to take the next step. 

Services are clearly broken down with prices, descriptions, and times, making it easy for visitors to understand what’s on offer. 

3. Body Design By Brit

Body Design By Brit’s website excels in content hierarchy and simplicity. Text and calls-to-action are straightforward, ensuring visitors know exactly what to do. 

The “About” section emphasizes Brit's training style and includes photos of her as a pregnant mom, which builds credibility and relatability. The narrative of old mindset versus new mindset, along with her personal journey, makes her stand out even further.

4. Beauty Build Fitness

Beauty Build Fitness also has a great "About Us" section that includes a mission statement, clearly posted business hours, and links to reviews and Instagram. 

The portfolio with pictures showcases the results clients can expect, making the site highly engaging and trustworthy.

5. Paige Hathaway

Next on our list of personal trainer website examples is Paige Hathaway’s website. It features stunning photos and a clean homepage design with a white background that keeps things simple yet elegant. 

The description of her accolades and social media links are all right on the homepage, along with valuable information about shopping for fitness gear and understanding macros. This creates a one-stop shopping experience for visitors.

6. Parker Practice

Parker Practice’s homepage combines images and videos to grab your attention immediately. The site includes a clear description of their training method, testimonials, a blog, merchandise, and more. 

It’s a well-developed site with a lot to explore, ensuring visitors spend more time getting to know the brand.

7. Hannah Marie Fitness

Hannah Marie Fitness breaks down services with a list of classes, explanations, deposits, and times, making it easy for visitors to understand what’s available. 

The colorful homepage is simple yet attractive and modern. Links to social media and pictures of client progress enhance engagement.

8. Scott Laidler

Scott Laidler’s WordPress site starts with a short introduction of Scott and his experience in the fitness industry. CTAs guide you through understanding how the online training works. 

Then, the site is full of trust-infusing blocks, including a “featured in” section with logos of prominent magazines, a ‘Notable Work’ section with mentions of celebrities he has trained, and a video testimonials section. There’s also a success stories section with before-and-after transformation photos and verified reviews.

9. Ultimate Performance

Ultimate Performance’s website header is designed to provide proof of their excellent body composition results as soon as you land on the page.

The emphasis on delivering actual results through client testimonials and transformation photos creates a compelling case for potential clients. 

10. BodyyBySarah

BodyBySarah features an attractive, simple homepage with a flower design that’s both inviting and aesthetically pleasing. 

There’s a clear invitation to book a session, and the site includes a description of who Sarah is, her mission, service descriptions, and hours.

11. Matt Roberts

Matt Roberts’ website is packed with information, but it never feels crowded. Visitors can scroll down to find articles, information on his podcast, and links to social media. 

The site effectively balances being informative and user-friendly, making it easy for visitors to find what they’re looking for.

12. DMoore Fitness

Last but certainly not least on our list of the best personal trainer websites is DMoore Fitness.

This website features a clear explanation of services with a dropdown selection to choose between recovery and personal training. A link to Instagram and a detailed contact page make it easy for visitors to get in touch. The about section provides additional context about the trainer, helping to build a personal connection with potential clients.

Steps to Create a Stunning Personal Trainer Website

Here’s a step-by-step guide to creating the best personal trainer websites:

1. Define Your Niche and Target Audience

Your website should reflect your unique niche and target audience. Whether you specialize in weight loss, strength training, or pre-natal fitness, make sure your site communicates this clearly. 

2. Choose a Website Builder Suited for Personal Trainers

Selecting the right website builder is crucial. Platforms like GlossGenius offer custom website-building tools that are perfect for personal trainers. 

With GlossGenius, you can set up a booking site in minutes without needing any coding skills. Plus, your website will be synced with all your booking calendar features, making it easy to manage appointments.

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3. Include High-Quality Images and Videos of Yourself and Your Work

Visual content is key to making a strong first impression. Use high-quality images and videos to showcase your training sessions, client transformations, and behind-the-scenes moments. 

4. Make Your Contact Information Easily Accessible on Every Page

Make your contact information easy to find. Include it in the header or footer of every page, and consider adding a dedicated contact page with a form for inquiries. 

5. Make Sure Your Website is Fully Responsive and Looks Great on All Devices

A responsive design ensures your website looks great on all devices, whether it’s a desktop, tablet, or smartphone. This is crucial, as many potential clients will visit your site from their mobile devices. A fully responsive site improves user experience and can help boost your search engine rankings.

Boost Your Personal Training Business with GlossGenius

A well-designed website can significantly impact your personal training business. It facilitates client bookings, effectively presents your services, and helps build a strong online presence. As you can see from these personal trainer website examples, a little bit of creativity goes a long way - and with GlossGenius, you don’t need to complicate things.

GlossGenius offers a range of features designed to help personal trainers boost their businesses, including Online Booking, Marketing, and Client Insights.

Ready to take your personal training business to the next level? Start your free trial with GlossGenius today and see the difference a professional website can make!

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FAQ

Do personal trainers need a website?

A website is key for professional personal trainers who want to grow their clientele. It provides a space where clients can learn about your services and easily contact you, enhancing your credibility and making it easier for clients to book.

How to set up a website for personal training?

Setting up a website involves choosing a platform, such as WordPress, GlossGenius, or Squarespace, where you can create and customize your site. Then, design your site with your target audience in mind, including essential pages like About, Services, Testimonials, and Contact. 

Why do personal trainers lose clients?

Personal trainers may lose clients for various reasons, including lack of communication or failure to meet clients' expectations. Inconsistent training schedules, a perceived lack of progress, or financial constraints can also contribute to client turnover. 

Is an online personal trainer certification worth it?

An online personal trainer certification can be worth it, especially for those looking to gain credentials from reputable organizations without the need to travel. Many programs offer comprehensive coursework on exercise science, nutrition, and business management.